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For Companies At a Glance
- Tasks: Lead CRM strategies, email campaigns, and loyalty programs to boost customer engagement.
- Company: Join a dynamic marketing team focused on enhancing brand experience and customer loyalty.
- Benefits: Enjoy perks like a holiday purchase scheme and enhanced parental leave.
- Why this job: Be part of a creative team that values data-driven insights and customer-first approaches.
- Qualifications: 4+ years in CRM, email marketing, or loyalty management; strong analytical skills required.
- Other info: Experience in e-commerce or retail is preferred; familiarity with GDPR is a plus.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a highly motivated and experienced CRM/Email and Loyalty Lead to join our dynamic marketing team. This role involves managing customer relationship management (CRM) strategies, email marketing campaigns, and loyalty programs to enhance customer engagement, retention, and overall brand experience. The ideal candidate will be results-driven, with a strong understanding of CRM tools, data analysis, and customer-centric marketing.
Key Responsibilities:
- CRM Management: Develop and execute CRM strategies to enhance customer engagement, increase retention, and drive long-term loyalty. Segment and target customer groups based on behaviour, preferences, and demographics. Manage and optimize CRM software and platforms to ensure seamless integration with marketing activities. Monitor CRM database health and conduct regular clean-up to ensure data accuracy.
- Email Marketing: Create, manage, and execute email marketing campaigns, including promotional, transactional, and lifecycle emails. A/B test email content, subject lines, and send times to improve open rates, click-through rates, and conversions. Develop automated email workflows and drip campaigns to engage and nurture leads. Track performance metrics, analyse results, and optimize future campaigns based on data-driven insights.
- Loyalty Programs: Plan, implement, and oversee the company’s loyalty programs to increase customer retention and drive repeat business. Monitor and assess the success of loyalty initiatives, making recommendations for improvement. Coordinate with cross-functional teams to ensure loyalty initiatives align with overall marketing and business objectives.
- Reporting and Analysis: Regularly report on key metrics such as email performance, CRM KPIs, loyalty program growth, and customer lifetime value. Analyse customer behaviour, trends, and feedback to identify opportunities for campaign improvements. Use insights to continually optimize CRM and loyalty strategies for better results.
- Collaboration and Communication: Work closely with marketing, customer service, and product teams to ensure a cohesive customer experience across all touchpoints. Provide insights and recommendations to senior management on customer trends and CRM best practices.
Required Qualifications:
- 4+ years of experience in CRM, email marketing, or loyalty program management.
- Strong knowledge of CRM platforms (Shopify+, Salesforce, HubSpot, or similar), email marketing tools (Klaviyo, Voyado, etc.), and loyalty program software.
- Experience in data analysis, customer segmentation, and campaign performance tracking.
- Excellent written and verbal communication skills.
- Strong attention to detail and ability to manage multiple projects simultaneously.
- Creative mindset with a customer-first approach.
Preferred Qualifications:
- Experience in e-commerce, retail, or B2C industries.
- Familiarity with HTML and email design best practices.
- Knowledge of GDPR and email marketing compliance.
- Proficiency in Excel, Google Analytics, and/or other reporting tools.
Key Skills:
- CRM Platforms
- Email Marketing Strategy
- Loyalty Program Development
- Data Analysis and Reporting
- Customer Segmentation
- Automation and Workflows
- Campaign Optimization
- Cross-functional Collaboration
About us... ☀️Holiday purchase scheme. Enhanced parental leave.
CRM/Email & Loyalty Lead employer: Lyle & Scott
Contact Detail:
Lyle & Scott Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM/Email & Loyalty Lead
✨Tip Number 1
Familiarise yourself with the CRM tools mentioned in the job description, such as Shopify+, Salesforce, and HubSpot. Having hands-on experience or even completing online tutorials can give you a significant edge during interviews.
✨Tip Number 2
Showcase your understanding of email marketing strategies by preparing examples of successful campaigns you've managed. Be ready to discuss A/B testing methods and how you've used data analysis to optimise results.
✨Tip Number 3
Research current trends in loyalty programs within the e-commerce sector. Being able to discuss innovative ideas for enhancing customer retention will demonstrate your proactive approach and creativity.
✨Tip Number 4
Prepare to discuss how you collaborate with cross-functional teams. Highlight any past experiences where you worked closely with marketing, customer service, or product teams to create a seamless customer experience.
We think you need these skills to ace CRM/Email & Loyalty Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM, email marketing, and loyalty program management. Use specific examples that demonstrate your skills in data analysis and customer engagement.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer-centric marketing. Mention your familiarity with CRM platforms and email marketing tools, and explain how your experience aligns with the responsibilities of the role.
Showcase Data-Driven Achievements: In your application, include quantifiable achievements related to CRM strategies or email campaigns. For example, mention any increases in open rates, customer retention, or loyalty program growth you've achieved in previous roles.
Highlight Collaboration Skills: Emphasise your ability to work cross-functionally. Provide examples of how you've collaborated with marketing, customer service, or product teams to enhance customer experiences and drive results.
How to prepare for a job interview at Lyle & Scott
✨Showcase Your CRM Knowledge
Make sure to highlight your experience with CRM platforms like Shopify+, Salesforce, or HubSpot. Be prepared to discuss specific strategies you've implemented in the past and how they improved customer engagement and retention.
✨Demonstrate Email Marketing Expertise
Discuss your experience with email marketing tools such as Klaviyo or Voyado. Share examples of successful campaigns you've managed, including A/B testing results and how you optimised them based on performance metrics.
✨Highlight Data Analysis Skills
Prepare to talk about your approach to data analysis and customer segmentation. Provide examples of how you've used data insights to drive campaign improvements and enhance customer loyalty.
✨Emphasise Collaboration Experience
Since this role involves working closely with various teams, be ready to share examples of how you've collaborated with marketing, customer service, and product teams in previous roles to create a seamless customer experience.
