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- Tasks: Drive sales, build relationships, and represent our fun beer brand in London.
- Company: Join Local, a pioneering brand creating better-for-you beer with a vibrant culture.
- Benefits: Be part of a start-up, enjoy a fun work environment, and grow your career.
- Why this job: Shape an iconic brand while having fun and making connections in the industry.
- Qualifications: Confident, friendly, and passionate about beer and hospitality; no prior experience needed.
- Other info: Work closely with founders and be one of the first team members.
The predicted salary is between 36000 - 60000 £ per year.
Company Description: Say hello to Local, the definitive better-for-you beer. The low calorie, sessionable strength, light & cloudy pale that tastes like a little slice of heaven.
Role Description: This is an On-Trade Sales Manager role based in Greater London.
The Opportunity: Join a hugely ambitious business as one of its first employees. You’ll work closely with the founders & shape your career as you grow with the business. Our ambition is to build Local into an iconic brand, think Red Bull in the 1990s, Innocent in the early 2000s & Camden in the 2010s. Your role is absolutely critical in helping us achieve this - through winning business, cultivating partnerships & helping us form a fantastic (& really fun) company culture.
What we’re looking for:
- Someone extremely confident & friendly, who loves striking up convos with strangers.
- Someone positive who brings great energy to the team.
- Someone who loves the pub & loves beer.
- Someone with big personal ambitions (that we can help you achieve).
- Someone who shares our ambition to create the defining better-for-you beer & become a household brand.
What you’ll be responsible for:
- Deliver: Delivering against the company’s sales targets for the On-Trade channel in London.
- Account Management: Building close relationships is crucial. We want you to be on hugging terms with your account contacts… or at least know the name of their children.
- Business Development: Building relationships with new customers, growing our distribution with the absolute best venues throughout London.
- Drivers: Devising & delivering brilliant category & customer activation plans that sell more beer.
- Representing the brand: Finding fun and creative ways to grow the brand.
- Team Support: This is a start-up, we all wear many hats. You’ll get involved in many different areas of the business. All hands on deck!
- Expertise: We don’t want beer bores, we want people who love people, hospitality and love learning about the industry.
On-Trade Sales Manager employer: Drink Local
Contact Detail:
Drink Local Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land On-Trade Sales Manager
✨Tip Number 1
Network like a pro! Attend local beer festivals, pub events, and industry meet-ups in Greater London. This will not only help you meet potential contacts but also show your passion for the beer scene.
✨Tip Number 2
Familiarise yourself with the on-trade landscape in London. Research popular venues and their current offerings to understand where Local could fit in. This knowledge will impress during conversations with potential employers.
✨Tip Number 3
Showcase your personality! Since they’re looking for someone friendly and confident, practice your pitch. Be ready to share your love for beer and how you can contribute to building a fun company culture.
✨Tip Number 4
Demonstrate your ambition! Think about how you can grow with the company and what personal goals you have. Be prepared to discuss these during your interactions, as they value personal ambitions that align with their vision.
We think you need these skills to ace On-Trade Sales Manager
Some tips for your application 🫡
Understand the Brand: Familiarise yourself with Local's mission and values. Show your passion for their product and how you can contribute to building it into an iconic brand.
Tailor Your CV: Highlight relevant experience in sales, account management, and business development. Emphasise your ability to build relationships and your enthusiasm for the hospitality industry.
Craft a Compelling Cover Letter: Use your cover letter to express your personality and energy. Share why you love beer and pubs, and how your ambitions align with Local's vision.
Showcase Your People Skills: In your application, provide examples of how you've successfully built relationships in previous roles. Mention any creative ways you've engaged customers or activated brands.
How to prepare for a job interview at Drink Local
✨Show Your Passion for Beer and Hospitality
Make sure to express your genuine love for beer and the hospitality industry during the interview. Share personal experiences that highlight your enthusiasm, whether it's a memorable pub visit or a unique beer tasting. This will resonate well with the company's culture.
✨Demonstrate Your Relationship-Building Skills
Since account management is crucial for this role, prepare examples of how you've successfully built relationships in previous positions. Discuss specific strategies you used to connect with clients and how those relationships benefited your past employers.
✨Bring Energy and Positivity
The company is looking for someone who brings great energy to the team. During the interview, maintain a positive attitude and engage with your interviewers enthusiastically. A friendly demeanour can make a lasting impression.
✨Align with Their Ambition
Research the company's vision and be ready to discuss how your personal ambitions align with theirs. Show that you're not just looking for a job, but that you want to grow with the company and contribute to building an iconic brand.
