CRM Loyalty Manager

Consumer Additions are partnering with a well-back and fast growth business in the Leisure & Hospitality space, to recruit a CRM Manager to their team.

This role will work within a small team with senior leadership exposure, to own the app driven loyalty programme focused on driving customer engagement, footfall, and revenue. A strategic and data driven role, ideally suited for someone working with apps and passionate about product, either through online or bricks and mortar.

Job Duties:

• Drive CRM & Loyalty Strategy by setting and executing a data-led CRM plan aligned with commercial goals.
• Leverage Customer Insights by analysing member base to boost engagement, retention, and revenue.
• Optimise Campaigns by tracking performance, report key KPIs, and refine strategies for maximum impact.
• Create Engaging Content through email design, copywriting, and personalised offers to drive footfall.
• Continuously improve user experience and remove barriers to use for Loyalty & App Performance.
• Run targeted campaigns to grow new customer bases in new locations.
• Align CRM, app, website, and in-store content with marketing efforts.

Personal requirements:

• Min 2 years working in CRM and a track record of having delivered commercial goals through loyalty
• Experience in managing digital projects (e.g. app creation), with the ability to put strategy into action
• Confident in managing multiple senior stakeholders with clear articulation of your ideas.
• A relentless desire to improve KPIs against targets, using data to guide decisions and optimise tactics
• Entrepreneurial mindset, proactive and resourceful
• Excellent collaborator, communicator, and team player

Thank you for your application. Due to the high number of applications we are, unfortunately, not able to provide individual feedback to every candidate at this stage of the process. If your application is successful however, you should be hearing from us in due course.

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