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- Tasks: Lead customer communications and manage CRM campaigns for a trendy fashion brand.
- Company: Join a dynamic D2C e-commerce fashion brand making waves in the industry.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for personal growth.
- Why this job: Make a real impact while driving customer loyalty and engagement in a creative environment.
- Qualifications: Experience in CRM or email marketing, with strong analytical and creative skills required.
- Other info: Work closely with creative teams and manage exciting campaigns in a fast-paced setting.
The predicted salary is between 30000 - 40000 £ per year.
As a Senior CRM Executive, you’ll take the lead on our customer communications strategy, owning everything from campaign planning to platform performance. This is a broad, strategic-and-executional role suited to someone who thrives in a growing SME environment where you can make a real impact.
You’ll be the voice of the brand across our email and SMS channels, driving customer retention, loyalty, and lifetime value through smart segmentation, personalisation, and insight-led storytelling.
Key Responsibilities- Develop and deliver the full CRM strategy across email, SMS, and loyalty programmes
- Manage end-to-end campaigns, from planning and copy to build, testing, and reporting
- Own segmentation strategies, ensuring we’re speaking to the right people at the right time
- Champion A/B testing and experimentation to improve open rates, engagement, and conversion
- Collaborate closely with creative and ecommerce teams to align messaging with promotions, launches, and brand campaigns
- Build customer journeys and automations that nurture long-term relationships
- Analyse performance and customer data to inform future strategy and share actionable insights across the team
- Manage CRM tools (e.g., Klaviyo or similar) and ensure data integrity
- Experience in CRM, retention, or email marketing, preferably in a D2C ecommerce environment
- Hands-on experience managing campaigns, from concept through to execution and reporting
- Strong knowledge of CRM platforms (Klaviyo, Ometria, etc.) and ecommerce integrations (e.g., Shopify)
- Analytical mindset with the ability to turn insights into action
- Creative flair and brand sensitivity. You know how to balance performance with personality
- Self-starter with excellent attention to detail and the ability to manage multiple priorities in a fast-paced setting
Senior CRM Executive employer: Consumer Additions and Consumer Exec
Contact Detail:
Consumer Additions and Consumer Exec Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Executive
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and D2C e-commerce. Understanding current strategies and tools, especially platforms like Klaviyo or Shopify, will help you speak confidently about your expertise during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive campaign success. Be ready to discuss specific metrics and outcomes from previous roles that demonstrate your impact on customer retention and engagement.
✨Tip Number 3
Network with professionals in the e-commerce and CRM space. Engaging with industry peers on platforms like LinkedIn can provide insights into the company culture and may even lead to referrals, increasing your chances of landing the job.
✨Tip Number 4
Prepare to discuss your creative approach to customer communications. Think of innovative campaigns you've executed and be ready to share how you balanced performance with brand personality, as this role requires a blend of both.
We think you need these skills to ace Senior CRM Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM, retention, and email marketing. Use specific examples that demonstrate your ability to manage campaigns and drive customer engagement.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the fashion industry and how your skills align with the role. Mention your experience with CRM platforms like Klaviyo and your analytical mindset.
Showcase Your Campaign Successes: Include metrics and results from previous campaigns you've managed. Highlight any A/B testing or segmentation strategies you implemented that led to improved open rates and conversions.
Demonstrate Brand Sensitivity: In your application, convey your understanding of brand voice and how you can balance performance with personality in customer communications. This will show your fit for the role in a D2C environment.
How to prepare for a job interview at Consumer Additions and Consumer Exec
✨Showcase Your CRM Expertise
Be prepared to discuss your previous experience in CRM, particularly in D2C e-commerce. Highlight specific campaigns you've managed and the results achieved, demonstrating your understanding of customer retention and loyalty strategies.
✨Demonstrate Analytical Skills
Since the role requires an analytical mindset, come equipped with examples of how you've used data to inform your strategies. Discuss any A/B testing you've conducted and the insights gained from those experiments.
✨Emphasise Collaboration
This position involves working closely with creative and e-commerce teams. Share experiences where you successfully collaborated with others to align messaging and achieve campaign goals, showcasing your teamwork skills.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving abilities in real-world scenarios. Think about challenges you've faced in past roles and how you overcame them, especially in fast-paced environments.
