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- Tasks: Assist in creating engaging content and managing social media for a leading global real estate firm.
- Company: Join CBRE, the world's largest commercial real estate services company with a stellar reputation.
- Benefits: Gain hands-on experience, flexible working options, and access to corporate perks.
- Why this job: Be part of a dynamic team that values creativity and innovation while making a real impact.
- Qualifications: Currently studying Marketing, Communications, or a related field with strong writing skills.
- Other info: This role is within an operational account team, not a traditional marketing department.
CBRE Global Workplace Solutions is a leading global provider of integrated facilities and corporate real estate management. We are seeking a motivated and creative Marketing Intern to assist in developing and implementing content marketing strategies to enhance customer and employee engagement for our outsourced Integrated Facilities Management (IFM) contract. The successful candidate will help create engaging content across various channels to build brand awareness, drive customer satisfaction, and foster a positive employee experience.
Content Creation:
- Develop a content calendar to plan and schedule content across multiple channels (e.g. social media, blog, email, internal comms).
- Create engaging content (e.g. blog posts, social media posts, infographics, videos) that showcases our IFM services and benefits.
- Collaborate with subject matter experts to develop informative and engaging content to demonstrate value.
Customer Engagement:
- Assist in creating content to improve customer satisfaction and retention (e.g. customer testimonials, case studies).
- Help design and implement email marketing campaigns to engage customers and promote GFM and the value of the IFM Model.
Employee Engagement:
- Develop content to promote our company culture, values, and employee achievements (e.g. employee spotlights, company news).
- Assist in creating a campaign and associated materials to celebrate 10 years of partnership with our customer.
Social Media:
- Manage and schedule social media content across multiple platforms (internal & external).
- Monitor and respond to internal Viva social media comments and messages.
Data Analysis:
- Assist in tracking and analyzing content performance using analytics tools (e.g. Google Analytics).
- Provide insights and recommendations to improve content strategy and performance.
Essential Skills:
- Currently enrolled in a degree program in Marketing, Communications, or a related field.
- Strong creative writing and content creation skills.
- Proficient in social media marketing and content management systems.
- Excellent communication and project management skills.
- Ability to work independently and collaboratively as part of a team.
Desirable Skills:
- Familiarity with analytics tools and data analysis.
Please note this role will be based within an operational account team and not a marketing/communications department.
Marketing & Comms Intern employer: CBRE Enterprise EMEA
Contact Detail:
CBRE Enterprise EMEA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & Comms Intern
✨Tip Number 1
Familiarise yourself with CBRE's brand and values. Understanding their corporate culture will help you create content that resonates with their audience and aligns with their messaging.
✨Tip Number 2
Showcase your creativity by preparing a portfolio of your previous content work. Include examples of blog posts, social media campaigns, or any marketing materials you've created to demonstrate your skills.
✨Tip Number 3
Network with current or former employees on platforms like LinkedIn. Engaging with them can provide insights into the company culture and the specifics of the role, which can be beneficial during interviews.
✨Tip Number 4
Stay updated on the latest trends in content marketing and social media. Being knowledgeable about current strategies and tools will show your enthusiasm for the field and your readiness to contribute.
We think you need these skills to ace Marketing & Comms Intern
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant skills and experiences that align with the Marketing & Comms Intern role. Focus on your creative writing, content creation, and any experience with social media marketing.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and communications. Mention specific examples of your work or projects that demonstrate your ability to create engaging content and improve customer engagement.
Showcase Your Skills: In your application, emphasise your proficiency in content management systems and analytics tools. If you have experience with data analysis, mention how you've used it to inform content strategies in the past.
Follow Application Instructions: Carefully read through the application instructions provided by CBRE Global Workplace Solutions. Ensure you submit all required documents and adhere to any specified formats or guidelines.
How to prepare for a job interview at CBRE Enterprise EMEA
✨Showcase Your Creativity
As a Marketing Intern, creativity is key. Prepare examples of your previous work, such as blog posts or social media campaigns, to demonstrate your ability to create engaging content. This will help you stand out and show that you can contribute to their content marketing strategies.
✨Understand the Company Culture
Research CBRE Global Workplace Solutions and their values. Familiarise yourself with their Integrated Facilities Management services and think about how you can promote their company culture through your content. This knowledge will impress your interviewers and show your genuine interest in the role.
✨Prepare for Data Analysis Questions
Since the role involves tracking and analysing content performance, be ready to discuss any experience you have with analytics tools like Google Analytics. If you don’t have direct experience, consider familiarising yourself with basic concepts and metrics used in content performance analysis.
✨Demonstrate Team Collaboration Skills
The job requires working both independently and as part of a team. Be prepared to share examples of how you've successfully collaborated on projects in the past. Highlight your communication skills and your ability to work with subject matter experts to create valuable content.
