Digital Content Strategist

ACCA is committed to a workplace culture which is inclusive, diverse, human and connected. We are currently looking for a Digital Content Strategist on a full time, 12 month fixed-term basis. This position sits within the Digital Experience Platform team, based in our Glasgow location, with Hybrid working available.

The Job

• Reporting to the Digital Experience Team Lead, on a day to day basis, you will be involved in the following:
• Define, implement and improve digital approaches based on best practice.
• Ensure the digital offer meets the needs and expectations of our users whilst aligning to our strategic goals.
• Support the wider internal community to deliver excellent digital experiences by ensuring best practice approaches are followed.
• Monitor and report on the performance of the digital estate, ensuring it meets its objectives, advising on ways to improve and better meet KPIs.
• Shape strategy for experiences within the ACCA digital estate.
• Define and manage the appropriate approach, policy, procedure, guidelines and methodologies for the entire digital estate.
• Own, manage and govern practices across experiences within the global digital estate.
• Operate as a 'digital expert' for the digital estate, improving engagement, usability and findability.
• Understand the specific audience and user needs of our digital products, which may include conducting user research and/or supporting colleagues in their research needs.
• Train and support internal users in their use of the CMS and in digital communication principles.
• Support and enhance the digital marketing offer by advising on campaigns, data capture and optimisation strategies.
• Advise on experience optimisation as appropriate, through the use of analysis applications (i.e. Google Analytics/Adobe Analytics) and through user feedback and behaviour.
• Use various techniques to audit, measure, report and improve experience performance.
• Liaise with stakeholders to elicit and refine business requirements; the digital strategist should have a deep understanding of our business needs but may challenge where necessary to champion user experience.

The Person

• We are looking for someone with:
• Experience of managing and optimising an organisational website, including expertise with CMS products.
• Experience of content management and optimisation, including SEO implementation and accessibility principles.
• Experience of conducting user research.
• Experience of training and supporting stakeholders in a full range of digital best practices (i.e., writing for the web, user experience principles, use of CMS products).
• Knowledge of digital analytics data-led approaches.
• Able to demonstrate a clear understanding of technical concepts and to apply this understanding to everyday business problems.
• Strong influencing skills with both internal staff and external stakeholders, with the ability to provide clear and non-technical advice/interpretation of complex information.
• Excellent problem-solving skills.

We strive to create an environment where you can prioritise your wellbeing and offer a competitive benefits package to help you do this. We provide an employee assistance programme and are proud to offer a financial wellbeing tool to our employees. We are committed to equal opportunities across our recruitment activities and have a real commitment to ensuring the inclusion and well-being of all employees. We have a blended approach to working to support our employees to balance the needs of their job with other aspects of their life.