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For Companies At a Glance
- Tasks: Lead CRM strategies, develop insights, and collaborate with teams to drive customer engagement.
- Company: VML is a creative agency and consultancy, merging innovation with technology across 64 markets.
- Benefits: Enjoy life assurance, health insurance, well-being programmes, and flexible hybrid working.
- Why this job: Join a dynamic team focused on data-driven strategies and innovative growth for clients.
- Qualifications: 5 years in CRM, strong digital marketing knowledge, and excellent communication skills required.
- Other info: Embrace a culture of respect and belonging while pushing creative boundaries.
The predicted salary is between 43200 - 72000 £ per year.
Who We Are: At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
The Role: The Strategy Team plays a crucial role in developing innovative operating models for our new client. As our strategic experts, they work alongside the client leadership team to ensure that every campaign is rooted in strategic insight drawn from data, industry knowledge, and deep customer understanding. They are singularly focused on developing insights from analytics, testing new approaches, and developing innovation plans to unlock growth for every part of the client group. This role would suit a highly collaborative and enthusiastic CRM Strategist who wants to join our industry-leading team. You will be a key strategic lead on CRM briefs, working with clients and internal teams (Data, Creative, Account Management, and Project Management) to develop and deliver data-driven strategies focused on CRM targeting, messaging, personalisation, measurement, and optimisation across 121 channels. You will also work with other creative agencies and our internal analyst team on regular reporting for post-campaign analysis.
Day to Day:
- Responding to briefs to launch products to customers and integrate comms with ATL campaigns.
- Developing communications strategy to support campaigns and programmes, grow lifetime value and retain customers.
- Typical communications and programmes including: Welcome, In-Life, Cross Sell, Win Back.
- Utilising client data and insight to determine audience strategies for campaigns and CRM programmes.
- Developing channel strategy for 121 channels (EM, DM, SMS, App, Web and Connected Paid media).
- Developing messaging plans and recommendations around personalisation.
About you:
- Approximately 5 years of experience in a CRM role at an agency or in-house client side.
- Strong understanding of CRM principles and the digital marketing landscape.
- Comfortable briefing creative and copy teams.
- Proven ability to manage projects and work effectively within cross-functional teams.
- Strategic thinking and analytical skills, with a high level of numeracy.
- A proactive, curious, and collaborative approach, with a willingness to learn and push boundaries.
- A passion for data and its potential to drive business impact.
- Excellent communication, organization, proposal writing, and presentation skills.
Key benefits also include:
- Life Assurance
- Permanent Health Insurance
- BUPA
- Enhanced family friendly policies
- Well-being Programme
- Employee Assistance Support
- Cycle to Work Scheme
- Eye Care and Glasses Voucher
- Season Ticket Loans
- WPP Discounts
We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. VML is a WPP Agency.
Senior CRM Strategist employer: Wunderman Thompson
Contact Detail:
Wunderman Thompson Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Strategist
✨Tip Number 1
Familiarise yourself with the latest CRM tools and technologies. Being well-versed in platforms like Salesforce, HubSpot, or similar can give you an edge, as you'll be able to discuss how you can leverage these tools to drive data-driven strategies.
✨Tip Number 2
Network with professionals in the CRM and digital marketing space. Attend industry events or webinars to connect with others who work at VML or similar companies. This can provide insights into their culture and expectations, which can be invaluable during interviews.
✨Tip Number 3
Prepare to discuss specific case studies from your past experience where you've successfully implemented CRM strategies. Highlight your analytical skills and how your insights led to measurable business outcomes, as this aligns with the role's focus on data-driven decision-making.
✨Tip Number 4
Showcase your collaborative spirit by preparing examples of how you've worked effectively within cross-functional teams. Emphasising your ability to bridge gaps between creative, data, and account management teams will resonate well with VML's emphasis on teamwork.
We think you need these skills to ace Senior CRM Strategist
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Senior CRM Strategist position. Tailor your application to highlight your relevant experience in CRM and digital marketing.
Craft a Compelling CV: Your CV should clearly showcase your approximately 5 years of experience in CRM roles. Emphasise your strategic thinking, analytical skills, and any successful projects you've managed, particularly those involving cross-functional teams.
Write a Tailored Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight specific experiences that demonstrate your ability to develop data-driven strategies and your passion for using data to drive business impact.
Showcase Your Communication Skills: Since excellent communication is key for this role, ensure your application reflects your organisational and proposal writing skills. Use clear and concise language, and consider including examples of how you've effectively communicated strategies in past roles.
How to prepare for a job interview at Wunderman Thompson
✨Understand CRM Principles
Make sure you have a solid grasp of CRM principles and how they apply to the digital marketing landscape. Be prepared to discuss your experience in developing data-driven strategies and how you've used customer insights to drive campaign success.
✨Showcase Your Collaborative Skills
Since this role involves working closely with various teams, highlight your ability to collaborate effectively. Share examples of past projects where you successfully worked with creative, data, and account management teams to achieve common goals.
✨Demonstrate Strategic Thinking
Prepare to showcase your strategic thinking and analytical skills. You might be asked to analyse a case study or provide insights based on hypothetical data, so practice articulating your thought process and how you derive actionable insights from data.
✨Communicate Clearly and Confidently
Excellent communication skills are crucial for this role. Practice presenting your ideas clearly and confidently, as you may need to brief creative teams or present strategies to clients. Tailor your communication style to suit different audiences.
