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- Tasks: Lead impactful marketing campaigns to grow our supporter base for a leading charity.
- Company: Join one of the UK's most respected charities supporting the Armed Forces community.
- Benefits: Enjoy flexible working, generous holidays, and a supportive development programme.
- Why this job: Make a real difference while shaping innovative strategies in a collaborative environment.
- Qualifications: Proven experience in managing complex campaigns and budgets; strong communication skills required.
- Other info: Remote work flexibility with a minimum of two days in the London Hub.
Are you a strategic and creative marketeer with a passion for delivering impactful campaigns that drive results? We are looking for a Supporter Acquisition Manager to join our team and lead on the development and delivery of high-performing marketing campaigns aimed at growing our supporter base. Reporting to the Senior Supporter Acquisition Manager, this role plays a key part in acquiring new supporters through a variety of channels, including direct response TV, radio, inserts and press ads. It's a fantastic opportunity to help shape the future of our supporter acquisition strategy within one of the UK's most respected charities.
As Supporter Acquisition Manager, you'll be responsible for managing significant budgets, overseeing end-to-end campaign delivery, and continuously analysing and optimising performance to meet ambitious income targets. You'll work closely with teams across Fundraising, Marketing, Supporter Development, and Finance, ensuring all activity is insight-led, on brand, and aligned with RBL's wider fundraising strategy. Your expertise will help shape long-term acquisition plans, test new approaches, and ensure every new supporter receives a high-quality experience from the outset.
This is a high-impact role that requires a confident communicator, experienced in managing multiple stakeholders and suppliers, with a proven track record of delivering complex campaigns and managing budgets effectively. If you're driven by results and excited by the challenge of delivering innovative campaigns that make a difference to the Armed Forces community, we'd love to hear from you.
You will be contracted to our London Hub, Haig House. Under our Future Working framework, there will be some flexibility for working remotely/at home, using our collaboration tools to work with colleagues, but with a minimum expectation of two days/week connecting directly face-to-face with colleagues at the hub.
Employee benefits include:
- 28 days paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Generous pension contributions, with Employer contributions ranging from 6% to 14%
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!
RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.
We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.
Supporter Acquisition Manager employer: Royal British Legion
Contact Detail:
Royal British Legion Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Supporter Acquisition Manager
✨Tip Number 1
Familiarise yourself with the latest trends in supporter acquisition and marketing strategies. Understanding what works in the current landscape will help you demonstrate your knowledge during interviews and discussions.
✨Tip Number 2
Network with professionals in the charity sector, especially those involved in fundraising and marketing. Attend relevant events or webinars to make connections that could provide insights or even referrals for the role.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on your role in budget management and performance analysis. Being able to share concrete examples will showcase your experience and strategic thinking.
✨Tip Number 4
Research the Royal British Legion's current supporter acquisition strategies and campaigns. This knowledge will not only impress during interviews but also allow you to suggest innovative ideas that align with their mission.
We think you need these skills to ace Supporter Acquisition Manager
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and skills required for the Supporter Acquisition Manager position. Tailor your application to highlight how your experience aligns with these requirements.
Craft a Compelling CV: Ensure your CV showcases relevant experience in marketing campaigns, budget management, and stakeholder communication. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Strong Cover Letter: In your cover letter, express your passion for the role and the charity's mission. Highlight specific examples of successful campaigns you've led and how they relate to the objectives of the Supporter Acquisition Manager position.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Royal British Legion
✨Showcase Your Campaign Successes
Be prepared to discuss specific marketing campaigns you've led in the past. Highlight the strategies you used, the results achieved, and how they align with the goals of the charity. This will demonstrate your ability to deliver impactful campaigns.
✨Understand the Charity's Mission
Familiarise yourself with the charity's mission and values. Be ready to articulate how your skills and experiences can contribute to their goals, particularly in supporter acquisition. This shows genuine interest and alignment with their cause.
✨Prepare for Stakeholder Management Questions
Since the role involves managing multiple stakeholders, think of examples where you've successfully navigated complex relationships. Prepare to discuss how you communicate effectively and ensure all parties are aligned on campaign objectives.
✨Demonstrate Analytical Skills
The role requires continuous analysis and optimisation of campaign performance. Be ready to discuss how you've used data to inform decisions in previous roles. Highlight any tools or methodologies you are familiar with that can help in measuring campaign success.
