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For Companies At a Glance
- Tasks: Lead a dynamic team managing diverse paid media campaigns across major platforms.
- Company: Join Visualsoft, a top UK eCommerce provider focused on inclusivity and innovation.
- Benefits: Enjoy unlimited holidays, hybrid working, and a range of wellness perks.
- Why this job: Be part of a passionate team driving client success and mentoring future leaders.
- Qualifications: Experience in Paid Search & Social, strong analytical skills, and excellent communication.
- Other info: Opportunity for personal development and a chance to work with leading brands.
The predicted salary is between 43200 - 72000 £ per year.
We are looking for an experienced Paid Media Account Director to join our growing Paid Media team. You will work with a diverse portfolio of clients across multiple industries, managing campaigns across platforms including Google, Microsoft, Amazon, Meta, Pinterest, TikTok, and more. The ideal candidate will have strong expertise in both Paid Search and Paid Social, coupled with a proven track record of delivering results for clients. As a key leader within the Paid Media team, you will play a central role in driving client success, mentoring junior team members, and contributing to the growth and expertise of the wider agency. This is an excellent opportunity for a passionate and strategic thinker to join a dynamic team and work with some of the best brands in the eCommerce space.
Duties & Responsibilities
- Team Management & Processes
- Take full ownership and responsibility for the training and development of Account Executives while supporting wider training initiatives.
- Align agency processes and policies across your team and ensure they are adhered to.
- Share industry knowledge and insights with the team and clients to enhance the agency's overall expertise.
- Contribute to Visualsoft's thought leadership and marketing efforts through the creation of blogs, case studies, and other relevant content.
- Client Relationships & Account Management
- Develop a comprehensive understanding of clients' performance marketing activity and broader business objectives.
- Ensure all accounts are achieving KPIs and proactively provide strategic recommendations to drive success.
- If accounts are underperforming, take ownership of identifying actionable next steps to achieve client KPIs.
- Lead client meetings with clear agendas, actionable outcomes, and regular performance updates.
- Manage client expectations and deliverables through clear, concise, and proactive communication.
- Own the delivery of client roadmaps, addressing any challenges to ensure a high level of client satisfaction.
- Demonstrate confidence in forecasting, scenario planning, and presenting innovative ideas to exceed KPIs.
- Implement and maintain clear processes for campaign activations, ensuring all activity is executed in a timely and effective manner.
- Deliver meaningful client reports, contextualising performance metrics and identifying clear, actionable next steps.
- Implement a clear test and learning approach across clients and lead on executing and refining this approach.
- Independently handle tasks such as forecasting, strategy development, and client meetings with minimal support.
- Department KPIs
- Align goals to business overarching goals/objectives.
- Support the departmental goals.
- Develop and agree on and achieve set objectives.
- Personal Development
- Identify and agree personal development needs, and take actions to address these.
Requirements
- Experience in both Paid Search & Social platforms and campaigns.
- Experience with cross channels e.g. Meta, Google Analytics.
- Strong presentation writing experience.
- Experience in managing and delivering successful outcomes for clients.
- Experience in analysing data and producing reports.
- Experience in working with and building relationships with key stakeholders.
- IT literate especially working knowledge of Google Suite.
- Excellent organisational skills to manage and prioritise workload, anticipate needs and work on own initiative and as part of a high-functioning team.
- A passion for following trends and data whilst using analytics to report on, and lead success.
- Confident to collaborate and make recommendations in line with marketing strategy and budgets.
- Excellent communication and collaboration.
Core Competencies, Skills & Personal Attributes
- Leadership and mentoring: Ability to train, develop, and coach junior team members to achieve their full potential.
- Strategic thinking: Proactively drive solutions and recommendations to meet client objectives.
- Platform expertise: Strong knowledge of Paid Search and Social platforms (e.g., Meta, Google Ads, Google Analytics).
- Data analysis and insights: Ability to interpret performance data, produce actionable reports, and drive informed decisions.
- Communication and stakeholder management: Confident in presenting ideas, leading meetings, and managing client relationships.
- Problem-solving: Adapt to challenges, anticipate needs, and identify solutions to drive client success.
- Organisation and time management: Effectively manage workloads, prioritise tasks, and meet deadlines in a fast-paced environment.
Benefits
- Competitive basic salary with great progression options.
- Unlimited paid holidays.
- Hybrid working.
- Medicash Cash Plan - covering everything from medical support, massages, optical, dental, a discounts platform, and extras like SkinVision and digital physiotherapy.
- Employee Assistance Programme - access to Vivup for mental health support, financial guidance, and wellbeing resources.
- Great working environments; our Stockton on Tees and Manchester workspaces are also dog friendly.
- A high-performance MacBook.
- Monthly treats including Amazon vouchers, Playstation credits, ASOS, H&M to Just Eat.
- Free breakfast, fruit, hot and cold drinks and protein shakes.
- Friday afternoon drinks to wind down for the weekend.
- Pension scheme to help you save for the future.
- Cycle to work scheme.
- Discounts across our brands.
- Regular team social events.
- Training & development.
Visualsoft is an equal opportunities employer committed to creating a diverse and inclusive environment where employees are valued for their skills, experiences, and unique perspectives. We believe passionately that a diverse workforce is central to our success so we welcome applications from all sections of the community.
Paid Media Account Director employer: Visualsoft
Contact Detail:
Visualsoft Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Account Director
✨Tip Number 1
Familiarise yourself with the latest trends and updates in Paid Media, especially across platforms like Google Ads and Meta. This knowledge will not only help you during interviews but also demonstrate your passion and commitment to staying ahead in the industry.
✨Tip Number 2
Network with professionals in the Paid Media space through LinkedIn or industry events. Engaging with others can provide insights into the role and may even lead to referrals, which can significantly boost your chances of landing the job.
✨Tip Number 3
Prepare to discuss specific case studies or examples from your past experience where you've successfully managed campaigns and achieved KPIs. Being able to articulate your successes will showcase your expertise and strategic thinking.
✨Tip Number 4
Demonstrate your leadership skills by sharing how you've mentored or developed junior team members in previous roles. Highlighting your ability to inspire and guide others will align well with the responsibilities of the Paid Media Account Director position.
We think you need these skills to ace Paid Media Account Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in Paid Search and Paid Social. Include specific examples of campaigns you've managed and the results achieved, as this role requires a proven track record.
Craft a Compelling Cover Letter: In your cover letter, express your passion for paid media and how your strategic thinking aligns with the company's goals. Mention your leadership experience and how you can contribute to mentoring junior team members.
Showcase Your Analytical Skills: Since the role involves data analysis and reporting, provide examples of how you've used analytics to drive campaign success. Highlight any tools or platforms you're proficient in, such as Google Analytics.
Prepare for Interviews: If selected for an interview, be ready to discuss your approach to client management and how you handle underperforming accounts. Prepare to share insights on industry trends and how they could impact the agency's strategies.
How to prepare for a job interview at Visualsoft
✨Showcase Your Expertise
Make sure to highlight your experience with Paid Search and Paid Social platforms during the interview. Be prepared to discuss specific campaigns you've managed, the results achieved, and how you used data to inform your strategies.
✨Demonstrate Leadership Skills
As a Paid Media Account Director, you'll be expected to mentor junior team members. Share examples of how you've successfully trained or developed others in previous roles, and be ready to discuss your approach to team management.
✨Prepare for Client Scenarios
Anticipate questions about managing client relationships and expectations. Think of examples where you've turned around underperforming accounts or provided strategic recommendations that led to client success.
✨Communicate Clearly and Confidently
Effective communication is key in this role. Practice articulating your ideas clearly, especially when discussing complex data insights or campaign strategies. Be ready to lead mock client meetings during the interview to showcase your presentation skills.
