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- Tasks: Lead TikTok Shop strategies, manage client relationships, and oversee campaign performance.
- Company: Join a vibrant TikTok Shop agency in London focused on e-commerce growth.
- Benefits: Enjoy flexible remote work options and regular team socials.
- Why this job: Be at the forefront of social commerce innovation and drive impactful results for brands.
- Qualifications: Experience in paid media, client management, and team leadership is essential.
- Other info: Ideal for those passionate about TikTok and eager to shape the future of e-commerce.
The predicted salary is between 48000 - 84000 £ per year.
We are a young, lively, and enthusiastic TikTok Shop agency, based in London, with a hybrid working rhythm. Our team is dedicated to helping brands maximise their presence and sales on TikTok. We are passionate about driving growth and innovation in the e-commerce space, and we are seeking an experienced and strategic digital marketeer to lead our client success initiatives and elevate the growth of TikTok Shops across our portfolio.
We're looking for a strategic and results-driven digital marketing expert to lead our TikTok Shop account management teams. You'll be responsible for driving excellence in campaign delivery, client satisfaction, and overall performance across all TikTok Shop operations. This role is perfect for someone who is an expert of paid and organic social and keen to take the leap into TikTok shop OR someone who already has experience in delivering campaigns in TikTok shop and keen to take the next step in elevating their experience in the social commerce ecosphere.
Key Responsibilities:- TikTok Platform Expertise & Strategy: Maintain a deep understanding of TikTok platform features, algorithms, and trends. Be a thought leader within the agency, sharing insights via social posts, event speaking, and strategy development. Lead TikTok Showcase Livestream strategies with clients, from planning and execution to post-event analysis. Serve as the escalation point for any TikTok-related issues, such as Shopify integration or backend challenges, ensuring smooth operations.
- Client Relationship Management: Lead and manage all client relationships, ensuring clear communication and maintaining senior-level client connections. Identify growth opportunities within client accounts and develop strategies that align with their goals, industry trends, and market conditions. Develop a strong understanding of each client's business, objectives, and KPIs.
- Campaign & Performance Management: Oversee the development, execution, and optimisation of TikTok Shop campaigns for both your clients and your team's clients. Develop high-level, data-driven campaign strategies that drive success, ensuring all initiatives are aligned with client business goals and KPIs. Analyse campaign performance and provide actionable insights to continuously improve results.
- Team Leadership & Development: Lead, mentor, and support a team of Account Managers, Account Executives and Paid media specialists providing strategic direction and professional development.
- Reporting & Insights: Oversee the planning, preparation, and review of all client reports, ensuring alignment with client objectives and business outcomes. Ensure the accuracy and consistency of all reports, while deriving actionable insights that support strategic decision-making.
- Growth & New Business Development: Support the Business Development team with lead generation, identifying new opportunities, and pitching new accounts. Present strategic plans to senior clients and manage negotiations for new and renewed contracts.
- Financial Management & Reporting: Drive the achievement of financial targets, ensuring that revenue and profitability goals are met across all client accounts.
- Thought Leadership & Innovation: Take a proactive, strategic approach to identifying challenges and opportunities, using client data and industry insights to anticipate needs.
- A solid background in paid media, ideally particularly within the TikTok Ads ecosystem, is necessary to optimise campaigns and drive performance.
- You should also bring significant client management experience, with the ability to develop tailored strategies that align with clients' business goals.
- Team management experience is also crucial, as you will be leading and mentoring a team of Account Managers to ensure high-performance delivery across all client accounts.
- Strong numerical and analytical skills with experience working in Excel.
- Comfortable learning new technologies and platforms as the TikTok ecosphere is continually updating.
- Proven expertise in managing TikTok Shops is essential, with a strong understanding of the platform's features, algorithms, and trends.
- Experience in wider e-commerce trading management, including managing inventory, promotions, and integrations across multiple platforms to drive overall growth.
- Experience with influencer marketing.
- Multi-lingual.
- Flexible remote working "Work from anywhere" policy for oversees work.
- Regular team socials.
Employment type: Full-time
Job function: Marketing
Industries: IT Services and IT Consulting.
Head of Performance / E-commerce Strategy Lead employer: Somerce
Contact Detail:
Somerce Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Performance / E-commerce Strategy Lead
✨Tip Number 1
Familiarise yourself with TikTok's latest features and trends. Follow industry leaders and engage with TikTok content to understand what works best on the platform. This knowledge will help you demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the e-commerce and digital marketing space, especially those who have experience with TikTok Shops. Attend relevant events or webinars to connect with potential colleagues and gain insights into the industry.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed, particularly those involving TikTok. Be ready to share metrics and outcomes that highlight your ability to drive performance and client satisfaction.
✨Tip Number 4
Showcase your leadership skills by discussing how you've mentored teams in the past. Highlight your approach to team development and how it aligns with the role's requirement for managing Account Managers and Executives.
We think you need these skills to ace Head of Performance / E-commerce Strategy Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly with TikTok and e-commerce. Use specific examples of campaigns you've managed and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for TikTok and e-commerce. Discuss how your background aligns with the key responsibilities outlined in the job description, and showcase your strategic thinking and leadership skills.
Showcase Your TikTok Knowledge: Include any specific experiences or insights you have regarding TikTok's platform features, algorithms, and trends. This could be through previous roles, personal projects, or even relevant courses you've taken.
Highlight Team Leadership Experience: Emphasise your experience in leading and mentoring teams. Provide examples of how you've developed team members and driven performance, as this is a crucial aspect of the role.
How to prepare for a job interview at Somerce
✨Showcase Your TikTok Expertise
Make sure to highlight your understanding of TikTok's features, algorithms, and trends during the interview. Share specific examples of how you've successfully leveraged these elements in past campaigns to drive results.
✨Demonstrate Client Management Skills
Prepare to discuss your experience in managing client relationships. Be ready to provide examples of how you've identified growth opportunities and developed tailored strategies that align with clients' business goals.
✨Highlight Team Leadership Experience
Since this role involves leading a team, be sure to talk about your previous team management experiences. Discuss how you've mentored team members and driven high-performance delivery across client accounts.
✨Prepare Data-Driven Insights
Be ready to analyse campaign performance and provide actionable insights. Bring examples of how you've used data to inform your strategies and improve results, showcasing your strong numerical and analytical skills.
