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For Companies At a Glance
- Tasks: Manage innovative paid search campaigns and lead a team of Account Executives.
- Company: Incubeta is a leading digital marketing consultancy focused on technology, data, and creativity.
- Benefits: Enjoy flexible working, remote options, and a culture that values your passions.
- Why this job: Join a winning team recognized for its culture and growth opportunities in digital marketing.
- Qualifications: Passion for paid search, retail account experience, and proficiency in GoogleAds required.
- Other info: Work from our London or Manchester office and be part of a global business.
The predicted salary is between 36000 - 60000 £ per year.
The Role
As our Paid Search Account Manager you will be working with some of our biggest and best clients; managing and brainstorming innovative campaigns from start to finish as well as managing a team of Account Executives, helping them develop and ensure tasks are sufficiently performed.
You will have the opportunity to test and trial new initiatives with our clients and the wider business. While the main focus is on paid search, you will also get the opportunity to expand your knowledge further and run paid social, YouTube and Display campaigns and learn how all these channels work collectively with a joined up, holistic strategy. You’ll also work with the clients' other agencies giving you exposure to channels such as Affiliates and ATL.
You will be core in designing and planning the paid search account strategy, identifying new opportunities in line with client goals, working with Client Directors to develop the client roadmap across the total digital landscape helping to grow your accounts.
You’ll also be expected to contribute to the direction and development of the team through our company road map system, be involved in hiring new team members, and get involved with new business pitches.
In addition to encouraging your team’s development, we want you to continue to develop and learn with us. That might be through implementing Betas, experimenting with innovative new strategies, helping to grow our integrated PPC and programmatic offering, taking the lead on joint projects with Google or getting involved with the creation of new in-house tech tools. We encourage all our Account Managers to grow and become the future leaders of the paid media team and our business.
An Overview of Incubeta
Incubeta is a digital marketing consultancy with a focus on bringing together the best people, technology and data. Our specialists build solutions that embrace the power of technology, the truth of data and add a spark of human creativity. We help advertisers, agencies and publishers get the most from digital for their business.
As Google’s most experienced EMEA Sales Partner we have overseen hundreds of deployments across the Google Marketing Platform. We do this by addressing ad tech infrastructure, data management, integration, media management and provide clients with relevant and up-to-date digital marketing services and consultancy.
We know our people are what sets us apart and we strive to provide a diverse and inclusive workplace that helps every individual realise their full potential through a rewarding career. When you speak to us you’ll hear our culture shine through. When you work with us you’ll be an influential piece of what makes us a winner of Campaign Magazine’s Best Place to Work. Scroll down to read more about the role, the career opportunities, our culture and the benefits we offer.
About You:
- You have a passion for all things paid search and want to further develop as an expert
- You want to be involved in all areas of the campaign, driving performance and working with a range of clients.
- You want exposure to other channels (SEO, Paid Social, Display, Amazon)
- You’re a fun, passionate team player and a strong communicator with clients.
- You have retail account experience and ecommerce.
- You have experience with GoogleAds and Search Ads 360.
- You can be based/work from our London or Manchester office.
Some top facts about us
- Incubeta UK is an award winning digital marketing group with over fifteen years of experience
- We are part of a global business, based in Old Street, London, with offices in New York, Los Angeles, The Hague, Berlin, Cape Town and Sydney, to name a few
- We have won awards for both our work and our culture!
- We have flexible working policies allowing you to work from home up to three days a week and fit work around other important life commitments
- We encourage people not to leave it at the door but instead bring their passions into the workplace. We have committees and networks who improve our thinking and action on topics such as DE&I, Mental Wellbeing and Sustainability
Paid Search Manager employer: Incubeta
Contact Detail:
Incubeta Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Manager
✨Tip Number 1
Familiarize yourself with the latest trends and updates in paid search marketing. Being knowledgeable about new features in Google Ads and Search Ads 360 will not only impress us but also show your passion for the field.
✨Tip Number 2
Showcase your experience with retail accounts and eCommerce during your interactions with us. Highlight specific campaigns you've managed and the results achieved to demonstrate your capability in driving performance.
✨Tip Number 3
Be prepared to discuss how you would approach collaboration with other channels like SEO, Paid Social, and Display. We value a holistic strategy, so showing your understanding of how these channels work together will set you apart.
✨Tip Number 4
Emphasize your team player attitude and strong communication skills. We are looking for someone who can lead and inspire a team, so sharing examples of how you've successfully collaborated with others will be beneficial.
We think you need these skills to ace Paid Search Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with paid search, Google Ads, and Search Ads 360. Include specific examples of campaigns you've managed and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for paid search and digital marketing. Mention your desire to work collaboratively with clients and your enthusiasm for learning about other channels like SEO and Paid Social.
Showcase Team Leadership Skills: Since the role involves managing a team, emphasize any previous leadership or mentoring experiences. Discuss how you have helped team members grow and succeed in their roles.
Highlight Relevant Experience: If you have retail account experience or have worked in eCommerce, make sure to highlight this in your application. Discuss how this experience has prepared you for the challenges of the Paid Search Manager role.
How to prepare for a job interview at Incubeta
✨Show Your Passion for Paid Search
Make sure to express your enthusiasm for paid search during the interview. Share specific examples of campaigns you've managed and what you learned from them. This will demonstrate your commitment to the field and your desire to grow as an expert.
✨Highlight Team Leadership Experience
Since the role involves managing a team of Account Executives, be prepared to discuss your leadership style and any relevant experiences. Talk about how you've helped team members develop their skills and how you approach team collaboration.
✨Discuss Cross-Channel Knowledge
The job description mentions exposure to various channels like SEO, Paid Social, and Display. Be ready to discuss your experience with these channels and how they integrate with paid search strategies. This shows that you have a holistic understanding of digital marketing.
✨Prepare for Client Interaction Scenarios
As a Paid Search Account Manager, you'll be working closely with clients. Prepare for questions about how you handle client relationships, manage expectations, and drive performance. Use real-life examples to illustrate your communication skills and problem-solving abilities.
