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- Tasks: Manage and optimise PPC campaigns across Google Ads and Microsoft Ads.
- Company: Join a dynamic marketing team focused on innovative digital strategies.
- Benefits: Enjoy flexible working options and opportunities for professional growth.
- Why this job: Be part of a fast-paced environment that values creativity and data-driven decisions.
- Qualifications: 2+ years of PPC experience with strong analytical skills required.
- Other info: Opportunity to work with cutting-edge tools and collaborate with diverse teams.
The predicted salary is between 36000 - 60000 £ per year.
Key Responsibilities:
- Develop, implement, manage, and optimise Pay-Per-Click (PPC) campaigns across Google Ads (Search, Display, Shopping, YouTube) and Microsoft Ads.
- Conduct thorough keyword research, analysis, and expansion to maximise campaign reach and relevance.
- Write compelling, engaging, and effective ad copy, testing variations to improve performance.
- Manage campaign budgets effectively, ensuring optimal allocation and pacing to achieve performance goals.
- Implement and manage bidding strategies (both manual and automated) to maximise ROI/ROAS and achieve CPA targets.
- Continuously monitor campaign performance, analyse data using tools like Google Analytics (GA4), identify trends, and generate actionable insights for improvement.
- Design and execute A/B tests on ad copy, landing pages, bidding strategies, audiences, and other campaign elements.
- Optimise campaigns based on key metrics including Click-Through Rate (CTR), Cost Per Click (CPC), Conversion Rate, Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS).
- Generate regular, insightful performance reports for key stakeholders, highlighting results, trends, and recommendations.
- Stay current with the latest PPC trends, platform updates (Google Ads, Microsoft Ads), industry best practices, and algorithm changes.
- Collaborate with wider marketing team members (SEO, Content, Social Media) and potentially web developers/designers to ensure alignment and optimise conversion paths.
- Manage and optimise product feeds for Google Shopping campaigns (if applicable).
- Assist with conversion tracking setup and troubleshooting using tools like Google Tag Manager (GTM).
Required Qualifications & Experience:
- Proven hands-on experience managing PPC campaigns (minimum 2+ years) with demonstrable results.
- In-depth knowledge and practical experience with Google Ads and Microsoft Ads platforms and features.
- Strong understanding of PPC principles, keyword research methodologies, bidding strategies, and optimisation techniques.
- Proficiency in using web analytics tools, particularly Google Analytics (GA4).
- Experience with budget management and performance forecasting.
- Highly analytical with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent attention to detail and organisational skills.
- Strong written and verbal communication skills.
Desired Skills & Platforms:
- Relevant certifications (e.g., Google Ads Search, Display, Shopping; Microsoft Advertising Certified Professional).
- Experience with Google Tag Manager (GTM) for conversion tracking setup.
- Experience managing Paid Social Media advertising campaigns (LinkedIn, Meta, etc.).
- Experience with Google Shopping feed management tools.
- Familiarity with landing page optimisation principles and tools.
- Advanced skills in Microsoft Excel or Google Sheets for data analysis and reporting.
- Experience working within an agency environment or specific industry (e.g., E-commerce, SaaS, Lead Generation).
- Experience with reporting/dashboarding tools (e.g., Looker Studio, Power BI).
PPC Specialist employer: The Engage Partnership Recruitment
Contact Detail:
The Engage Partnership Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in PPC advertising. Follow industry blogs, join relevant forums, and participate in webinars to stay updated on best practices and platform changes. This knowledge will not only help you during interviews but also demonstrate your passion for the field.
✨Tip Number 2
Network with professionals in the PPC space. Attend industry events or local meetups where you can connect with others who work in digital marketing. Building relationships can lead to valuable insights and even job referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in detail. Be ready to explain your strategies, the tools you used, and the results you achieved. This will showcase your hands-on experience and analytical skills, which are crucial for a PPC Specialist role.
✨Tip Number 4
Consider obtaining relevant certifications if you haven't already. Certifications from Google Ads or Microsoft Advertising can enhance your credibility and show potential employers that you're committed to professional development in PPC.
We think you need these skills to ace PPC Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in managing PPC campaigns. Include specific metrics and results from previous roles to demonstrate your success.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for PPC and your understanding of the latest trends in Google Ads and Microsoft Ads. Mention any relevant certifications and how they apply to the role.
Showcase Analytical Skills: In your application, emphasise your analytical skills by providing examples of how you've used data to drive decisions in past campaigns. Mention tools like Google Analytics and any A/B testing you've conducted.
Highlight Collaboration Experience: Since the role involves working with a wider marketing team, include examples of how you've collaborated with other departments, such as SEO or content teams, to achieve campaign goals.
How to prepare for a job interview at The Engage Partnership Recruitment
✨Showcase Your PPC Experience
Be ready to discuss your hands-on experience with PPC campaigns. Highlight specific examples where you've successfully managed Google Ads and Microsoft Ads, focusing on the results you achieved and the strategies you implemented.
✨Demonstrate Analytical Skills
Prepare to talk about how you analyse campaign performance. Use examples of how you've interpreted data from tools like Google Analytics to make informed decisions that improved ROI or ROAS.
✨Know Your Keywords
Brush up on keyword research methodologies. Be prepared to explain how you conduct thorough keyword analysis and expansion, and how this has maximised campaign reach in your previous roles.
✨Stay Updated on Trends
Familiarise yourself with the latest PPC trends and platform updates. Being knowledgeable about recent changes in Google Ads and Microsoft Ads will show your commitment to staying current in the industry.
