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- Tasks: Lead data analysis projects to drive marketing strategies and deliver impactful insights.
- Company: Join one of the UK's largest financial companies focused on work-life balance.
- Benefits: Enjoy discounts, free meals, a 24/7 gym, and wellness support.
- Why this job: Gain leadership exposure while influencing high-impact marketing decisions.
- Qualifications: 4+ years in marketing analytics; skilled in data tools like Google Analytics and SQL.
- Other info: Opportunity for training and team events, with a focus on data accuracy and compliance.
The predicted salary is between 28800 - 43200 £ per year.
The Marketing Insights Analyst will be instrumental in enabling data-driven decision-making and refining marketing strategies to boost overall effectiveness. This role entails full ownership of data analysis projects, partnering with key stakeholders, and delivering insights that shape business strategy. It’s a position designed for high-impact influence, offering growth potential and valuable leadership exposure. This is an opportunity to work for one of the UK’s largest financial companies who offer a healthy work-life balance. Benefits also include: Discounts On-site, subsidised cafe offering discounted lunches and free breakfast every day Cashback healthcare plan Free, on-site gym open 24/7 In-house, full-time Wellbeing Counsellor providing free access to 1-1 wellbeing sessions Team trips and free annual events Training opportunities Key Responsibilities: Oversee marketing data analysis projects end-to-end, from initial planning to final insights delivery. Gather, analyse, and interpret data from multiple marketing channels (e.g., digital ads, website traffic, social media, and CRM systems). Design and implement attribution models to gauge the impact of multi-channel marketing activities. Uncover trends and patterns in marketing data to fine-tune targeting, boost conversion rates, and enhance customer engagement. Develop and present clear, actionable reports and dashboards, sharing findings with senior management. Collaborate closely with marketing, media agencies, and internal teams to align analysis with strategic goals. Inform marketing strategies by delivering data-based insights that align with company goals. Stay informed of and comply with relevant data protection standards, including GDPR and PECR. Adhere to the FCA’s Code of Conduct, acting in the best interest of customers with integrity and care. Ensure high standards of data accuracy, security, and compliance in all work. Qualifications and Experience: Essential: 4+ years of experience in marketing analytics or a similar role. Proficiency with data analysis tools and software (e.g., Google Analytics, SQL, PowerBI). Direct experience with attribution modeling to evaluate marketing effectiveness. Solid understanding of performance marketing and media measurement. Skilled in communicating complex data findings to both technical and non-technical audiences. Preferred: Familiarity with marketing automation and CRM systems. Experience with customer segmentation, market research, and competitor analysis. Knowledge of statistical analysis techniques
Marketing Analyst employer: Sherborne Talent Solutions
Contact Detail:
Sherborne Talent Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Analyst
✨Tip Number 1
Familiarize yourself with the specific data analysis tools mentioned in the job description, like Google Analytics and SQL. Having hands-on experience with these tools will not only boost your confidence but also demonstrate your readiness for the role.
✨Tip Number 2
Showcase your ability to communicate complex data findings clearly. Practice explaining your past projects to friends or family who may not be familiar with marketing analytics, as this will help you articulate your insights effectively during interviews.
✨Tip Number 3
Research the company’s current marketing strategies and recent campaigns. Being knowledgeable about their approach will allow you to tailor your insights and suggestions during discussions, showing that you’re proactive and genuinely interested in contributing.
✨Tip Number 4
Network with professionals in the marketing analytics field, especially those who have experience in financial companies. They can provide valuable insights into the industry and may even refer you to opportunities within their organizations.
We think you need these skills to ace Marketing Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing analytics, especially your proficiency with data analysis tools like Google Analytics and SQL. Emphasize any direct experience with attribution modeling and performance marketing.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven decision-making and how your skills align with the company's goals. Mention specific projects where you've successfully delivered insights that shaped business strategies.
Showcase Your Communication Skills: Since the role requires communicating complex data findings, provide examples in your application of how you've effectively communicated insights to both technical and non-technical audiences.
Highlight Compliance Knowledge: Demonstrate your understanding of data protection standards such as GDPR and PECR. Mention any relevant experience ensuring data accuracy, security, and compliance in your previous roles.
How to prepare for a job interview at Sherborne Talent Solutions
✨Showcase Your Data Analysis Skills
Be prepared to discuss your experience with data analysis tools like Google Analytics, SQL, and PowerBI. Highlight specific projects where you successfully analyzed marketing data and the impact it had on decision-making.
✨Demonstrate Attribution Modeling Knowledge
Since this role involves attribution modeling, be ready to explain your understanding of how to evaluate marketing effectiveness. Share examples of how you've implemented these models in past roles.
✨Communicate Clearly
Practice explaining complex data findings in a way that is easy for both technical and non-technical audiences to understand. This will show your ability to collaborate with various stakeholders effectively.
✨Align with Company Goals
Research the company's marketing strategies and be prepared to discuss how your insights can align with their goals. Show that you understand their business and how your role can contribute to their success.
