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- Tasks: Support marketing activities, manage campaigns, and drive brand awareness across various channels.
- Company: Hartley Botanic creates stunning greenhouses with a global reputation for quality and design.
- Benefits: Enjoy a competitive salary, benefits, and a creative work environment.
- Why this job: Join a dynamic team, work closely with leadership, and make a real impact in marketing.
- Qualifications: Experience in marketing, strong communication skills, and a passion for creativity are essential.
- Other info: This role is office-based in Greenfield, offering hands-on experience in a thriving business.
Location: Greenfield, OL3 - office based
Permanent, Full time
Salary: £40,000 dependent on skills and experience + benefits
Company brief:
Here at Hartley Botanic, we offer beautiful, elegant, and practical Greenhouses and Glasshouses with a worldwide reputation for perfect design, enduring strength, unparalleled quality and everlasting performance. Providing beautiful ranges of Greenhouses and Glasshouses for the everyday gardener, to the largest bespoke designs across our Victorian, Modern and Heritage ranges, Hartley Botanic works hard to cater to the needs of every individual customer and gardener and every individual garden. Each one of our products is individually designed to the specification of the customer, whether for professional or private need. We pride ourselves on the quality of our workmanship and work closely with our customers to ensure they get exactly what they need.
Role Brief:
Hartley Botanic are looking for a capable Co-ordinator who will support the development and execution of their marketing activities. You will have a proven track record within sales and Marketing where you have contributed to existing programs/projects while assisting in the development of new initiatives aligned with company and client partner goals. We are seeking a dynamic person to support the drive and development of all marketing and customer communication activities, including print media, social media, digital campaigns, advertising, and support creative projects including UK flower shows. This role requires an organised multi-tasker, able to handle projects simultaneously, meet tight deadlines and will encompass our UK and USA businesses to ensure that there is ‘one voice’ for the brand.
Main duties and responsibilities:
- Planning: With the CEO and USA lead, develop and execute a comprehensive marketing plan aligned with the businesses goals, for the UK and the USA businesses, as one brand – this includes print, digital, advertising, SEO, photography, all customer communications and creative. Ensuring that the content aligns with brand messaging and resonates with our target customer.
- Set, monitor and report on agreed marketing goals.
- Sales Team – Communicate and share objectives with sales team – timelines, deliverables feedback and provide instruction for promotions.
- Align with our creative marketing agency who ‘manage’ all of our marketing campaigns, across all channels with the exception of SM.
- Manage our SEO partner to drive website performance, productivity, site visits, ‘dwell time’ and conversion.
- Manage our CMS partner and support the functionality of our website.
- Support the development of our new website. TOR, budget and project plan to be defined in 2025.
- Use market research and customer insight to identify new opportunities, emerging trends, competitive landscapes and expand market share.
- Monitor competition - acquisitions, pricing changes and new products and features.
- Brand Management: All marketing activities must maintain a strong and cohesive brand identity across all marketing channels. Analyse our trading data and metrics to refine strategies, increase online and off-line presence and drive customer engagement.
- Digital Marketing: Develop and drive digital marketing efforts (social media email and website campaigns).
- Data – Manage data on target demographics and market trends to inform the business marketing plans.
- Content Creation: Oversee the creation of compelling and informative content for various channels including videos and social media.
- Implement our ‘customer’ photography plans and requirements.
- Drive new customer lead generation and nurture campaigns to drive sales.
- Event Management: Support RHS flower shows and other show opportunities. Identify other opportunities or events where we can showcase our project.
- Inventory Management – maintain our support materials, ensuring all are current and accurate and co-ordinate the creation and shipping (UK/USA) of new materials as required.
- Lead the small internal marketing resource (Internal SM assistant and external partners).
Role Requirements:
- Our ideal candidate will be tenacious, highly confident and enthusiastic with experience of working in a creative environment. Previous marketing management experience is essential. You must have outstanding communication skills, both written and verbal. Solid organisational and time-management skills.
- Proven experience in a sales & marketing role, preferably within a luxury brand. Experience within our sector will be an advantage.
- Hands-on, take ownership. Cool, calm, inventive and logical.
- Practical, hands-on manager who understands the differences in and the requirements of managing ‘people and process’. Strong project management understanding.
- Experience running successful marketing campaigns across all channels. Solid knowledge of the metrics and workings of all customer communication channels.
- Results driven. Performance, ROI, with a focus on data driven decision making.
- Experience with CRM software.
- Preferably degree educated in Marketing or relevant field.
This is a demanding and interesting role, perfect for a motivated and resilient person looking for their latest challenge. The role attracts a competitive salary and benefits. A full comprehensive induction plan will be completed.
Marketing Coordinator employer: CV-Library
Contact Detail:
CV-Library Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Coordinator
✨Tip Number 1
Familiarise yourself with Hartley Botanic's product range and brand identity. Understanding their unique selling points and customer base will help you tailor your conversations and demonstrate your genuine interest in the company during interviews.
✨Tip Number 2
Network with professionals in the gardening and luxury marketing sectors. Attend industry events or join relevant online communities to connect with individuals who may provide insights or referrals that could enhance your application.
✨Tip Number 3
Showcase your project management skills by preparing examples of successful marketing campaigns you've led. Be ready to discuss how you managed timelines, collaborated with teams, and achieved measurable results, as this is crucial for the role.
✨Tip Number 4
Stay updated on current trends in digital marketing and customer engagement strategies. Being knowledgeable about the latest tools and techniques will position you as a forward-thinking candidate who can contribute to Hartley Botanic's marketing goals.
We think you need these skills to ace Marketing Coordinator
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and sales, particularly in creative environments. Emphasise any previous roles where you managed projects or campaigns, as this is crucial for the Marketing Coordinator position.
Craft a Compelling Cover Letter: Your cover letter should reflect your enthusiasm for the role and the company. Discuss how your skills align with Hartley Botanic's goals, particularly in brand management and customer engagement. Use specific examples from your past experiences to demonstrate your capabilities.
Showcase Your Communication Skills: Since outstanding communication is key for this role, ensure that your application is well-written and free of errors. Use clear and concise language to convey your ideas, and consider including a brief example of a successful marketing campaign you've worked on.
Highlight Your Project Management Experience: Given the need for strong project management skills, detail any relevant experience you have in coordinating marketing plans or managing multiple projects simultaneously. Mention specific tools or methodologies you’ve used to keep projects on track.
How to prepare for a job interview at CV-Library
✨Know the Company Inside Out
Before your interview, make sure to research Hartley Botanic thoroughly. Understand their products, values, and market position. This will help you tailor your answers and show genuine interest in the company.
✨Showcase Your Marketing Experience
Prepare specific examples from your past roles that demonstrate your marketing skills, especially in areas like digital campaigns and brand management. Be ready to discuss how you've contributed to successful projects and what metrics you used to measure success.
✨Demonstrate Strong Communication Skills
As a Marketing Coordinator, communication is key. Practice articulating your thoughts clearly and confidently. Be prepared to discuss how you would communicate objectives with the sales team and collaborate with external partners.
✨Highlight Your Project Management Abilities
This role requires juggling multiple projects simultaneously. Be ready to share examples of how you've managed deadlines and coordinated tasks in previous positions. Emphasise your organisational skills and ability to keep everything on track.
