Programmatic Director

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide. We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.

At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and helps drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences. We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups.

This opportunity is to lead a team of programmatic experts across several key accounts within the Zenith International portfolio. You will oversee the strategic direction & progression of the accounts, the team progression and account deliverables. You will also be responsible for driving adoption of Publicis programmatic solutions and contributing to the learning and development of the wider programmatic team through independent projects.

The clients include Nomad Foods, LVMH, Reckitt & Spotify with the scope largely covering strategy, planning and activation. These are existing clients so the role will have an emphasis on strengthening existing work and looking at new ways to innovate and engage.

The Programmatic Director will deliver on four key objectives:

• Strategic Thought Leadership: Work with Head of department and account strategy teams to devise, implement and deliver best in class programmatic strategy. Drive innovation and constantly explore new possibilities for our clients.
• Drive Outstanding Performance: Oversees high standard of campaign effectiveness. Accountable for the learning and development of all direct and indirect reports and continually coaches team on performance, driving accountability to enable faultless client service.
• Account Growth & Maturity: Grows and develops accounts in their remit, consistently increasing spend and platform/product/technology adoption.
• Build a Centre of Excellence: Achieves in depth understanding of client business objectives and priorities and how to achieve them. Designs better ways of working to achieve client aims/ satisfaction/ targets.

Zenith International has set up a dedicated programmatic team which sits within Zenith Performance. The team is there to support with all aspect of the programmatic service layer, from strategy and planning to activation and reporting. While the team is involved in the campaign activation for a selection of high profile Zenith clients, the team is not solely confined to campaign activation and planning. There is a growing need for project based support of a longer and more strategic nature across a number of industry topics (traditional & emerging).

Work tirelessly to increase the capabilities of your team and individual skillsets. Grow opportunities to promote Publicis products and services & lead on client strategy. Provide support for your team as well as opportunities for development and learning. Have one to one career development catch ups with direct reports and manage the appraisal process. Define and develop your team organizational approach, implement and develop efficient standard processes across the team to streamline tasks. Champion best practice and always strive to increase the efficiency and effectiveness of the team.

What you need to succeed:

• Currently be an account director or senior account manager in a programmatic team - solid experience.
• Experience planning, managing and activating a high volume of campaigns for Programmatic across different DSP’s – DV360 & TTD both important.
• Experience with GA360 and audience activation.
• Advanced knowledge of the programmatic supply ecosystem and best in breed strategies and partners across EMEA.
• Ability to thrive under pressure and meet deadlines in a fast-paced environment.
• Experience managing a team of 6+ people: hiring and developing talent, training, conducting appraisals, as well as performance management.
• Strong leadership and communication skills, as well as the ability to engage with senior clients.
• Demonstrable examples of driving innovation in Biddable media.
• Be solution driven and innovative with how you drive performance for your accounts.
• Be strategic and commercially minded in planning goals for your team as well as being able to shape and develop a biddable strategy.
• Good knowledge of all digital elements – Paid Social, Programmatic, Remarketing, Video etc.
• Experience managing large high profile brand campaigns.
• Experience planning, managing and activating programmatic campaigns across multi-markets.
• Experience managing multi-agency teams or experience working with a remote resource model.
• Been part of a management/leadership team focusing not only on their account team but a wider team.

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer:

• WORK YOUR WORLD: opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS: Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• FAMILY FRIENDLY POLICIES: We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF: You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS: This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness.