Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Support the Store Manager and manage the Tesco concession while delivering exceptional customer service.
- Company: Join The Entertainer, the UK's largest independent toy retailer with over 165 locations.
- Benefits: Enjoy flexible pay, birthday leave, 30 days holiday, and generous toy discounts.
- Why this job: Be part of a fun, supportive culture that prioritises training and career development.
- Qualifications: Looking for a people-focused leader with retail experience and strong tech skills.
- Other info: This is a full-time, permanent role in a fast-paced, exciting environment.
The predicted salary is between 24600 - 32800 £ per year.
Location: Staines, Surrey, United Kingdom
Join the UK's fastest-growing toy retailer! We are on a mission to become the best-loved toyshop, and we want you to join us as our Assistant Manager in Staines, Surrey, United Kingdom on a full-time, permanent basis. In this role, you'll have the unique opportunity to support your Store Manager while also helping to manage the local Tesco concession.
As our Assistant Manager, you will receive a competitive salary of £29,300 per annum, along with an impressive range of benefits. Toy retailing is demanding, hands-on, and fast-paced, but it is also fun—every day brings new challenges. To thrive as our Assistant Manager, you must possess a competitive commercial mindset and that essential retail ‘trader' instinct, excelling in a volume-driven, highly seasonal trading environment.
The Entertainer is a family-run business and the UK's largest independent toy retailer, with over 165 locations nationwide. In 2019, we proudly acquired the Early Learning Centre (ELC), further solidifying our commitment to providing exceptional play experiences. As an ambitious toy retailer, we are expanding our online and high street presence. Our concession spaces in Tesco, M&S, and Matalan enable us to showcase our toys while offering customers our specialist knowledge, toy expertise, and impressive customer service.
Why Join Us as Our Assistant Manager?
We genuinely care about our people, our customers, and the communities we serve. As our Assistant Manager, you'll experience a friendly, supportive culture where training and development are prioritised, empowering you to ‘aim higher' in your retail career. In return for your hard work and commitment, you'll enjoy fantastic benefits such as:
- Flexible access to your pay via MyView PayNow
- Retail Trust benefits, including Virtual GP access
- Birthday leave and 30 days of holiday
- An annual bonus scheme
- Pension salary sacrifice
- Generous toy discounts
- Enhanced maternity and paternity pay
- High street and leisure discounts
- A cycle-to-work scheme
- Life cover
Key Responsibilities of Our Assistant Manager:
As our Assistant Manager, you will support the Store Manager with the following duties:
- Collaborating with your team to deliver exceptional customer service supported by in-depth product knowledge.
- Assisting your Store Manager in acting as a brand ambassador for our Tesco partners.
- Implementing and executing promotional changes while maintaining excellent merchandising standards on the shop floor.
- Developing and coaching your team to achieve fantastic sales results.
- Building external relationships to effectively market your store and drive sales growth.
What We're Looking For in Our Assistant Manager:
We seek a positive, people-focused individual who is genuinely excited about our brand and product ranges. You should be:
- Capable of managing and leading the store team in the absence of your Store Manager, especially during visits to the designated Tesco concession store.
- Tech-savvy and confident with new technology.
- Resilient and adaptable, with the ability to plan and execute operational activities under pressure.
- A strong leader with excellent people skills, capable of driving, developing, and motivating your team to become the best-loved toyshop.
Ideally, you will currently be in a position such as Branch Manager, Assistant Manager, Deputy Manager, Sales Manager, or Department Manager within a customer-focused retail environment, seeking a new career challenge. If you're a competitive and commercial retailer eager to make a difference, we encourage you to apply today with your up-to-date CV to become our new Assistant Manager! Join us and help shape the future of play!
Assistant Manager employer: The Entertainer
Contact Detail:
The Entertainer Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Manager
✨Tip Number 1
Familiarise yourself with the toy retail industry and the specific brands that The Entertainer carries. Understanding their product range and customer demographics will help you demonstrate your passion for the role during interviews.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully managed teams in previous roles. Highlight any experiences where you've motivated staff or improved sales performance, as this aligns perfectly with the responsibilities of an Assistant Manager.
✨Tip Number 3
Network within the retail community, especially with those who have experience in toy retailing or similar environments. Engaging with current employees or attending industry events can provide valuable insights and potentially lead to referrals.
✨Tip Number 4
Prepare to discuss how you would handle high-pressure situations, particularly during peak trading times. Being able to articulate your strategies for maintaining excellent customer service and team morale during busy periods will set you apart from other candidates.
We think you need these skills to ace Assistant Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in retail management, customer service, and team leadership. Use specific examples that demonstrate your ability to thrive in a fast-paced environment.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the toy industry and your understanding of the company's mission. Mention how your skills align with the responsibilities of the Assistant Manager role.
Highlight Key Skills: Emphasise your commercial mindset, leadership abilities, and adaptability in your application. These traits are crucial for managing a team and driving sales in a competitive retail environment.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at The Entertainer
✨Show Your Passion for Toys
Make sure to express your enthusiasm for the toy industry during the interview. Share any personal experiences or stories that highlight your love for toys and how it aligns with the company's mission to be the best-loved toyshop.
✨Demonstrate Leadership Skills
Prepare examples of how you've successfully led a team in previous roles. Discuss specific situations where you motivated your team, resolved conflicts, or improved performance, as this role requires strong leadership capabilities.
✨Understand the Brand and Its Values
Research The Entertainer and its values before the interview. Be ready to discuss how your personal values align with theirs and how you can contribute to their mission of providing exceptional play experiences.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills and ability to handle pressure. Think of examples from your past experiences where you successfully managed challenges, especially in a retail environment.
