Integrated Marketing Manager, Wearables

At Reality Labs, we bring together the brightest cross-disciplinary minds in one place to deliver our mission: build tools that help people feel connected, anytime, anywhere. Developers, researchers, engineers and designers all working together to help build a more expansive future for all of us.

As Marketing Manager, Wearables, you will be responsible for leading our International markets and expansion across our Wearables product groups. You will be responsible for defining regional-specific marketing plans that ladder up to the overall global strategy, partnering with cross-functional partner teams to lead best-in-class go-to-market for new hardware and software launches, and leading the development of breakthrough global integrated marketing programs and campaigns that deliver against business goals.

As the ideal candidate, you will be an accomplished marketer who possesses sharp strategic instincts honed at the world’s best brands, has experience demonstrating the short- and long-term return effectiveness and efficiency, and can demonstrate experience building, supporting, and inspiring cross-functional partners to do the best work of their careers. Collaboration is key, and you will need to excel in cross-functional partnerships with Sales, Product Marketing, Product, Privacy, Media, Communications, and other key stakeholders. This role is integral to our Global Marketing leadership team, contributing to the growth and success of a rapidly expanding organization.

• Lead the vision and marketing strategy for Wearables products.
• Drive adoption and engagement of our platforms in key markets.
• Partner with the international Sales teams to lead market growth and campaign implementation.
• Partner closely with Product, Product Marketing, Policy, Finance, and HR teams to ensure all brand and marketing efforts are aligned and coordinated with those groups and vice-versa.
• Lead, develop and grow a high performing team that seeks to do the best work of their careers from a leader they can be inspired by and learn from.
• Collaborate with Marketing peers across Reality Labs and the Consumer Marketing organization to push the thinking of the work and maximize the impact of the efforts you lead.
• Serve as an ambassador to educate and inform the team about the most important consumer insights, dynamics, and shifts to drive our work.
• Demonstrate the effectiveness and efficiency of marketing investment for the business through both short- and long-term measurement, across brand & performance metrics in partnership with Marketing Insights.

• Bachelor's degree or equivalent marketing experience.
• Significant experience in consumer marketing.
• Experience in a brand marketing role for consumer brands, developing brand strategy for world-renowned companies.
• Experience working on consumer technology brands/products/channels.
• Experience working on a broad range of marketing efforts for the EMEA market.
• Proven track record of leading high performing teams, bringing a growth mindset.
• Experience leading fast-growing, cross-functional teams, either formally through reporting structure or informally through influence.
• Experience working with, influencing and presenting to executive level stakeholders (VP & C-level).
• Experience driving highly ambiguous, broad and highly complex topics to extreme clarity of strategy and execution, at pace, in a dynamic environment.

• Experience in luxury, retail, or other culturally resonant brands.
• Advanced qualifications in marketing strategy.
• Experience leveraging music, fashion, sports to build brands.

About Meta: Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today - beyond the constraints of screens, the limits of distance, and even the rules of physics.