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- Tasks: Lead and optimise all digital marketing channels to drive growth and brand awareness.
- Company: Join a high-growth ecommerce business based in Yorkshire, making waves in the retail industry.
- Benefits: Enjoy a full-time role with opportunities for innovation and collaboration in a dynamic environment.
- Why this job: Be at the forefront of digital marketing, shaping strategies that impact customer experience and revenue.
- Qualifications: Proven experience in digital marketing, strong analytical skills, and leadership in fast-paced environments required.
- Other info: Ideal for those passionate about data-driven marketing and team development.
The predicted salary is between 43200 - 72000 £ per year.
High growth ecommerce business based in Yorkshire are looking for a brand new Head of Digital Marketing. This role is responsible for leading and optimising all digital marketing channels including PPC, paid social, Affiliates, SEO, and programmatic.
Key Responsibilities:
- Create a culture of innovation, testing, and continuous improvement to ensure that marketing efforts are underpinned by data-driven insights, customer-centric thinking, and cross-functional collaboration.
- Develop the digital marketing strategy to drive customer acquisition, revenue growth, and brand awareness.
- Oversee the performance of all digital channels, including paid social, PPC, SEO, affiliates, programmatic, and other emerging platforms.
- Continual improvement and innovation, evaluation and implementation of new channels, tools, and technologies.
- Establish KPIs, monitor performance, and ensure best attribution models are in place.
- Lead relationships with digital and creative agencies.
- Grow and lead a high performing team.
- Leverage analytics, customer insights, and market research to shape strategic direction and identify growth opportunities.
- Ensure the customer experience remains at the heart of all campaigns.
Role Requirements:
- Proven track record in Head of Digital Marketing role ideally with a subscription based PE backed business within a fast-paced D2C or eCommerce environment.
- Extensive knowledge of digital marketing channels including paid social, PPC, affiliates, SEO and programmatic advertising.
- Strong analytical skills with the ability to interpret complex data sets, derive actionable insights, and utilise data in decision-making processes.
- Experience managing multi-million-pound marketing budgets and overseeing multiple agency relationships.
- Leadership experience with a history of building and developing high-performing marketing teams.
- Familiarity with marketing technology tools (e.g. Google Analytics, marketing automation platforms, advertising platforms, BI dashboards, etc.).
- Strategic thinker capable of aligning marketing initiatives with business objectives.
- Innovative mindset with a passion for testing, learning and scaling new ideas.
- Excellent communicator able to influence internal teams, external partners, and senior stakeholders.
- Collaborative team player who thrives in a cross-functional environment.
- Customer-first approach ensuring that every initiative enhances the overall brand experience.
- High emotional intelligence to foster strong relationships and drive team motivation.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Retail
Head of Digital Marketing employer: Forward Role Recruitment
Contact Detail:
Forward Role Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Marketing
✨Tip Number 1
Network with professionals in the digital marketing space, especially those who have experience in eCommerce. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends and tools that can give you an edge.
✨Tip Number 2
Showcase your analytical skills by discussing specific examples of how you've used data to drive marketing decisions in previous roles. Be prepared to talk about the KPIs you've established and how you've monitored performance to achieve results.
✨Tip Number 3
Familiarise yourself with the latest marketing technology tools relevant to the role, such as Google Analytics and marketing automation platforms. Being well-versed in these tools will demonstrate your readiness to hit the ground running.
✨Tip Number 4
Prepare to discuss your leadership style and how you've successfully built and developed high-performing teams in the past. Highlight your collaborative approach and ability to influence both internal teams and external partners.
We think you need these skills to ace Head of Digital Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing, especially in areas like PPC, SEO, and social media. Use specific metrics to demonstrate your success in previous roles, such as revenue growth or customer acquisition rates.
Craft a Compelling Cover Letter: In your cover letter, emphasise your leadership experience and how you've built high-performing teams. Discuss your innovative mindset and provide examples of how you've used data-driven insights to shape marketing strategies.
Showcase Analytical Skills: Since strong analytical skills are crucial for this role, include examples of how you've interpreted complex data sets in past positions. Mention any tools you’ve used, like Google Analytics, to derive actionable insights.
Demonstrate a Customer-First Approach: Highlight your commitment to a customer-centric approach in your application. Provide examples of campaigns you've led that enhanced the customer experience and drove brand awareness.
How to prepare for a job interview at Forward Role Recruitment
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive marketing decisions in your previous roles. Bring examples of complex data sets you've interpreted and the actionable insights you derived from them.
✨Demonstrate Leadership Experience
Highlight your experience in building and leading high-performing teams. Share specific instances where you motivated your team and fostered a culture of innovation and collaboration.
✨Align with Business Objectives
Understand the company's goals and be ready to explain how your digital marketing strategies can align with these objectives. This shows that you're not just a marketer, but a strategic thinker.
✨Emphasise Customer-Centric Thinking
Discuss how you've kept the customer experience at the forefront of your campaigns. Provide examples of how your initiatives have enhanced brand experience and customer satisfaction.
