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For Companies At a Glance
- Tasks: Design and execute marketing strategies to enhance customer engagement and satisfaction.
- Company: ICIS optimises global resources, providing data and insights for strategic decision-making.
- Benefits: Enjoy a hybrid work model, collaborative culture, and opportunities for professional growth.
- Why this job: Join a dynamic team driving innovation and making a real impact on customer experiences.
- Qualifications: Experience in customer marketing, analytics tools, and strong communication skills required.
- Other info: Ideal for those passionate about customer engagement and marketing innovation.
The predicted salary is between 36000 - 60000 £ per year.
Location: London, London, City of, United Kingdom
Contract Type: Regular
Schedule: 35
Job ID: R89095
About the Business
At ICIS, our mission is to optimize the world's resources. We help companies make strategic, sustainable decisions by bringing transparency to markets across the world. We create a comprehensive view of commodities markets, providing companies with the data and intelligence to successfully navigate across global value chains every day. Our customers benefit from instant access to price assessments, reports and forecasts, a dedicated news channel and supply and demand data.
About our Team
Our marketing team is a strategic engine for driving business growth and transformation. We align closely with sales, customer-facing teams, strategy, and product/UX to ensure seamless collaboration and impactful outcomes. Focused on delivering measurable results, we lead initiatives that accelerate marketing innovation and enable the organisation to adapt to changing market dynamics. With a clear commitment to business excellence, our work drives strategic change, strengthens customer engagement, and positions the company for sustained success.
About the Role
As our Customer Marketing Manager, you will take a customer-first approach to design and execute marketing strategies that enhance the overall customer journey, drive engagement, and foster growth. This role focuses on improving customer satisfaction, retention, and lifetime value by creating seamless, personalized experiences across multiple channels, leveraging data-driven insights, and identifying opportunities for cross-sell and upsell. You will work closely with Sales, Customer Success, Product and Strategy teams to align marketing initiatives with business goals and customer preferences.
Responsibilities
- Multi-Channel Engagement: Develop and execute integrated marketing strategies to engage customers across various channels, including social media, in-product messaging, events, and personalized web experiences, with an eye to reducing reliance on email.
- Customer Journey Mapping: Create detailed customer journey maps to understand key touchpoints, pain points, and engagement opportunities across all communication channels. Enhance onboarding experiences across all relevant channels to ensure customers quickly realize the value of our products and stay engaged.
- Cross-Sell and Upsell Campaigns: Identify and execute targeted, multi-channel campaigns that highlight relevant product features and drive additional revenue from existing customers.
- Content Marketing: Oversee the creation of content tailored to specific channels, such as video, podcasts, webinars, and events. Utilize customer personas to deliver content that reflects customer business drivers and success.
- Collaboration with Internal Teams: Work closely with Sales, Customer Success, and Product teams to align multi-channel marketing initiatives with customer needs and organizational goals.
- Technology and Tools: Utilize CRM, Marketing Automation, and a wide range of analytics tools to monitor and report on customer engagement and impact on growth.
- Data Driven Decisions and Performance Metrics: Define and monitor KPIs such as retention rates, Net Promoter Scores (NPS), customer lifetime value (CLV), and engagement metrics across all channels.
- Market Trends and Innovation: Stay updated on industry trends, emerging technology, and best practices to ensure a dynamic and effective customer engagement strategy.
Requirements
- Proven experience in customer growth, lifecycle marketing, or customer experience roles, with a focus on multi-channel engagement and retention.
- Experience in using analytics tools to understand channel impact and specific commercial outcomes including Cross Sell, Upsell, retention, and customer lifetime value.
- Demonstrable experience in channel and creative innovation, utilizing the latest customer behavioral and analytics tools to understand cross-channel engagement and impact on growth.
- Exceptional communication and collaboration skills to influence internal teams and engage customers effectively.
- Knowledge of key metrics such as CLV, NPS, engagement rates, and campaign ROI.
- Familiarity with digital marketing, social media platforms, and in-product engagement tools.
- Bachelor's degree in Marketing, Business, Communication, or a related field. A master's degree or equivalent experience is a plus.
Customer Marketing Manager, ICIS (Hybrid) employer: LexisNexis Risk Solutions
Contact Detail:
LexisNexis Risk Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing Manager, ICIS (Hybrid)
✨Tip Number 1
Familiarise yourself with the latest trends in customer marketing and lifecycle strategies. Understanding how to leverage data-driven insights for multi-channel engagement will set you apart, especially since this role focuses on enhancing customer satisfaction and retention.
✨Tip Number 2
Network with professionals in the marketing field, particularly those who have experience in customer engagement and retention. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could help you land the job.
✨Tip Number 3
Showcase your ability to create detailed customer journey maps. Being able to demonstrate your understanding of key touchpoints and pain points in the customer experience will highlight your suitability for this role.
✨Tip Number 4
Stay updated on the latest marketing technologies and tools, especially CRM and marketing automation platforms. Being knowledgeable about these tools will not only enhance your application but also prepare you for the technical aspects of the role.
We think you need these skills to ace Customer Marketing Manager, ICIS (Hybrid)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in customer growth, lifecycle marketing, and multi-channel engagement. Use specific examples that demonstrate your ability to drive customer satisfaction and retention.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer marketing and how your skills align with the role. Mention your familiarity with analytics tools and your experience in creating integrated marketing strategies.
Showcase Data-Driven Achievements: When detailing your previous roles, focus on quantifiable achievements. Include metrics such as retention rates, customer lifetime value, and campaign ROI to illustrate your impact on business growth.
Research ICIS: Familiarise yourself with ICIS's mission and values. Understanding their approach to optimising resources and enhancing customer experiences will help you tailor your application and demonstrate your fit for the company culture.
How to prepare for a job interview at LexisNexis Risk Solutions
✨Understand the Customer Journey
Make sure you can discuss how you would map out the customer journey. Be prepared to share examples of how you've identified key touchpoints and pain points in previous roles, as this is crucial for the Customer Marketing Manager position.
✨Showcase Multi-Channel Engagement Strategies
Be ready to talk about your experience with multi-channel marketing strategies. Highlight specific campaigns you've executed that reduced reliance on email and engaged customers through social media, events, or in-product messaging.
✨Demonstrate Data-Driven Decision Making
Prepare to discuss how you've used analytics tools to drive marketing decisions. Be specific about the KPIs you've monitored, such as retention rates and customer lifetime value, and how these metrics influenced your strategies.
✨Collaboration is Key
Emphasise your ability to work collaboratively with internal teams like Sales and Product. Share examples of how you've aligned marketing initiatives with business goals and customer needs to achieve successful outcomes.
