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For Companies At a Glance
- Tasks: Join us to help shape our digital marketing strategy and drive customer engagement.
- Company: Love2shop is a vibrant brand focused on enhancing customer experiences through innovative marketing.
- Benefits: Enjoy a full-time role with opportunities for growth and learning in a dynamic environment.
- Why this job: Be part of a creative team, learn cutting-edge marketing techniques, and make a real impact.
- Qualifications: 1 year of digital marketing experience and a degree in Marketing or related field required.
- Other info: Stay ahead of trends and collaborate with diverse teams to elevate our brand presence.
The predicted salary is between 28800 - 42000 £ per year.
To assist in the planning, development, and implementation of the digital marketing strategy to drive customer acquisition, traffic, revenue, and profit for the Love2shop brands.
Principal Accountabilities
- Assist in the planning, coordination, and implementation of the overall digital marketing strategy.
- Work with the wider marketing team to plan integrated seasonal and product-specific campaigns.
- Assist in developing and implementing the SEO strategy, including ongoing keyword research and support for SEO and PPC efforts.
- Assist in creating and managing SEO content and outreach activities, including backlink acquisition.
- Help manage PPC campaigns, including optimization of ad copy, keyword targeting, and bid management across Google & Bing.
- Monitor and report on the effectiveness of digital marketing activities using analytics tools.
- Learn to measure ROI and develop KPIs for digital marketing activities.
- Participate in managing social media channels, both organic and paid activities.
- Assist in managing and improving content marketing processes across online channels.
- Collaborate with legal, compliance, and finance teams to ensure secure and beneficial agreements.
- Stay updated with the latest digital marketing technologies and best practices.
- Monitor competitor activity and provide regular updates to the team.
Technical Competencies (Knowledge, Skills & Experience Needed)
- At least 1 year of experience in digital marketing, including SEO/SEM/PPC, Google Analytics, and CRM software.
- Basic knowledge of various digital marketing channels and online marketing tools.
- Familiarity with web design principles and best practices.
- Strong critical thinking and problem-solving skills.
- Team player with good time management skills.
- Excellent interpersonal and communication skills.
- BSc degree in Marketing, Digital Technologies, or a relevant field.
Digital Marketing Executive employer: PayPoint plc
Contact Detail:
PayPoint plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive
✨Tip Number 1
Familiarise yourself with Love2shop's brands and their current digital marketing strategies. Understanding their target audience and recent campaigns will help you tailor your approach during interviews.
✨Tip Number 2
Brush up on your knowledge of SEO, PPC, and Google Analytics. Being able to discuss specific tools and techniques you've used in past roles will demonstrate your expertise and readiness for the position.
✨Tip Number 3
Network with professionals in the digital marketing field, especially those who have experience with Love2shop or similar companies. Engaging with them can provide insights and potentially valuable referrals.
✨Tip Number 4
Stay updated on the latest trends in digital marketing by following industry blogs and attending webinars. Showing that you're proactive about learning can set you apart from other candidates.
We think you need these skills to ace Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in SEO, PPC, and analytics. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of Love2shop's brand. Mention specific campaigns or strategies you've worked on that align with their goals.
Showcase Your Skills: In your application, provide examples of how you've successfully managed digital marketing campaigns, including any metrics that demonstrate your impact, such as increased traffic or improved ROI.
Research Love2shop: Familiarise yourself with Love2shop's current digital marketing efforts and competitors. This knowledge will help you tailor your application and show that you're genuinely interested in the role.
How to prepare for a job interview at PayPoint plc
✨Showcase Your Digital Marketing Knowledge
Make sure to brush up on your understanding of SEO, PPC, and analytics tools. Be prepared to discuss specific strategies you've used in the past and how they contributed to successful campaigns.
✨Demonstrate Team Collaboration Skills
Since this role involves working with a wider marketing team, highlight your experience in collaborative projects. Share examples of how you’ve effectively communicated and worked with others to achieve common goals.
✨Prepare for Technical Questions
Expect questions about digital marketing tools and techniques. Familiarise yourself with Google Analytics, CRM software, and any other relevant platforms. Being able to discuss these confidently will show your technical competence.
✨Stay Updated on Industry Trends
Research the latest trends in digital marketing and be ready to discuss them. Showing that you’re proactive about learning and adapting to new technologies will impress the interviewers at Love2shop.
