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- Tasks: Lead luxury sales in Northern Europe, focusing on business growth and client engagement.
- Company: Accor is a global leader in hospitality, dedicated to personal growth and limitless opportunities.
- Benefits: Enjoy global perks, continuous learning, and a supportive culture that values diversity.
- Why this job: Join a dynamic team, challenge the status quo, and make a real impact in luxury hospitality.
- Qualifications: 5+ years in luxury hospitality sales and a relevant degree are essential.
- Other info: Be part of a culture that celebrates individuality and fosters professional development.
The predicted salary is between 43200 - 72000 £ per year.
We are looking for a dynamic Global Director of Sales, promoting our Luxury and Lifestyle brands in Northern Europe, with a primary focus on the United Kingdom, Ireland, and Scandinavia. Responsible for growing business from existing luxury partners (including consortia and travel advisors) and generating new business to maximize transient revenue, profits and market share within the luxury & lifestyle segment.
- Business development / prospecting in the region.
- Actively engage with luxury travel agencies identifying new opportunities, providing assistance, training, and overall support.
- Develop account strategy and activation roadmap, marketing & sponsorship activities and client presentations.
- Promote the Accor Preferred Partner program as well as the HERA Travel Advisor loyalty program in the region (enrollment, training, engagement initiatives).
- Develop and execute quarterly and annual account reviews and market action plans.
- Provide expertise and support to hotels in developing luxury sales strategy for accounts and region.
- Maintain an up-to-date database for newsletters distribution and communication.
- Actively research new B2B opportunities in driving revenue and brand awareness.
- Lead and participate in relevant tradeshows, conventions, famtrips and industry events.
- Become a brand ambassador and embody Accor's values in every client's or co-workers' interaction.
- Manage and optimize budget approved for the region.
- Engage on Social Media platforms and identify opportunities.
Qualifications:
- 5 + years of experience in luxury hospitality sales.
- Bachelor's degree in business, hospitality or equivalent.
- Expertise in International Luxury Hotel Programs & Luxury Consortias.
- Excellent relations in the hotel/hospitality industry.
- Fluent in English, both written and verbal (knowledge of second language is a plus).
- Deep understanding of account management.
- Knowledge and understanding of sales procedures associated with the hotel industry.
- Strong IT skills (Office 365).
- Understand & promote all selling tools & loyalty programs.
- Understand the fundamentals of implementing AI tools for project management workflows.
- Familiarity with basic AI applications in streamlining work processes.
- Experience with a hospitality CRM.
- Focused, analytical and goals driven individual.
What benefits can Accor offer its employees?
- The ALL Heartists program is the program dedicated to Accor employees. You can enjoy benefits (Gourmet, travel, well-being, sports...) at all our locations around the world, from luxury to budget, and with more than 70 partners.
- Learning & development: Management talent at the heart of our HR Accor strategy. We want you to feel free to dare and free to grow, by opening new doors to continuous learning and skills development.
At Accor, we are committed to diversity. Each individual, each personality, and each experience has its place to grow and make us grow collectively. Everything we do, we do with heart. We are creators of emotions, professionals of the human experience, open to others and the world around us.
Director Global Sales - Luxury & Lifestyle Northern Europe employer: AccorCorpo
Contact Detail:
AccorCorpo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director Global Sales - Luxury & Lifestyle Northern Europe
✨Tip Number 1
Network actively within the luxury hospitality sector. Attend industry events, tradeshows, and conventions to meet potential partners and clients. Building relationships with key players in the market can open doors to new business opportunities.
✨Tip Number 2
Stay updated on the latest trends in luxury travel and hospitality. Understanding what luxury clients are looking for will help you tailor your approach and demonstrate your expertise during interviews or networking conversations.
✨Tip Number 3
Familiarise yourself with Accor's brands and their unique selling points. Being able to articulate how you can promote these brands effectively will show your commitment and understanding of the company's vision.
✨Tip Number 4
Engage with Accor on social media platforms. Follow their pages, participate in discussions, and share relevant content. This not only shows your interest in the company but also helps you stay informed about their initiatives and culture.
We think you need these skills to ace Director Global Sales - Luxury & Lifestyle Northern Europe
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in luxury hospitality sales. Emphasise your achievements in business development and account management, particularly in the Northern European market.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the luxury and lifestyle sector. Mention specific examples of how you've successfully engaged with luxury travel agencies and developed effective sales strategies.
Highlight Relevant Skills: In your application, clearly outline your strong IT skills, familiarity with CRM systems, and understanding of AI tools. These are crucial for the role and will set you apart from other candidates.
Showcase Your Industry Knowledge: Demonstrate your deep understanding of the hotel industry and luxury consortia in your application. Mention any relevant relationships you have within the industry to strengthen your candidacy.
How to prepare for a job interview at AccorCorpo
✨Showcase Your Luxury Sales Experience
Make sure to highlight your previous experience in luxury hospitality sales. Discuss specific achievements and how you successfully grew business with luxury partners, as this role heavily relies on your ability to drive revenue in this segment.
✨Demonstrate Your Knowledge of the Market
Research the luxury and lifestyle market in Northern Europe, particularly in the UK, Ireland, and Scandinavia. Be prepared to discuss current trends, challenges, and opportunities in the region, showcasing your understanding of the competitive landscape.
✨Prepare for Account Strategy Discussions
Since developing account strategies is a key responsibility, come prepared with ideas on how you would approach account management and activation roadmaps. Think about how you can leverage existing relationships and create new opportunities.
✨Embody Accor's Values
Accor places a strong emphasis on its values and culture. During the interview, reflect on how your personal values align with theirs. Share examples of how you've embodied similar values in your previous roles, especially in client interactions.
