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- Tasks: Lead marketing strategy for a dynamic Clinical Research Organisation.
- Company: Join TMC Pharma Services, a fast-growing player in the biopharmaceutical sector.
- Benefits: Enjoy flexible hybrid working and competitive pay in a supportive culture.
- Why this job: Make a real impact in a strategic role while enhancing your marketing skills.
- Qualifications: Bachelor's degree and senior marketing experience in life sciences or healthcare required.
- Other info: This is a short-term contract with potential for long-term growth opportunities.
The predicted salary is between 48000 - 72000 £ per year.
Reporting directly to the Chief Commercial Officer, we are seeking an experienced Interim Head of Marketing Strategy to lead the development and execution of a comprehensive marketing strategy for our Clinical Research Organisation (CRO), Consulting, and Marketing Authorisation Holder (MAH) Services business units. This role will be instrumental in refining our strategy and improving our market positioning, enhancing brand awareness and driving business growth. This role requires a results driven, self-motivated individual with excellent communication skills, a deep understanding of clinical development and the biopharmaceutical industry and the ability to work effectively in a fast-paced, collaborative environment. This is a hybrid role, with 2-3 days per week in our HQ in Hartley Wintney, Hampshire.
Key Responsibilities
- Develop and implement a strategic marketing plan to position the company’s three Business Units (TMC CRO, TMC Consulting and TMC MAH Services), within the pharmaceutical/biotech sector.
- Conduct market analysis to identify opportunities, competitive positioning and industry trends.
- Define clear value propositions and messaging for each of our Business Units tailored to our target pharmaceutical and biotech clients.
- Oversee brand development and ensure consistent messaging across all channels, including digital, content marketing, PR and conferences.
- Work closely with the Commercial Team to align marketing efforts with business development goals.
- Develop and optimise marketing campaigns, including digital, content and thought leadership initiatives.
- Collaborate with internal teams and external agencies to execute marketing activities efficiently.
- Establish key performance indicators (KPIs) and measure the impact of marketing initiatives.
- Provide strategic recommendations for long-term marketing growth beyond the interim period.
What’s Needed:
- Bachelor’s degree in Business, Life Sciences, or a related field.
- Proven experience in a senior marketing role ideally within a CRO or life sciences, healthcare or pharmaceutical company.
- Strong background in marketing strategy development, brand positioning and market analysis.
- Experience in B2B marketing, particularly within highly regulated industries.
- Excellent stakeholder management skills, with the ability to influence at senior levels.
- Hands-on experience in digital marketing, content marketing and lead generation.
- Ability to work in a fast-paced environment and deliver results within a short-term contract.
- Outstanding work ethic and a commitment to meeting timelines without compromising quality.
Company Benefits Include:
- A pivotal role in a fast-growing organisation where you can contribute to its growth trajectory.
- A strategic leadership role with the opportunity to make a significant impact.
- Competitive day rate or fixed-term contract remuneration.
- Flexible, hybrid working arrangements.
- A supportive and inclusive company culture.
Interim Head of Marketing employer: JR United Kingdom
Contact Detail:
JR United Kingdom Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Interim Head of Marketing
✨Tip Number 1
Network with professionals in the biopharmaceutical industry, especially those who have experience in CROs or similar roles. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in marketing strategy.
✨Tip Number 2
Familiarise yourself with TMC Pharma Services Ltd's current marketing strategies and brand positioning. Understanding their unique value propositions will help you tailor your discussions during interviews and demonstrate your proactive approach.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led in the past, particularly in regulated industries. Highlight your ability to measure KPIs and how your strategies have driven business growth.
✨Tip Number 4
Showcase your adaptability and results-driven mindset by sharing experiences where you've thrived in fast-paced environments. This will resonate well with the expectations for this interim role and demonstrate your readiness to hit the ground running.
We think you need these skills to ace Interim Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing strategy, particularly within the biopharmaceutical or healthcare sectors. Use specific examples that demonstrate your ability to develop and implement successful marketing plans.
Craft a Compelling Cover Letter: Write a cover letter that addresses the key responsibilities outlined in the job description. Emphasise your experience in market analysis, brand development, and stakeholder management, and explain how these skills will benefit TMC Pharma Services Ltd.
Showcase Relevant Achievements: In your application, include quantifiable achievements from previous roles that demonstrate your impact on marketing growth and brand positioning. This could be in the form of increased market share, successful campaigns, or improved client engagement.
Highlight Soft Skills: Given the collaborative nature of the role, emphasise your communication skills and ability to work in fast-paced environments. Provide examples of how you've successfully influenced stakeholders and worked with cross-functional teams.
How to prepare for a job interview at JR United Kingdom
✨Understand the Company and Its Services
Before the interview, make sure to research TMC Pharma Services Ltd thoroughly. Understand their business units—CRO, Consulting, and MAH Services—and how they fit into the biopharmaceutical industry. This knowledge will help you tailor your responses and demonstrate your genuine interest in the role.
✨Showcase Your Marketing Strategy Skills
Prepare to discuss specific examples of marketing strategies you've developed in previous roles, especially within the life sciences or healthcare sectors. Highlight your experience with market analysis, brand positioning, and how you've successfully driven business growth through effective marketing campaigns.
✨Demonstrate Stakeholder Management Experience
Given the importance of stakeholder management in this role, be ready to share instances where you've influenced senior-level stakeholders. Discuss your approach to collaboration and how you've aligned marketing efforts with business development goals in past positions.
✨Prepare for Questions on KPIs and Results
Since the role involves establishing KPIs and measuring marketing impact, prepare to discuss how you've previously set and tracked performance indicators. Be ready to provide examples of how your marketing initiatives have led to measurable results, showcasing your results-driven mindset.
