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- Tasks: Lead a team to create innovative marketing strategies that drive viewer engagement and subscriptions.
- Company: Join ITV, a leading broadcaster known for its dynamic content and commitment to audience connection.
- Benefits: Enjoy flexible working with 2 days in the office and a vibrant team culture.
- Why this job: Be at the forefront of marketing in a competitive industry, making a real impact on viewer engagement.
- Qualifications: Proven experience in targeted marketing, strong stakeholder relationship skills, and digital marketing expertise required.
- Other info: This is a 12-month fixed-term contract covering maternity leave.
The predicted salary is between 48000 - 72000 £ per year.
The role is based in White City, London, with an expectation of 2 days in the office. This is a 12-month fixed-term contract (maternity cover).
This role sits in the M&E Marketing team and plays a vital role in leading the team developing lower funnel marketing activity which drives ITV business KPIs across Broadcast and Streaming.
The Head of Conversion Marketing will lead a team responsible for impactful, innovative marketing activity, leveraging our brand, services, and content to drive lower funnel marketing outcomes, ensuring that ITV remains relevant, talked about, and watched by millions every day.
The person in this role will need to work closely with colleagues in our Insight, Media, Creative, Delivery, and Publicity teams, working collaboratively to create impactful, relevant communications that resonate with viewers. A close working relationship with other business areas, including Editorial & Product teams, will also be vital, building marketing's reputation as an engine for growth.
A passion for viewer insight and effectiveness is key in this role, focusing on ensuring marketing investment cuts through in an increasingly competitive market.
Key responsibilities include:
- Working with the Marketing Planning Director to agree on the overall shape of the annual marketing plan and how lower funnel activity fits within that to drive 'conversion' outcomes.
- Developing the 'conversion' plan for the year, identifying an overall approach, key audiences, and specific tactics to drive lower funnel marketing outcomes (such as Monthly Active Users and Subscription Starts).
- Leading the Conversion Marketing team in the successful execution of these plans, ensuring all activity aligns with our overall strategy, built around clear insight and creatively impactful.
- Ensuring the whole team is set up to develop best-in-class activity, including collaboration with colleagues in the Media, Creative, and Delivery teams.
- Working with the Marketing Insight team to ensure the latest audience and market insights are embedded in all marketing briefs.
- Collaborating with the Insights and Media teams (and external partners) to identify and implement the tools and techniques required to deliver targeted, relevant marketing at scale.
- Working closely with the Head of Brand to ensure all marketing activity delivers against our brand positioning and tone of voice.
Skills you'll need (minimum criteria):
- Evidence of ability to develop best-in-class targeted marketing activity that engages audiences, makes ITV feel relevant, and ultimately converts into viewing and subscriptions.
- Evidence of ability to build strong stakeholder relationships and influence effectively, including defending unpopular decisions.
- Understanding of all types of media, with particular experience and specialism in digital and data marketing techniques.
Other things we're looking for (key criteria):
- Strong communication skills with the ability to set a clear plan and mobilise teams to execute against this.
- Leadership skills focused on setting a clear, ambitious vision and then delegating and coaching teams to execute the plan.
- In-depth knowledge of the UK TV marketplace and ITV's position within it, including the latest changes in viewing trends and content discovery.
Head of Conversion Marketing employer: ITV
Contact Detail:
ITV Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Conversion Marketing
✨Tip Number 1
Familiarise yourself with ITV's current marketing strategies and recent campaigns. Understanding their approach will help you demonstrate how your experience aligns with their goals during discussions.
✨Tip Number 2
Network with professionals in the media and marketing industry, especially those who have worked at ITV or similar companies. This can provide you with insider insights and potentially valuable connections.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully led teams in developing targeted marketing activities. Highlight your ability to drive conversion outcomes and how you’ve used data to inform your strategies.
✨Tip Number 4
Stay updated on the latest trends in the UK TV marketplace, particularly regarding viewer behaviour and content discovery. Being knowledgeable about these trends will show your passion for the industry and your readiness for the role.
We think you need these skills to ace Head of Conversion Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in conversion marketing, particularly in the TV or media sector. Emphasise your leadership skills and any successful campaigns you've led that align with ITV's goals.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for viewer insight and effectiveness. Discuss how your previous experiences have prepared you to lead a team in developing impactful marketing strategies that drive conversions.
Showcase Stakeholder Management Skills: In your application, provide examples of how you've built strong relationships with stakeholders and influenced decisions. This is crucial for the role, so highlight specific instances where your communication skills made a difference.
Demonstrate Industry Knowledge: Include insights about the UK TV marketplace and recent trends in viewing habits. Show that you understand ITV's position within the industry and how you can contribute to its growth through innovative marketing strategies.
How to prepare for a job interview at ITV
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous experience in developing targeted marketing activities. Highlight specific campaigns you've led that successfully engaged audiences and converted them into viewers or subscribers.
✨Demonstrate Leadership Skills
Since this role involves leading a team, be ready to share examples of how you've set ambitious visions and mobilised teams to achieve goals. Discuss your approach to coaching and delegating tasks effectively.
✨Understand ITV's Position
Familiarise yourself with the UK TV marketplace and ITV's current standing within it. Be prepared to discuss recent trends in viewing habits and content discovery, and how they might impact your marketing strategies.
✨Build Strong Stakeholder Relationships
Prepare to talk about your experience in building relationships with stakeholders. Share examples of how you've influenced decisions and navigated challenges, especially when faced with unpopular choices.
