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- Tasks: Manage and optimise digital campaigns on programmatic platforms for clients.
- Company: Join a dynamic communications group focused on innovative digital strategies.
- Benefits: Enjoy flexible work options, professional development opportunities, and a vibrant team culture.
- Why this job: Be at the forefront of digital marketing, collaborating with diverse teams and making impactful decisions.
- Qualifications: Ideal for recent grads or interns with a passion for digital marketing and strong analytical skills.
- Other info: Experience with Google DV360 is a plus; bring your creativity and problem-solving skills!
The predicted salary is between 28800 - 48000 £ per year.
The Programmatic Associate is responsible for managing campaigns on programmatic platforms for clients, which includes strategy, setup, implementation, and monitoring across the various DSPs (Demand Side Platforms) used. This role is fundamental within the digital strategy of a communications group and works closely with teams from other media channels.
TASKS AND RESPONSIBILITIES
- Collaborate with account teams to manage campaigns across various DSPs, including trafficking creative assets, tags, naming conventions, and other elements necessary for campaign implementation.
- Set up campaigns in DSPs based on the established strategy and monitor their delivery.
- Troubleshoot configuration issues and campaign malfunctions.
- Upload campaigns and perform quality control doing data quality assurance via Q&A checks.
- Monitor campaign pacing and ensure they meet the predefined objectives.
- Generate reports in collaboration with media vendors to perform reconciliations for billing purposes.
- Analyze campaign data and propose optimization suggestions.
- Review and execute campaign optimizations.
- Work with media vendors to analyze purchasing opportunity proposals and campaign optimizations.
- Prepare campaign result reports, data analysis, and identify potential adjustments to optimize KPIs.
QUALIFICATIONS
- 0 to 1 year of experience.
- Bachelor's degree, preferably in marketing, advertising, finance, or analytics, will be valued.
- Prior internships or work experience in a professional environment are preferred.
- Knowledge of managing Programmatic DSPs, primarily Google DV360.
- Understanding of basic Digital Marketing concepts.
- Strong analytical thinking, comfortable with data and mathematical skills.
- Solution-oriented with strong critical thinking skills.
- Strong communication skills, both verbal and written.
- Works well in a team and in a fast-paced environment.
- Consistently delivers accurate and timely work products.
- Attention to detail in execution, doing data quality assurance via Q&A checks, accuracy orientation.
- Organizational skills and project management capabilities.
- Good knowledge of the Microsoft Office suite, especially Excel and PowerPoint.
- Ability to resolve and troubleshoot problems.
- High level of integrity and self-motivation.
Associate, Programmatic employer: Dentsu Aegis Network Ltd.
Contact Detail:
Dentsu Aegis Network Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate, Programmatic
✨Tip Number 1
Familiarise yourself with the key programmatic platforms, especially Google DV360. Understanding how to navigate and utilise these tools will give you a significant edge during interviews and practical assessments.
✨Tip Number 2
Brush up on your analytical skills by practising data analysis and reporting. Being able to demonstrate your ability to interpret campaign data and suggest optimisations will show that you're ready for the role.
✨Tip Number 3
Network with professionals in the digital marketing field, particularly those who work with programmatic advertising. Engaging in conversations can provide insights into the industry and may even lead to referrals.
✨Tip Number 4
Prepare to discuss your problem-solving skills. Think of examples where you've successfully resolved issues or optimised processes, as this is crucial for troubleshooting campaign malfunctions in the role.
We think you need these skills to ace Associate, Programmatic
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience, especially any internships or projects related to programmatic advertising or digital marketing. Emphasise your analytical skills and familiarity with DSPs like Google DV360.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention specific experiences that demonstrate your problem-solving abilities and teamwork skills, as these are crucial for the Associate, Programmatic position.
Showcase Analytical Skills: Since the role requires strong analytical thinking, include examples in your application that showcase your ability to work with data. Discuss any relevant coursework or projects where you analysed data and made recommendations based on your findings.
Proofread Your Application: Before submitting, carefully proofread your application materials. Ensure there are no spelling or grammatical errors, as attention to detail is essential for this role. A polished application reflects your professionalism and commitment.
How to prepare for a job interview at Dentsu Aegis Network Ltd.
✨Know Your DSPs
Familiarise yourself with the Demand Side Platforms mentioned in the job description, especially Google DV360. Be prepared to discuss your understanding of how these platforms work and any relevant experience you have, even if it's from internships or academic projects.
✨Showcase Your Analytical Skills
Since the role requires strong analytical thinking, come prepared with examples of how you've used data to make decisions or optimise processes in past experiences. Highlight any specific tools or methods you used for data analysis.
✨Demonstrate Team Collaboration
This position involves working closely with account teams and media vendors. Be ready to share examples of how you've successfully collaborated in a team setting, particularly in fast-paced environments. Emphasise your communication skills and how they contributed to successful outcomes.
✨Prepare for Problem-Solving Questions
Expect questions that assess your problem-solving abilities, especially regarding troubleshooting campaign issues. Think of scenarios where you identified a problem, the steps you took to resolve it, and the results of your actions. This will showcase your solution-oriented mindset.
