e.l.f. Beauty

About e.l.f. Beauty

e.l.f. Beauty is a leading cosmetics brand known for its commitment to providing high-quality beauty products at affordable prices. Founded in 2004, the company has rapidly grown to become a favourite among beauty enthusiasts worldwide. With a mission to make beauty accessible to everyone, e.l.f. offers a wide range of products including makeup, skincare, and tools that cater to diverse skin tones and types.

The brand prides itself on its innovative approach to beauty, constantly launching new products that reflect the latest trends and consumer needs. e.l.f. Beauty is dedicated to sustainability and ethical practices, ensuring that all products are cruelty-free and many are vegan-friendly. The company actively engages with its community through social media, encouraging feedback and collaboration to enhance its offerings.

e.l.f. Beauty operates with a strong vision of empowering individuals to express themselves through beauty without breaking the bank. The brand’s tagline, “Eyes, Lips, Face,” encapsulates its comprehensive product range designed to enhance natural beauty. With a focus on inclusivity, e.l.f. aims to celebrate diversity and promote self-confidence among its customers.

Headquartered in the UK, e.l.f. Beauty continues to expand its global presence, reaching customers in various countries. The company’s dedication to quality, affordability, and innovation has solidified its position as a trusted name in the beauty industry.

• Founded: 2004
• Headquarters: UK
• Core Values: Quality, Affordability, Inclusivity, Sustainability