Fragrance Specialist

The Counter Lead is responsible for supporting their Brand in driving sales turnover and market share through consistently remaining consumer focused. They are accountable for achieving this by:

• Reflecting a credible and professional Brand image to all internal and external consumers at all times.
• Maximising sales through selling, providing excellent service and retail standards.
• Contributing to efficiencies through adhering to store/Brand/Company Procedures and guidelines.
• Understanding daily/weekly targets.
• Ensuring personal awareness of all additional sales avenues i.e. eventing, Omni and digital channels.
• Keeping up to date with competitor activities and missed opportunities.
• Effectively using social media, leveraging opportunities to drive the business, protect and enhance the Brand image.
• Delivering the Brand Strategy, ensuring the delivery of an effective local plan.
• Planning and implementing local marketing & events initiatives, aligned to Retailer activity.
• Delivering excellence in execution of service by ensuring measures are in place to continually and visibly improve service levels, creating a zero consumer complaints mindset and a surprise and delight culture.
• Being an Ambassador for the Brand – lead the way to ensure Brand values are represented and brought to life.
• Ensuring all refunds and complaints are managed in line with Company guidelines and to a mutually satisfactory conclusion, informing/consulting with the Area Manager where appropriate.
• Using digital tools to ensure knowledge is kept up to date.
• Delivering a consumer recruitment and retention strategy to grow a loyal consumer base.
• Developing up to date knowledge of product in order to ensure we deliver an industry-leading experience and the product meets the consumer's needs.

Operations

• Planning to ensure the delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing).
• Reviewing retail standards on a daily basis ensuring they are maintained to the required standard.
• Ensuring deliveries, stock movements and associated administration are completed within agreed Company timeframes.
• Ensuring that all auditable processes and administration are actioned to Company guidelines and take corrective action in highlighted areas of risk.
• Ensuring all information requests are fulfilled accurately, within deadlines set.
• Minimising stock loss by ensuring all Company Security Policies and Procedures are implemented correctly and followed.
• Creating and maintaining a safe working environment for consumers ensuring that Company and Retailer Policies and Procedures are adhered to.
• Ensuring that all health & safety responsibilities and all areas of operational activity achieve a minimum overall grading of 'Acceptable' during audits.

Commerciality

• Managing daily replenishment, taking appropriate action where necessary.
• Maximising sales performance by utilising all commercial reports before making commercial decisions.
• Planning and delivering the visual merchandising layout, ensuring it is completed to guidelines and within agreed timescales.
• Identifying stock package issues, and taking corrective action, informing the Area Manager when out of direct control.
• Effectively managing all promotions and discounts ensuring they are actioned in line with Company guidelines.
• Identifying trends and making suggestions to enhance product performance.

Qualifications

• Experience in a fast-paced retail and/or consumer facing environment.
• Ability to drive self-development.
• Commercial understanding and awareness of industry.
• Effective communication, organisation and prioritisation skills.