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For Companies At a Glance
- Tasks: Lead strategies to engage and retain our customer database through creative campaigns.
- Company: Join Houseful, home to trusted brands like Zoopla and Alto, driving progress in the property market.
- Benefits: Enjoy flexible working, 25 days leave, wellness perks, and a generous pension scheme.
- Why this job: Be part of a dynamic team making impactful decisions in the B2B SaaS space.
- Qualifications: Experience in customer retention campaigns, strong analytical skills, and creativity are essential.
- Other info: Hybrid work model with 2 days in our London Bridge office.
The predicted salary is between 36000 - 60000 £ per year.
Hybrid Working Pattern - 2 days per week in our London Bridge office. Houseful is home to trusted brands Zoopla, Alto, Hometrack, Yourkeys, Mojo and Prime location. Together we’re creating the connections that power better property decisions, by unlocking the combined strength of software, data and insight. We make moves with head and heart to achieve our big ambitions, and to drive progress in the property market. There’s never been a better time to join us.
Our software solutions connect businesses and consumers, powering more than half of all UK housing transactions each year. We deliver a one-stop shop for estate agents and home builders to drive efficiencies, speed up the transaction while reducing risk, improve end-customer experiences, stay ahead of regulatory changes and unlock new areas for business growth. Our open APIs integrate with other platforms across lending, conveyancing and prop-tech providers, enabling us to power end-to-end property transactions and unlock a wide range of benefits for the wider industry and their customers.
Role Summary
The Marketing Manager, Audience Retention role, will be pivotal in developing and executing strategies to nurture and retain our valuable customer database. This role is dedicated to reducing churn by delivering meaningful, engaging content and solutions that bolster our customers' loyalty and perception of our brands. Working closely with the product and sales teams, this role aims to ensure that our customer satisfaction metrics, such as Renewal Rate and Net Promoter Score (NPS), remain high.
Key Responsibilities
- Design and implement targeted nurture and retention campaigns to actively engage our estate agent database.
- Collaborate with product and sales teams to identify customer pain points and develop content strategies that offer practical solutions and insights.
- Monitor and analyse campaign performance, using data to drive decisions and improve future engagement strategies.
- Ensure that all retention efforts align with our brand voice and contribute positively to customer perception and loyalty.
- Manage communication channels effectively to maintain a consistent and engaging dialogue with our audience.
- Stay ahead of industry trends and competitor activities to adapt strategies that keep our brand top-of-mind and minimise churn.
Essential Skills
- Proven experience managing customer retention and engagement campaigns, preferably in a B2B software or property market context.
- Strong analytical skills to evaluate campaign effectiveness and adapt strategies accordingly.
- Excellent collaboration and communication skills, with the ability to work closely with cross-functional teams to align on customer engagement strategies.
- Creative problem-solving abilities to address customer challenges and improve retention.
- Deep understanding of customer journey mapping and experience in creating targeted content that addresses various stages of the customer lifecycle.
Preferred Qualifications
- Experience in the property industry or B2B software market is highly beneficial.
- Proficiency in CRM and marketing automation tools to execute and monitor campaigns.
- Background in data analysis and reporting tools to measure campaign success and inform future strategies.
Benefits
- Everyday Flex - greater flexibility over where and when you work
- 25 days annual leave + extra days for years of service
- Day off for volunteering & Digital detox day
- Festive Closure - Business closed for a period between Christmas and New Year
- Cycle to work and electric car schemes
- Free Calm App membership
- Enhanced Parental leave
- Fertility Treatment Financial Support
- Group Income Protection and private medical insurance
- Gym on-site in London
- 7.5% pension contribution by the company
- Discretionary annual bonus up to 10% of base salary
- Talent referral bonus up to £5K
Product Marketing Manager, Audience Retention - Alto B2B SaaS employer: Houseful
Contact Detail:
Houseful Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager, Audience Retention - Alto B2B SaaS
✨Tip Number 1
Familiarise yourself with the property market and B2B SaaS trends. Understanding the nuances of these industries will help you speak confidently about how your skills can contribute to our audience retention strategies.
✨Tip Number 2
Network with professionals in the property and software sectors. Attend industry events or webinars to connect with potential colleagues and gain insights into current challenges and opportunities, which can inform your approach to the role.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in past roles. Be ready to discuss specific campaigns where your insights led to improved customer engagement or retention.
✨Tip Number 4
Research our brands and their unique value propositions. Tailor your discussions around how you can enhance customer loyalty and satisfaction specifically for our audience, demonstrating your understanding of our mission and goals.
We think you need these skills to ace Product Marketing Manager, Audience Retention - Alto B2B SaaS
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and essential skills required for the Product Marketing Manager, Audience Retention position. Tailor your application to highlight how your experience aligns with these requirements.
Craft a Compelling CV: Ensure your CV showcases relevant experience in managing customer retention and engagement campaigns, particularly in B2B software or the property market. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Tailored Cover Letter: In your cover letter, express your passion for the property industry and your understanding of customer journey mapping. Highlight specific examples of how you've successfully implemented retention strategies in the past.
Showcase Analytical Skills: Emphasise your strong analytical skills in both your CV and cover letter. Provide examples of how you've used data to evaluate campaign effectiveness and adapt strategies, as this is crucial for the role.
How to prepare for a job interview at Houseful
✨Understand the Company and Its Brands
Before your interview, take some time to research Houseful and its brands like Zoopla and Alto. Understanding their mission and how they connect software, data, and insights in the property market will help you align your answers with their goals.
✨Showcase Your Analytical Skills
Since the role requires strong analytical skills to evaluate campaign effectiveness, be prepared to discuss specific examples of how you've used data to drive decisions in past roles. Highlight any tools or methodologies you've employed to measure success.
✨Demonstrate Collaboration Experience
This position involves working closely with product and sales teams. Be ready to share experiences where you've successfully collaborated across departments to achieve a common goal, particularly in customer engagement strategies.
✨Prepare for Creative Problem-Solving Questions
Expect questions that assess your creative problem-solving abilities. Think of scenarios where you've addressed customer challenges effectively, especially in retention campaigns, and be ready to explain your thought process.
