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- Tasks: Help create and optimise marketing campaigns to attract new accountants to Sage.
- Company: Join Sage, a leader in tech for small businesses, recognised as a top workplace.
- Benefits: Enjoy hybrid work options, a supportive culture, and opportunities for personal growth.
- Why this job: Be part of a dynamic team driving innovation and making a real impact in the industry.
- Qualifications: Experience in marketing with a focus on data-driven strategies and campaign execution.
- Other info: Work from our vibrant Newcastle or Manchester office three days a week.
The predicted salary is between 28800 - 43200 £ per year.
Driving success through accountants is a key priority for Sage’s small strategy in the UKI. This role supports the planning, execution, and optimisation of an integrated New Customer Acquisition (NCA) marketing plan for accountants, directly contributing to growth targets and revenue objectives. The focus is on developing and delivering multi-channel campaigns that attract new accountancy practices to Sage while increasing engagement and brand perception. This includes managing key product funnels—Sage for Accountants, GoProposal, AutoEntry, and Futrli—and bringing them together into a cohesive go-to-market (GTM) plan, covering events, webinars, content, social media, paid media, and partnerships. Success in this role requires a data-driven approach, with a strong emphasis on measuring, analysing, and refining campaign performance. Collaboration with UKIA digital and campaign teams is essential to execute high-impact marketing initiatives that drive consideration and growth through accountants.
Location: 3 days per week out of our Newcastle or Manchester office
Key Responsibilities- Campaign Execution & Performance: Assist in delivering targeted digital and field marketing campaigns, ensuring they align with business objectives and contribute to key metrics such as MQLs, trials, SQOs, ARR, and ROI.
- Strategy & Planning: Support the NCA marketing strategy, working closely with internal teams to develop and refine plans that drive demand and customer engagement.
- Performance Analysis & Reporting: Track and analyse campaign success using CPL, CPA, ROI, and LTV:CAC metrics, providing actionable recommendations to improve results.
- Data-Driven Optimisation: Use analytics and insights to refine campaign strategy, creative execution, and channel performance, ensuring continuous improvement in acquisition costs and effectiveness.
- Lead Nurture & Sales Alignment: Support the development of customer journeys from awareness to conversion, optimising nurture programs and ensuring alignment with sales teams.
- Collaboration & Stakeholder Management: Work with cross-functional teams, including digital and campaign hubs, to implement and optimise marketing plans.
- Budget Management: Assist in tracking and managing the marketing budget to maximise ROI.
- Proven ownership of developing marketing plans with measurable outcomes.
- Experience in driving engagement & ARR through personalised, targeting and optimised in-product journeys leveraging martech functionality.
- Proven ownership of end-to-end campaign planning and execution including a content-led, customer-first approach (ideally in a large organisation), with the ability to switch and prioritise between tactical and strategic initiatives.
- Demonstrate ability to take a set of core messages and transform them into a form suitable for target audiences.
- Demonstrate commerciality and ability to deliver on budget, KPIs, revenue and ROI – including proven lead generation.
- Proven ability to build collaborative relationships across multiple teams to deliver activity, in a GTM setting.
- Proficiency in English language, verbal and written.
- Background in influencing and presentation skills.
Working at Sage means you’re supporting millions of small and medium-sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions. Our colleagues are the best of the best. It’s why we were awarded 2024 Best Places to Work by Glassdoor. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential. We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working.
Associate Performance Marketing Manager employer: Sage City
Contact Detail:
Sage City Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Performance Marketing Manager
✨Tip Number 1
Familiarise yourself with Sage's products, especially those mentioned in the job description like Sage for Accountants and AutoEntry. Understanding these tools will help you speak confidently about how you can contribute to their marketing strategies.
✨Tip Number 2
Network with current or former employees of Sage on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 3
Prepare to discuss specific metrics and results from your past marketing campaigns. Be ready to explain how you used data to drive decisions and improve performance, as this role heavily emphasises a data-driven approach.
✨Tip Number 4
Showcase your collaborative skills by preparing examples of how you've worked with cross-functional teams in the past. This will demonstrate your ability to thrive in a team-oriented environment, which is crucial for this position.
We think you need these skills to ace Associate Performance Marketing Manager
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and skills required for the Associate Performance Marketing Manager position. Tailor your application to highlight how your experience aligns with their needs.
Craft a Compelling CV: Ensure your CV showcases relevant experience in performance marketing, campaign execution, and data analysis. Use quantifiable achievements to demonstrate your impact in previous roles, particularly in driving engagement and revenue.
Write a Targeted Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight specific experiences that relate to the responsibilities mentioned, such as developing marketing plans or collaborating with cross-functional teams.
Showcase Your Analytical Skills: Since the role requires a data-driven approach, include examples of how you've used analytics to measure and optimise campaign performance. Mention specific metrics you've worked with, like CPL, CPA, or ROI, to demonstrate your expertise.
How to prepare for a job interview at Sage City
✨Understand the Role
Make sure you thoroughly understand the responsibilities of the Associate Performance Marketing Manager. Familiarise yourself with key metrics like MQLs, trials, and ROI, as these will likely come up during your interview.
✨Showcase Your Data Skills
Since this role requires a data-driven approach, be prepared to discuss your experience with performance analysis and reporting. Bring examples of how you've used data to optimise campaigns in the past.
✨Demonstrate Collaboration Experience
Highlight your ability to work with cross-functional teams. Share specific examples of how you've collaborated with digital and campaign teams to achieve marketing goals, as teamwork is essential for this position.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Think about how you would handle challenges related to campaign execution or budget management, and be ready to articulate your thought process.
