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- Tasks: Lead SEO strategies to boost traffic and enhance user experience across attractions.
- Company: Join Merlin Entertainments, where we create unforgettable experiences at attractions worldwide.
- Benefits: Enjoy a fun work environment, competitive pay, and opportunities for professional growth.
- Why this job: Be part of a creative team driving magic and innovation in the entertainment industry.
- Qualifications: Proven SEO experience, strong analytical skills, and familiarity with SEO tools required.
- Other info: Flexible location within the UK & Europe, close to our attractions or offices.
The predicted salary is between 43200 - 72000 £ per year.
A job with Merlin isn’t like a job anywhere else. With attractions around the world, from rollercoasters to wax figures, we don’t trade in suits, handshakes or briefcases. We trade in fun, in smiles, shrieks and spine-tingles, in memories, in magic. But there are no tricks behind our magic. Instead, there are people like you. Passionate, dedicated people who are committed to making sure our worldwide attractions and guests’ experiences are the best they can be.
We are looking for an experienced and results-driven Senior SEO Manager UK & EU to join our Digital Marketing team. The SEO Manager will be responsible for leading and executing SEO strategies that drive organic traffic, increase visibility, and improve the user experience across Merlin Entertainments' portfolio of attractions in the UK & EU. This is a key role that will require collaboration with multiple teams, strong analytical skills, and the ability to stay ahead of industry trends and search engine algorithm changes. This role is flexible on location in the UK & Europe, provided you are a commutable distance to one of our attractions or offices.
Main Responsibilities
- SEO Strategy Execution: Support Global Head of SEO to develop and implement strategies driving visibility, traffic, and conversions for Merlin’s UK & EU attractions. Conduct keyword research and optimize on-page/off-page SEO to align with business and brand goals.
- SEO Audits & Optimization: Audit technical SEO of websites; feed key requirements into the roadmap to optimize site structure, speed, crawlability, and mobile optimization. Execute scalable link-building strategy to improve domain authority and search engine rankings.
- Performance Monitoring & Reporting: Regularly monitor SEO performance through tools like Google Analytics and Search Console. Provide SEO performance reports with actionable insights and recommendations for improvement. Implement A/B testing for SEO elements to enhance rankings and user experience.
- Collaboration: Align SEO strategies with marketing, content, PPC, social, and digital teams. Work with external agencies to drive SEO initiatives and ensure adherence to best practices.
- Innovation: Stay updated on SEO trends, algorithm updates, and best practices to improve rankings. Conduct competitor analysis to identify opportunities and trends.
- Leadership: Lead and develop a high-performing SEO team, fostering creativity, collaboration, and excellence. Ensure continuous professional development for team members and contribute to the broader business goals.
Qualifications & Experience
- SEO experience with a proven track record in driving organic search improvements.
- Proficient in SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and similar platforms.
- Strong technical SEO knowledge and hands-on experience with on-page and off-page SEO.
- Expertise in content strategy, link-building, and mobile SEO.
- Data-driven approach with excellent communication skills.
- Ability to collaborate effectively in a fast-paced, global environment.
- Experience in the travel, leisure, or entertainment industry is a plus.
Benefits
We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects – ideal if you’re already fantastic and can quickly become even better (our magic can help here). If you have any questions or if you require any assistance, because of a disability or medical condition, please contact us by email and one of the team will get back to you as soon as possible.
Pay Range Competitive
Senior SEO Manager UK & EU employer: Merlin Entertainments Group
Contact Detail:
Merlin Entertainments Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior SEO Manager UK & EU
✨Tip Number 1
Familiarise yourself with Merlin Entertainments' portfolio of attractions. Understanding their unique offerings and target audience will help you tailor your discussions during interviews, showcasing how your SEO strategies can enhance their visibility and user experience.
✨Tip Number 2
Stay updated on the latest SEO trends and algorithm changes, particularly those relevant to the travel and entertainment sectors. This knowledge will not only demonstrate your expertise but also show your commitment to driving organic traffic for Merlin's attractions.
✨Tip Number 3
Prepare to discuss specific SEO tools and techniques you've successfully implemented in previous roles. Highlighting your hands-on experience with platforms like Google Analytics and SEMrush will reinforce your capability to lead SEO initiatives effectively.
✨Tip Number 4
Network with professionals in the SEO and digital marketing fields, especially those with experience in the leisure and entertainment industries. Building connections can provide valuable insights and potentially lead to referrals that may strengthen your application.
We think you need these skills to ace Senior SEO Manager UK & EU
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your SEO experience and achievements. Focus on specific metrics that demonstrate your success in driving organic search improvements, such as increased traffic or improved rankings.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company. Mention how your skills align with the responsibilities outlined in the job description, particularly your experience with SEO tools and strategies.
Showcase Your Analytical Skills: Provide examples of how you've used data to inform your SEO strategies. Mention specific tools like Google Analytics or SEMrush that you have experience with, and how you've leveraged them to improve performance.
Highlight Collaboration Experience: Since the role requires collaboration with various teams, include examples of past experiences where you successfully worked with marketing, content, or digital teams to achieve common goals.
How to prepare for a job interview at Merlin Entertainments Group
✨Showcase Your SEO Expertise
Be prepared to discuss your previous SEO projects in detail. Highlight specific strategies you implemented, the tools you used, and the measurable results you achieved. This will demonstrate your hands-on experience and understanding of SEO best practices.
✨Understand Merlin's Brand
Research Merlin Entertainments and its attractions before the interview. Familiarise yourself with their unique brand voice and values. This knowledge will help you tailor your responses and show how your SEO strategies can align with their goals.
✨Prepare for Technical Questions
Expect questions about technical SEO aspects such as site structure, mobile optimisation, and link-building strategies. Brush up on these topics and be ready to explain how you would approach audits and optimisations for their websites.
✨Demonstrate Collaboration Skills
Since the role involves working with various teams, be ready to share examples of how you've successfully collaborated in the past. Discuss how you can align SEO strategies with marketing, content, and digital teams to drive overall success.
