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For Companies At a Glance
- Tasks: Join our Optimisation team to enhance our website and app through A/B testing and data analysis.
- Company: giffgaff is a certified B Corp, focused on flexible mobile solutions and positive social impact.
- Benefits: Enjoy hybrid working options, competitive salary, and vibrant office culture with monthly themed events.
- Why this job: Be part of a collaborative environment that values creativity and innovation in improving user experiences.
- Qualifications: Advanced knowledge of CRO, SQL, and A/B testing tools like Google Optimize or Dynamic Yield required.
- Other info: We celebrate diversity and inclusivity, fostering a supportive culture for all team members.
The predicted salary is between 36000 - 60000 £ per year.
The Optimisation team at giffgaff owns the CRO (conversion rate optimisation) process from end-to-end. We sit together with the Business Intelligence team, giving the Optimisation team access to the highest quality data. Our main stakeholders are the product teams. We collaborate closely with them to find the best ideas to improve our website and app, and then run experiments to see whether the improvements made any difference. This role will have end-to-end input into A/B tests. By collaborating with product teams, you will be helping them come up with new ideas for our website and app on how to improve experiences. You will then work with the product team to help them A/B test these ideas to ensure they deliver value and improve member experience. You will also be helping key stakeholders in the business understand traffic and journeys on our site using web analytics.
Key Responsibilities
- Help product teams produce new data led hypotheses on how we can improve our website and app.
- Collaborate with product teams to build A/B tests to trial these new ideas and their roadmap items using Dynamic Yield.
- Analyse A/B testing results through Google Analytics, Snowflake and Eppo.
- Collate and gather data on member behaviour and usage of the site and app to present to the senior members of staff.
- Using Google Tag Manager to add, remove and edit tags to ensure we’re measuring everything we need to.
- Mentor and train other members of the team to add to their cross-skill capabilities.
The Must Haves
- Advanced knowledge of Conversion Rate Optimisation and associated Analytics.
- Proficient with SQL to analyse tests & transform data into easy to understand key takeaways.
- Strong experience of an A/B testing tool is required such as Google Optimize or Dynamic Yield.
- Good working knowledge of HTML, CSS, GTM to help create the best A/B tests.
The Other Stuff We Are Looking For
- Ability to analyse and break down data into easy-to-understand stories to convey to key stakeholders such as Product & Marketing.
- Foundational knowledge of UX/UI/ Design and App/ Web development.
- An eye for good design - understand what makes a good web or app experience.
What’s In It For You
At giffgaff we want to challenge the old way of doing things. People, and the way they work, define our culture and we encourage everyone to bring their whole selves to the gaff. That’s why we believe in creating an equitable, fairer, more inclusive business that champions different ideas and perspectives. In return for your outstanding efforts, you’ll be rewarded with a competitive salary and excellent benefits. We believe that hard work should be supported and recognised.
Next Steps
If we feel like a place where you can belong, we’d love to learn more about you as a person and your experience to date. Once you’ve submitted an application the next steps of the process, if successful, are likely to include a chat with our recruiter and 2 zoom interviews with the team. Please note: Applications will be reviewed, and interviews conducted throughout the duration of this advert, therefore we may bring the closing date forward. We encourage all interested applicants to apply as soon as possible.
Optimisation Specialist employer: Avature
Contact Detail:
Avature Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Optimisation Specialist
✨Tip Number 1
Familiarise yourself with the tools mentioned in the job description, especially Dynamic Yield and Google Analytics. Having hands-on experience or even a project to showcase your skills with these tools can set you apart during discussions.
✨Tip Number 2
Brush up on your SQL skills, as data analysis is crucial for this role. Consider working on sample datasets to practice transforming complex data into clear insights that you can easily communicate to stakeholders.
✨Tip Number 3
Understand the principles of A/B testing thoroughly. Prepare to discuss past experiences where you've successfully implemented A/B tests, including the hypotheses you formed and the outcomes you achieved.
✨Tip Number 4
Showcase your collaborative skills by preparing examples of how you've worked with cross-functional teams in the past. Highlight any experiences where you’ve contributed to improving user experiences through teamwork.
We think you need these skills to ace Optimisation Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your advanced knowledge of Conversion Rate Optimisation and analytics. Include specific examples of A/B tests you've conducted and the tools you've used, such as Google Optimize or Dynamic Yield.
Craft a Compelling Cover Letter: In your cover letter, express your passion for improving user experiences on websites and apps. Mention how your skills in SQL and web analytics can contribute to giffgaff's goals and how you align with their values as a certified B Corp.
Showcase Relevant Experience: When detailing your work experience, focus on roles where you've collaborated with product teams or analysed data to drive decisions. Highlight any mentoring or training you've provided to others, as this is a key responsibility in the role.
Prepare for Interviews: If selected for an interview, be ready to discuss your approach to A/B testing and how you analyse results. Prepare to share stories that demonstrate your ability to convey complex data insights to stakeholders in an understandable way.
How to prepare for a job interview at Avature
✨Showcase Your Analytical Skills
As an Optimisation Specialist, you'll need to demonstrate your ability to analyse data effectively. Be prepared to discuss your experience with tools like Google Analytics and SQL, and share examples of how you've transformed complex data into actionable insights.
✨Familiarise Yourself with A/B Testing Tools
Since the role involves A/B testing, make sure you have a solid understanding of tools like Dynamic Yield or Google Optimize. Discuss any past experiences where you've successfully implemented A/B tests and the outcomes they produced.
✨Understand the Importance of Collaboration
Collaboration is key in this role, so be ready to talk about how you've worked with product teams in the past. Highlight your ability to communicate ideas clearly and how you can contribute to brainstorming sessions for new website and app improvements.
✨Demonstrate Your UX/UI Knowledge
Having a foundational knowledge of UX/UI design will set you apart. Be prepared to discuss what makes a good web or app experience and how you can apply this understanding to improve user journeys on giffgaff's platforms.
