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For Companies At a Glance
- Tasks: Design and execute marketing strategies to enhance customer engagement and satisfaction.
- Company: ICIS helps companies make sustainable decisions with market transparency and data-driven insights.
- Benefits: Enjoy a hybrid work model, diverse culture, and opportunities for personal growth.
- Why this job: Join a dynamic team focused on innovation and making a real impact in customer experiences.
- Qualifications: Experience in customer marketing, analytics tools, and a degree in Marketing or related field required.
- Other info: We value diversity and inclusivity, welcoming applicants from all backgrounds.
The predicted salary is between 28800 - 43200 £ per year.
About the Business
At ICIS, our mission is to optimize the world's resources. We help companies make strategic, sustainable decisions by bringing transparency to markets across the world. We create a comprehensive view of commodities markets, providing companies with the data and intelligence to successfully navigate across global value chains every day. Our customers benefit from instant access to price assessments, reports and forecasts, a dedicated news channel and supply and demand data.
About our Team
Our marketing team is a strategic engine for driving business growth and transformation. We align closely with sales, customer-facing teams, strategy, and product/UX to ensure seamless collaboration and impactful outcomes. Focused on delivering measurable results, we lead initiatives that accelerate marketing innovation and enable the organisation to adapt to changing market dynamics. With a clear commitment to business excellence, our work drives strategic change, strengthens customer engagement, and positions the company for sustained success.
About the Role
As our Customer Marketing Manager, you will take a customer-first approach to design and execute marketing strategies that enhance the overall customer journey, drive engagement, and foster growth. This role focuses on improving customer satisfaction, retention, and lifetime value by creating seamless, personalized experiences across multiple channels, leveraging data-driven insights, and identifying opportunities for cross-sell and upsell. You will work closely with Sales, Customer Success, Product and Strategy teams to align marketing initiatives with business goals and customer preferences.
Responsibilities
- Multi-Channel Engagement: Develop and execute integrated marketing strategies to engage customers across various channels, including social media, in-product messaging, events, and personalized web experiences, with an eye to reducing reliance on email.
- Customer Journey Mapping: Create detailed customer journey maps to understand key touchpoints, pain points, and engagement opportunities across all communication channels. Enhance onboarding experiences across all relevant channels to ensure customers quickly realize the value of our products and stay engaged.
- Cross-Sell and Upsell Campaigns: Identify and execute targeted, multi-channel campaigns that highlight relevant product features and drive additional revenue from existing customers.
- Content Marketing: Oversee the creation of content tailored to specific channels, such as video, podcasts, webinars, and events. Utilize customer personas to deliver content that reflects customer business drivers and success.
- Collaboration with Internal Teams: Work closely with Sales, Customer Success, and Product teams to align multi-channel marketing initiatives with customer needs and organizational goals.
- Technology and Tools: Utilize CRM, Marketing Automation, and a wide range of analytics tools to monitor and report on customer engagement and impact on growth.
- Data Driven Decisions and Performance Metrics: Define and monitor KPIs such as retention rates, Net Promoter Scores (NPS), customer lifetime value (CLV), and engagement metrics across all channels.
- Market Trends and Innovation: Stay updated on industry trends, emerging technology, and best practices to ensure a dynamic and effective customer engagement strategy.
Requirements
- Proven experience in customer growth, lifecycle marketing, or customer experience roles, with a focus on multi-channel engagement and retention.
- Experience in using analytics tools to understand channel impact and specific commercial outcomes including Cross-Sell, Upsell, retention, and customer lifetime value.
- Demonstrable experience in channel and creative innovation, utilizing the latest customer behavioral and analytics tools to understand cross-channel engagement and impact on growth.
- Exceptional communication and collaboration skills to influence internal teams and engage customers effectively.
- Knowledge of key metrics such as CLV, NPS, engagement rates, and campaign ROI.
- Familiarity with digital marketing, social media platforms, and in-product engagement tools.
- Bachelor's degree in Marketing, Business, Communication, or a related field. A master's degree or equivalent experience is a plus.
At LexisNexis Risk Solutions, having diverse employees with different perspectives is key to creating innovative new products for our global customers. We have 30 diversity employee networks globally and prioritize inclusive leadership and equitable processes as part of our culture. Our aim is for every employee to be the best version of themselves. We would actively welcome applications from candidates of diverse backgrounds and underrepresented groups. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form.
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Customer Marketing Manager, ICIS (Hybrid) employer: RELX
Contact Detail:
RELX Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing Manager, ICIS (Hybrid)
✨Tip Number 1
Familiarise yourself with the latest trends in customer marketing and lifecycle strategies. Understanding how to leverage data-driven insights for multi-channel engagement will set you apart, especially since this role focuses on enhancing customer journeys.
✨Tip Number 2
Network with professionals in the industry, particularly those who have experience in customer marketing roles. Engaging with them can provide valuable insights into the expectations and challenges of the position, which can help you tailor your approach.
✨Tip Number 3
Showcase your ability to collaborate across teams by discussing any past experiences where you worked closely with sales, product, or customer success teams. Highlighting these experiences can demonstrate your readiness to align marketing initiatives with business goals.
✨Tip Number 4
Stay updated on the latest analytics tools and technologies used in customer marketing. Being knowledgeable about CRM systems and marketing automation platforms will not only enhance your skill set but also show your commitment to driving measurable results.
We think you need these skills to ace Customer Marketing Manager, ICIS (Hybrid)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in customer growth, lifecycle marketing, and multi-channel engagement. Use specific examples that demonstrate your ability to drive customer satisfaction and retention.
Craft a Compelling Cover Letter: In your cover letter, emphasise your understanding of the customer journey and how you can enhance it. Mention your experience with data-driven marketing strategies and your ability to collaborate with internal teams to achieve business goals.
Showcase Relevant Skills: Highlight your proficiency with analytics tools and CRM systems in your application. Discuss how you've used these tools to monitor customer engagement and drive growth, as this is crucial for the role.
Research ICIS: Familiarise yourself with ICIS's mission and values. Understanding their approach to optimising resources and enhancing customer experiences will help you align your application with their goals.
How to prepare for a job interview at RELX
✨Understand the Customer Journey
Familiarise yourself with customer journey mapping. Be prepared to discuss how you would identify key touchpoints and pain points in the customer experience, as this role heavily focuses on enhancing customer satisfaction and retention.
✨Showcase Multi-Channel Engagement Strategies
Prepare examples of integrated marketing strategies you've executed across various channels. Highlight your experience in reducing reliance on email and engaging customers through innovative methods like social media and in-product messaging.
✨Demonstrate Data-Driven Decision Making
Be ready to discuss how you've used analytics tools to monitor customer engagement and drive growth. Mention specific KPIs you've tracked, such as Net Promoter Scores (NPS) and customer lifetime value (CLV), to showcase your analytical skills.
✨Emphasise Collaboration Skills
This role requires close collaboration with various teams. Prepare to share experiences where you've successfully worked with sales, customer success, or product teams to align marketing initiatives with business goals and customer needs.
