Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead innovative marketing campaigns for iconic London attractions.
- Company: Join a dynamic team at Merlin Entertainments, known for unforgettable experiences.
- Benefits: Enjoy a competitive salary, 25 days holiday, and exclusive discounts.
- Why this job: Shape the marketing direction of world-renowned attractions and inspire creativity.
- Qualifications: Experience in marketing management, ideally in entertainment or tourism.
- Other info: 12-month fixed-term role with opportunities for growth and development.
The predicted salary is between 43200 - 72000 £ per year.
Are you a strategic marketing leader with a passion for entertainment and tourism? Ready to take on three of London’s most iconic attractions? We’re on the lookout for a talented Senior Marketing Manager to join our team on a 12-month fixed-term basis, supporting The lastminute.com London Eye, SEA LIFE London Aquarium and Shrek’s Adventure! London. This is an exciting opportunity to play a pivotal role in shaping the marketing direction of these world-renowned attractions, ensuring we continue to deliver unforgettable experiences to millions of guests each year.
Reporting to the Marketing Director – London, you’ll be responsible for developing and executing data-driven, innovative marketing campaigns that boost brand relevance, drive footfall and revenue, and enhance guest satisfaction. As part of the Marketing Business Partner team, you’ll work closely with the operational teams at each attraction, as well as our global and regional marketing specialists in areas such as E-commerce, Digital Marketing, Content, Brand, Corporate Affairs and more. You’ll be the crucial link between local business needs and our global marketing function.
Key Responsibilities- Develop and lead integrated, insight-led marketing campaigns aligned to business goals
- Partner with Operations to bring marketing strategies to life across all three attractions
- Work collaboratively with global brand teams to ensure consistency across marketing activities
- Leverage consumer insights and analytics to drive commercial performance and campaign effectiveness
- Collaborate across functions including Revenue Management, Trade Sales and Digital to maximise impact
- Manage marketing budgets and report on performance and ROI
- Contribute to regional marketing strategy, ensuring global campaigns are tailored for the UK market
- Inspire and lead any direct reports, fostering creativity and collaboration
- Experience in marketing management roles, ideally in entertainment, tourism, hospitality or retail
- Strong track record of delivering successful integrated marketing campaigns
- Experience working cross-functionally and managing multiple stakeholder relationships
- A customer-first mindset with strong commercial acumen
- Proven experience managing marketing budgets and delivering measurable ROI
- Excellent communication, leadership and analytical skills
- A positive, proactive attitude and passion for creating exceptional guest experiences
- Experience managing a small team
We’re growing fast and alongside a fun and friendly environment, we offer a fabulous package and amazing prospects – ideal if you’re already fantastic and want to become even better (our magic can help here). Benefits include Pension, Life Assurance, discretionary company bonus, 25 days’ holiday and, of course, a Merlin Magic Pass which gives you and your friends and family free admission to all of our attractions worldwide, as well as 25% discount in our retail shops and restaurants and 40% discount on LEGO.
If you have any questions or if you require any assistance, because of a disability or medical condition, please contact us by email and one of the team will get back to you as soon as possible.
Pay Range: Competitive
Senior Marketing Manager - London Eye, SEA LIFE London & Shrek\'s Adventure employer: Merlin Entertainments Group
Contact Detail:
Merlin Entertainments Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager - London Eye, SEA LIFE London & Shrek\'s Adventure
✨Tip Number 1
Familiarise yourself with the three attractions: the London Eye, SEA LIFE London, and Shrek's Adventure. Understanding their unique offerings and target audiences will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Network with professionals in the entertainment and tourism sectors. Attend industry events or connect with current employees on LinkedIn to gain insights into the company culture and expectations for the Senior Marketing Manager role.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've led in the past. Highlight your experience with data-driven strategies and how they resulted in increased footfall or revenue, as this aligns closely with the job requirements.
✨Tip Number 4
Showcase your leadership skills by preparing examples of how you've inspired and managed teams. The role involves leading direct reports, so demonstrating your ability to foster creativity and collaboration will be key.
We think you need these skills to ace Senior Marketing Manager - London Eye, SEA LIFE London & Shrek\'s Adventure
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing management, particularly in entertainment or tourism. Use specific examples of successful campaigns you've led to demonstrate your capabilities.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the attractions and your strategic vision for their marketing. Mention how your skills align with the key responsibilities outlined in the job description.
Highlight Cross-Functional Experience: Emphasise any experience you have working across different teams or departments. This role requires collaboration with various stakeholders, so showcasing your ability to manage relationships is crucial.
Showcase Analytical Skills: Include examples of how you've used consumer insights and analytics to drive marketing performance. This will demonstrate your data-driven approach, which is essential for this position.
How to prepare for a job interview at Merlin Entertainments Group
✨Showcase Your Strategic Thinking
As a Senior Marketing Manager, you'll need to demonstrate your ability to develop and execute data-driven marketing campaigns. Prepare examples of past campaigns you've led, focusing on how you aligned them with business goals and the results achieved.
✨Understand the Attractions
Familiarise yourself with The lastminute.com London Eye, SEA LIFE London, and Shrek’s Adventure! London. Research their unique selling points and recent marketing initiatives. This will help you discuss how you can enhance their brand relevance and guest experiences.
✨Highlight Cross-Functional Collaboration
This role requires working closely with various teams. Be ready to share experiences where you've successfully collaborated across functions, managed stakeholder relationships, and brought marketing strategies to life in a team environment.
✨Demonstrate Your Customer-First Mindset
Emphasise your customer-first approach by discussing how you've used consumer insights and analytics to drive campaign effectiveness. Share specific examples of how your marketing efforts have enhanced guest satisfaction and commercial performance.
