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- Tasks: Create engaging content and manage social media for Chotto Matte's luxury dining experience.
- Company: Join Chotto Matte, a vibrant brand blending Peruvian and Japanese cuisine with a modern twist.
- Benefits: Enjoy competitive pay, health insurance, and 50% off meals at all Chotto Matte locations.
- Why this job: Be part of a creative team shaping brand storytelling in a fast-growing restaurant group.
- Qualifications: 2-3 years in content creation or digital marketing, with strong writing and social media skills.
- Other info: Opportunity for career growth and training in a dynamic hospitality environment.
The predicted salary is between 28000 - 32000 £ per year.
As Regional Marketing & Content Executive, you will be the creative force behind Chotto Matte’s brand communications. You’ll develop and execute a content strategy that amplifies our brand voice, engages audiences, and drives customer loyalty. From social media campaigns to email newsletters, blog posts to content scripts, you’ll ensure Chotto Matte remains a leader in the world of luxury dining. Overseeing the Chotto Matte Soho, Chotto Bar & Lounge and Claude’s social accounts, while also overseeing the Middle East.
Chotto Matte is on a mission to provide the very best of Peruvian and Japanese cuisine to a modern audience in a vibrant and contemporary environment. We are passionate about people and uncompromising on quality. Chotto Matte prides itself on service and a unique dining experience that continues to delight our customers. Chotto Matte’s global appeal continues to grow, with extensive expansion plans in the works.
Key Responsibilities:
- Content Creation, Copywriting & Strategy
- Collaborate with the Regional Marketing Manager to develop and implement a cohesive content strategy aligned with brand objectives and marketing goals.
- Produce high-quality, engaging, and on-brand content for digital and offline platforms, including social media (IG, FB, TikTok, LinkedIn), websites, newsletters and marketing campaigns.
- Craft compelling narratives that showcase the essence of Nikkei cuisine, our dining experience, events & activations and the Chotto Matte ‘lifestyle’.
- Write clear, compelling copy for email newsletters, blog posts, website updates, and broader marketing campaigns.
- Utilise iPhone to capture high-quality, real-time content, including trending videos, food & beverage imagery, and the vibrant atmosphere of our restaurants and events.
- Oversee social media channels, ensuring a consistent tone of voice, regular posting, and active community engagement.
- Develop and execute strategies to increase social media following, engagement, and reach across Instagram, TikTok, Facebook, and LinkedIn.
- Engage with followers responding to comments, messages, and mentions to build authentic relationships.
- Monitor brand sentiment and proactively address customer inquiries to enhance the guest experience.
- Develop and execute paid social media advertising campaigns to drive awareness, engagement, and conversions.
- Continuously optimise ad performance, ensuring campaigns align with business objectives.
- Monitor ad performance analytics, adjust targeting, and refine messaging for continuous improvement.
- Track and analyse content performance across all platforms, identifying trends and insights to improve engagement and conversions.
- Use data-driven insights to optimise content strategy, ensuring alignment with marketing KPIs.
- Generate monthly performance reports to measure success against marketing KPIs and provide actionable recommendations for continuous improvement.
- Work closely with in-house designers, photographers, and videographers to produce high-quality visuals and multimedia content.
- Ensure all content aligns with Chotto Matte’s visual identity, tone of voice, and brand positioning.
Qualifications:
- 2-3 years of experience in content creation, digital marketing, or a similar role, ideally within the hospitality, lifestyle, or luxury sectors.
- Proven track record of driving social media growth and increasing follower engagement.
- Exceptional writing and editing skills with a strong understanding of brand storytelling.
- Proficiency in social media platforms, trends, and tools (e.g., Instagram, TikTok, Facebook, Hootsuite and Canva).
- Ability to capture and edit high-quality iPhone content, including photos and videos, with a strong eye for detail and creativity.
- Experience managing online communities and building customer engagement strategies.
- Familiarity with content management systems (CMS) and email marketing platforms.
- Creative mindset with the ability to think outside the box and bring fresh ideas to the table.
- Strong project management skills and ability to work in a fast-paced environment.
- Passion for food, culture, and luxury hospitality is a plus.
Our team benefits:
- Competitive salary.
- A fast-track career progression and training.
- Comprehensive Bupa Health Insurance upon successful completion of probationary period.
- 50% off across all Chotto Matte restaurants when you dine with us.
- Staff recognition and incentives.
Marketing and Content Executive employer: Chotto Matte
Contact Detail:
Chotto Matte Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and Content Executive
✨Tip Number 1
Familiarise yourself with Chotto Matte's brand voice and values. Understanding their unique blend of Peruvian and Japanese cuisine will help you tailor your conversations and demonstrate your passion for their mission during any interviews or networking opportunities.
✨Tip Number 2
Engage with Chotto Matte on social media. Comment on their posts, share your thoughts about their content, and showcase your knowledge of luxury dining. This not only shows your enthusiasm but also helps you get noticed by the team.
✨Tip Number 3
Prepare a portfolio that highlights your previous work in content creation and digital marketing. Include examples of successful campaigns you've managed, particularly those that drove engagement and growth on social media platforms relevant to Chotto Matte.
✨Tip Number 4
Network within the hospitality and luxury sectors. Attend industry events or join online forums where you can connect with professionals who may have insights into Chotto Matte or similar companies. Building these relationships can provide valuable referrals or advice.
We think you need these skills to ace Marketing and Content Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content creation and digital marketing. Emphasise any previous roles in the hospitality or luxury sectors, and showcase your achievements in driving social media growth.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for food and culture, as well as your understanding of Chotto Matte's brand. Discuss how your skills align with their needs, particularly in content strategy and community engagement.
Showcase Your Creativity: Include examples of your previous work, such as links to social media campaigns, blog posts, or newsletters you've created. This will demonstrate your ability to produce high-quality, engaging content that resonates with audiences.
Highlight Analytical Skills: Mention your experience with tracking and analysing content performance. Provide examples of how you've used data-driven insights to optimise content strategies and improve engagement in past roles.
How to prepare for a job interview at Chotto Matte
✨Showcase Your Creativity
As a Marketing and Content Executive, creativity is key. Prepare examples of past campaigns or content you've created that demonstrate your ability to think outside the box. Be ready to discuss how you can bring fresh ideas to Chotto Matte's brand communications.
✨Know the Brand Inside Out
Familiarise yourself with Chotto Matte’s unique blend of Peruvian and Japanese cuisine. Understand their brand voice and values, and be prepared to discuss how you can enhance their storytelling through engaging content that resonates with their audience.
✨Demonstrate Social Media Savvy
Since managing social media is a big part of the role, come equipped with insights on current trends and successful strategies. Discuss how you would increase engagement and follower growth across platforms like Instagram, TikTok, and Facebook.
✨Prepare for Analytics Discussions
Be ready to talk about how you track and analyse content performance. Share your experience with data-driven decision-making and how you've used analytics to optimise content strategies in previous roles.
