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For Companies At a Glance
- Tasks: Lead and grow key retail partnerships for a top sportswear brand.
- Company: Join a leading global sportswear brand known for innovation and style.
- Benefits: Enjoy competitive pay, flexible working options, and exciting corporate perks.
- Why this job: Be part of a dynamic team driving brand growth and making an impact in retail.
- Qualifications: 6–10+ years in key account management, ideally in retail or consumer products.
- Other info: Passion for sport and culture is essential; thrive in a fast-paced environment.
The predicted salary is between 43200 - 72000 £ per year.
Our client, a leading global sportswear brand, is seeking a Senior Key Account Manager – UK to lead, manage, and grow strategic partnerships across the British retail landscape. This includes key accounts such as Sports Direct, ASOS, Schuh, JD Sports, Office, and other relevant retail and ecommerce partners. This is a critical commercial leadership role—responsible for driving revenue growth, deepening retail relationships, and elevating the brand experience across both omnichannel and digital-first environments.
Account Leadership & Commercial Growth
- Own and manage the strategic direction, commercial performance, and daily operations of top UK accounts including Sports Direct, ASOS, Schuh, JD Sports, and Office.
- Drive revenue, profitability, and market share across accounts, managing the full P&L and delivering on short- and long-term targets.
- Build and execute joint business plans (JBPs) tailored to each account’s positioning, channel focus, and consumer audience.
Planning, Execution & Go-to-Market
- Lead seasonal go-to-market planning, aligning with brand, merchandising, and product teams to deliver compelling assortments and brand activations.
- Oversee sell-in and sell-out strategies, ensuring alignment with demand planning and supply chain to meet commercial and operational goals.
- Monitor key account performance, market trends, and competitor activity to inform strategy and adapt in real time.
Retail & Digital Activation
- Champion brand presentation and premium execution across both physical retail and e-commerce platforms.
- Collaborate closely with marketing and digital teams to support account-specific activations, product launches, and brand campaigns.
- Ensure that consumer touchpoints across all accounts reflect the brand’s vision, values, and commercial ambition.
Internal Stakeholder Management
- Act as the internal voice of the customer, representing the needs and opportunities of each account within the organization.
- Partner cross-functionally with supply chain, finance, marketing, and global sales teams to ensure account strategies are aligned and executed seamlessly.
- Ensure compliance with trade terms, internal policies, and partner expectations.
Qualifications
- 6–10+ years of experience in key account management or commercial roles, ideally within sporting goods, fashion, lifestyle, or consumer products.
- Direct experience managing major UK retail accounts, particularly omnichannel and digital-first partners such as Sports Direct, ASOS, JD, Schuh, or Office.
- Demonstrated track record of delivering commercial growth, strategic planning, and effective cross-functional execution.
- Strong knowledge of the UK retail landscape, consumer behaviour, and digital commerce.
- Excellent negotiation, planning, and analytical skills with a data-informed approach to decision making.
- Passion for sport, fashion, culture, and community.
- Ambitious, self-motivated, and excited to grow within a globally recognized brand.
Senior Key Account Manager (m/f/d) employer: Provallar Executive Search
Contact Detail:
Provallar Executive Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Key Account Manager (m/f/d)
✨Tip Number 1
Network with professionals in the sportswear and retail industry. Attend industry events, webinars, or trade shows where you can meet key players and learn about the latest trends. Building relationships can often lead to job opportunities that aren't advertised.
✨Tip Number 2
Research the specific key accounts mentioned in the job description, such as Sports Direct and ASOS. Understand their business models, recent news, and how they position themselves in the market. This knowledge will help you demonstrate your expertise during interviews.
✨Tip Number 3
Prepare to discuss your previous experience with P&L management and strategic planning. Be ready to share specific examples of how you've driven revenue growth and managed key accounts effectively, as this is crucial for the role.
✨Tip Number 4
Familiarise yourself with the latest digital marketing strategies and e-commerce trends. Since the role involves collaboration with digital teams, showcasing your understanding of online retail dynamics can set you apart from other candidates.
We think you need these skills to ace Senior Key Account Manager (m/f/d)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in key account management, particularly with major UK retail accounts. Use specific examples that demonstrate your success in driving revenue growth and managing P&L.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the sportswear industry and your understanding of the UK retail landscape. Mention specific brands you have worked with and how your skills align with the role's requirements.
Highlight Relevant Achievements: In your application, focus on quantifiable achievements from your previous roles. For instance, mention any successful joint business plans you executed or significant revenue growth you achieved with key accounts.
Showcase Cross-Functional Collaboration: Emphasise your experience working with various teams such as marketing, finance, and supply chain. Provide examples of how you have successfully aligned strategies across departments to meet commercial goals.
How to prepare for a job interview at Provallar Executive Search
✨Know Your Accounts
Before the interview, research the key accounts you'll be managing, such as Sports Direct and ASOS. Understand their business models, recent performance, and how they align with the brand's vision. This will show your potential employer that you're proactive and knowledgeable about the market.
✨Demonstrate Commercial Acumen
Be prepared to discuss your experience with P&L management and how you've driven revenue growth in previous roles. Use specific examples to illustrate your success in managing key accounts and achieving commercial targets, as this is crucial for the Senior Key Account Manager position.
✨Showcase Your Strategic Planning Skills
Highlight your ability to create and execute joint business plans tailored to different accounts. Discuss how you’ve aligned seasonal go-to-market strategies with brand and merchandising teams, as this will demonstrate your capability to lead and manage complex projects effectively.
✨Emphasise Cross-Functional Collaboration
Talk about your experience working with various internal teams, such as marketing, finance, and supply chain. Provide examples of how you've successfully partnered with these departments to ensure seamless execution of account strategies, which is essential for this role.
