Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead customer marketing strategies and manage a team of Brand Managers.
- Company: Join a dynamic FMCG business in Birmingham with a vibrant marketing team.
- Benefits: Enjoy a competitive salary, enhanced pension, gym membership, and private medical cover.
- Why this job: Be part of a fast-paced environment that values creativity and innovation in marketing.
- Qualifications: Bachelor’s degree in marketing or related field; experience in customer marketing required.
- Other info: Hybrid role with 2 days in the office; immediate interviews available.
The predicted salary is between 45000 - 50000 £ per year.
Hybrid role – 2 days office-based
Salary £45,000 - £50,000
Benefits – Enhanced Pension, Incentive Plan, Life Cover, Subsidised Gym Membership, Private Medical and staff discounts.
We have an exciting opportunity for a Customer Marketing Manager to join a dynamic business within the FMCG industry based in Birmingham and become a valuable part of the Marketing team.
As Customer Marketing Manager, day-to-day, your role will entail:
- Creating and Implementing successful multi-channel customer marketing strategies throughout the UK and aligning them to the business objectives.
- Identifying shopper insights, market trends, and competitive dynamics to inform customer marketing strategies and optimise brand campaign effectiveness instore.
- Utilising available insight and data to further enhance brand strategy.
- Leading and motivating a team of Brand Managers, who are located in-market.
- Staying up to date with the latest trends in the industry and aligning the marketing plan accordingly.
- Reporting monthly on marketing performance across the region.
To be considered for the role of a Customer Marketing Manager, you will need to demonstrate the following skills and experience:
- A Bachelor’s degree in marketing, communications or similar.
- Proven experience in customer marketing, shopper marketing, or retail sales.
- Previous experience of developing and executing marketing strategies for FMCG brands.
- Excellent verbal and written communication skills both with internal and external partners.
- Ability & willingness to travel internationally.
If successful, you can expect a salary of £45,000 to £50,000, depending on the experience you can offer, along with 25 days of holiday plus bank holidays, pension and access to training and development programs to help you progress your career.
They are keen to get interviews underway ASAP – so please send us your CV to be in the mix or get in touch.
Marketing Manager - Customer, Shopper, Instore employer: Henley Executive Ltd
Contact Detail:
Henley Executive Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager - Customer, Shopper, Instore
✨Tip Number 1
Familiarise yourself with the latest trends in FMCG marketing. This will not only help you in interviews but also show your passion for the industry and your proactive approach to staying informed.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those in customer and shopper marketing roles. Attend industry events or webinars to make connections that could lead to valuable insights or referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing strategies you've implemented in the past. Highlight how these strategies were aligned with business objectives and the impact they had on brand performance.
✨Tip Number 4
Be ready to demonstrate your leadership skills, especially in motivating teams. Think of instances where you've led a project or team, and be prepared to share how you achieved results through collaboration.
We think you need these skills to ace Marketing Manager - Customer, Shopper, Instore
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in customer marketing, shopper marketing, or retail sales. Use specific examples that demonstrate your ability to create and implement successful marketing strategies.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the FMCG industry and outlines how your skills align with the job requirements. Mention your experience in leading teams and your understanding of market trends.
Include Your Location: As specified in the job description, include your current address or location in your CV or application. If you are considering relocating, make sure to mention your current location and your willingness to move.
Showcase Communication Skills: Since excellent verbal and written communication skills are essential for this role, ensure that your application is well-written and free of errors. Consider including examples of how you've effectively communicated with internal and external partners in past roles.
How to prepare for a job interview at Henley Executive Ltd
✨Know Your Market
Familiarise yourself with the FMCG industry, particularly the latest trends and shopper insights. This will help you demonstrate your understanding of the market dynamics during the interview.
✨Showcase Your Experience
Prepare specific examples from your previous roles that highlight your experience in customer marketing and executing successful strategies. Be ready to discuss how these experiences can benefit the company.
✨Communicate Effectively
Since excellent verbal and written communication skills are crucial for this role, practice articulating your thoughts clearly. Consider preparing a brief pitch about your background and how it aligns with the job requirements.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's marketing strategies and team dynamics. This shows your genuine interest in the role and helps you assess if the company is the right fit for you.
