Senior Web Analyst

For over 25 years, Abcam has been providing tools the scientific community needs to enable faster breakthroughs in critical areas like cancer, neurological disorders, infectious diseases, and metabolic disorders. We believe that to continue making progress, we need to work together, each bringing our own unique perspectives to make an impact on the world. This community needs people like you: dedicated, agile and above all audacious so we can truly drive science forward. The Senior Web Analyst is responsible for providing a deep understanding of web analytics, marketing performance, and business strategy. The ideal candidate will play a pivotal role in driving insights, optimising digital campaigns, and informing strategic decisions through data analysis. This position reports to the Director, Performance Marketing and will be either on-site in Cambridge, UK or remote, UK. At Abcam, our vision is to be the most influential life sciences company for researchers worldwide. In this role, you will have the opportunity to: Data Analysis and Insights: Analyse web traffic, digital campaign performance, and user behaviour using tools like Google Analytics, Adobe Analytics, and other platforms to provide actionable insights. Marketing Performance Optimisation: Collaborate with marketing teams to optimise ROI by assessing campaign performance and identifying growth opportunities across channels like SEO, SEM, email, and social media. Lead A/B testing initiatives to evaluate marketing strategies. Dashboard Development: Design and maintain dashboards and reporting tools to track KPIs, campaign metrics, and website performance for stakeholders. Cross-functional Collaboration: Work with marketing, product, and development teams to align analytics strategies with broader business goals and ensure data integrity across all platforms. Stakeholder Engagement : Effectively communicate SEO strategy, performance insights, and project progress to senior stakeholders, ensuring alignment with broader business goals and gaining buy-in for key initiatives. The essential requirements of the job include: 5+ years of experience in Web/Marketing analytics with a proven track record of driving growth in traffic and ROI, preferably in a fast-growing large catalogue. Analytical Expertise: Strong proficiency in web analytics tools (e.g., Google Analytics (GA4), Adobe Analytics) and data visualization tools (e.g., Tableau, Power BI). Marketing Knowledge: In-depth understanding of digital marketing channels, including PPC, SEO, social media, email campaigns, and conversion rate optimization. Technical Proficiency: Familiarity with tag management systems (e.g., Google Tag Manager), SQL, and Python or R for advanced data analysis is highly preferred. Problem-solving and Communication: Exceptional ability to interpret complex data, present insights clearly to non-technical stakeholders, and recommend data-driven solutions. #LI-Remote Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. For more information, visit www.danaher.com . At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes. #J-18808-Ljbffr