Associate Analytics Director

Company description

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.

Our Commitment
At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and helps drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.

We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.

Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.

Overview

This is a new client for Zenith International as the result of a recent competitive pitch win. It is a ‘Power of One’ client, comprising the best talent and product offering from agencies across the Publicis Groupe, including creative, production, strategy, technology and media planning and buying. The win represents a significant commercial opportunity for the agency and will provide a platform for talent to learn, grow and progress their careers.

The client is a leader in the international travel and hospitality industry with a significant footprint globally, most notably within Europe and North Africa, offering premium, mid-range and economy solutions for guests. They invest in all digital media across brand and performance and have clear and specific KPIs the agency will be measured against. In order to deliver these KPIs, we need the best talent to drive strategic innovation and operational excellence consistently.

This role will sit within the global team.

Responsibilities

Delivering advanced analysis

• Perform exploratory analysis with business and media performance data to inform future planning
• Work with stakeholders in OneAccor and the client to understand analysis needs and priorities.
• Work closely with media and strategy teams to identify opportunities to improve media performance through insight and analysis
• Deliver performance analysis throughout a campaign life cycle, reporting cross-channel and cross-media, lead insights delivery internally and externally
• Build and maintain a comprehensive catalogue of data from a variety of sources, both internal to Zenith and from Accor
• Working with the team, undertake sophisticated analysis to provide clear data driven solutions and recommendations to business problems
• Use your knowledge of statistical methods and analytical approaches to guide the team to appropriate solutions that are fast but robust
• Communicate results of complex analyses to stakeholders
• Plan, manage and carry out analysis to support campaign strategy & planning
• Produce analytical reports for presentations and be part of presenting results to clients in meetings
• Directly liaise with key stakeholders to proactively overcome blockers and keep projects moving forward including organising and leading meetings

Delivering campaign reporting and insights

• Building data visualizations to connect with stakeholders less savvy in data analysis
• Actively developing yourself as an analyst and keeping current with industry developments
• Collaborate with data automation team to maintain a reporting infrastructure that allows tailored delivery of campaign insights to stakeholders
• Contribute to the roadmap for the reporting infrastructure, including opportunities for new tools
• Deliver dashboards and reports as required to the campaign teams in the agency and client
• Provide analysis and reporting support to the Media Activation team to ensure Accor campaigns are optimized

Team

• Mentor and develop senior executive to produce work that meets and beats client expectations.
• Manage the workload of the team to ensure requests are delivered to time and budget
• Develop new and innovative approaches to analytics
• Manage projects undertaken by the team and ensure they’re delivered on time and are always excellent
• Work closely with the Analytics Business Director and Managing Partner to support development of team and delivery of excellence.

Qualifications

• A true passion for making a difference internally and for our client’s business
• Experience in paid digital reporting within a media agency or client-side; experience in managing a team
• Proficient in advanced ETL techniques and adept at handling and processing large volumes of data efficiently
• Proven ability in campaign and marketing analysis, identifying optimization opportunities, and deriving strategic insights
• Skilled in integrating diverse data sources to create compelling, data-driven narratives
• Strong understanding of the digital landscape and proficient in presenting analysis results to varied audiences
• Empathetic and client-oriented, with excellent communication skills to represent Marketing Analytics to Accor
• Strong project management skills, capable of handling multiple projects simultaneously with a structured approach
• Advanced Excel skills (string functions, array formulas, PowerQuery, PowerPivot), understanding of data visualization principles, and familiarity with web analytics tools (Adobe Analytics, GA4)
• Collaborative and constructive team player, delivering accurate results swiftly and on time

Additional information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS – Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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