Head of Global Marketing, Strategy & Planning

Head of Global Marketing, Strategy & Planning

At Arup we are dedicated to sustainable development and to do socially useful work that has meaning. Our purpose, shared values and collaborative approach has set us apart for over 75 years, guiding how we shape a better world. We solve the world\’s most complex problems and deliver what seems impossible. We explore challenges with curiosity and creativity – using technology, imagination and rigour to deliver remarkable outcomes.

The Opportunity

The Head of Marketing, Strategy & Planning leads the creation and implementation of Arup’s global marketing strategy and plan. This includes the delivery of global marketing strategies that enhance Arup’s brand and support business objectives, aligning marketing efforts with Arup’s global strategy and business priorities defined in Arup’s integrated business plan.

Responsibilities:

1. Lead the development of Arup marketing strategy in collaboration with Business and Markets Leadership, Marketing Communications & Business Development (MCBD) Global and Region Leadership, aligning objectives with Arup strategy and integrated business plan priorities.
2. Commission the creation and execution of global integrated marketing campaigns (including global brand campaigns), collaborating with region MCBD teams to tailor campaigns to local markets.
3. Oversee the creation and implementation of talent and alumni related marketing and communications related external campaigns, including early careers recruitment, market-specific talent acquisition and alumni focused campaigns to ensure alignment with brand strategy.
4. Develop and manage global marketing budget, including allocation of resources and spend to optimize ROI.
5. Develop Arup’s brand strategy, including defining and maintaining Arup’s brand positioning and messaging, visual and verbal guidelines and establishing brand performance metrics.
6. Oversee the management of brand guidelines, processes, systems and templates that support maintaining brand integrity, ensuring consistency (verbal and visual) across all touchpoints and regions.
7. Oversee global creative services, supporting and enabling a robust creative services network.
8. Oversee the development and implementation of a digital marketing and social media strategy, ensuring alignment to marketing strategy, brand strategy and annual marketing plan.
9. Oversee management of digital marketing and social media platforms and channels.
10. Oversee the development of research capabilities to support brand, market, client, and competitor research.
11. Oversee provision of high quality and valued research services to Business and Markets and MCBD.
12. Oversee the management of an overarching marketing campaigns calendar / schedule for significant global and regional marketing campaign activity.
13. Oversee delivery of services within the role’s remit, driving operation excellence, including standardization of processes and use of technology to enhance productivity.
14. Oversee vendor and agency management related to service remit.
15. Oversee development and delivery of firm-wide marketing knowledge management systems required for marketing and strategic planning with a focus on user experience, efficiency, and effectiveness.
16. Build, mentor, and lead a high-performing marketing team.
17. Performance management and career development. Provide ongoing training and development opportunities to team members.

Experience:

1. Significant, proven experience in a senior strategic marketing and communications role within a global business and proven track record in marketing strategy and marketing planning, brand management, digital marketing and/or marketing communications.
2. Demonstrated experience in leading a large team in an international business and in applying business partnering models across a range of marketing and communications specialisms.
3. Demonstrated experience in building, managing and reporting on marketing budgets.
4. Experience in leading change, innovation and operational excellence within MCBD functions.

Knowledge:

1. Undergraduate or further degree in marketing and/or postgraduate professional qualification in marketing.
2. Knowledge of current trends and developments in marketing, particularly in strategy, brand and application of digital tools and techniques.
3. Membership of a relevant professional body.

What we offer you

At Arup, we care about each member’s success, so we can grow together. Guided by our values, we provide an attractive total reward package that recognises the contribution of each of our members to our shared success. As well as competitive, fair and equitable pay, we offer a career in which all of our members can belong, grow and thrive – through benefits that support health and wellbeing, a wide range of learning opportunities and many possibilities to have an impact through the work they do.

We are owned in trust on behalf of our members, giving us the freedom, with personal responsibility, to set our own direction and choose work that aligns with our purpose and adds to Arup’s legacy. Our members collaborate on ambitious projects to deliver remarkable outcomes for our clients and communities. Profit Share is a key part of our reward, enabling members to share in the results of our collective efforts.

We also provide Private medical insurance, Life assurance, Accident insurance and Income protection cover. In addition, you’ll have access to flexible benefits to help you look after all aspects of your wellbeing and give you the freedom and flexibility to find the best solutions for you, your family, and your individual needs.

Different People, Shared Values

Arup is an equal opportunity employer that actively promotes and nurtures a diverse and inclusive workforce. We welcome applications from individuals of all backgrounds, regardless of age (within legal limits), gender identity or expression, marital status, disability, neurotype or mental health, race or ethnicity, faith or belief, sexual orientation, socioeconomic background, and whether you’re pregnant or on family leave. We are an open environment that embraces diverse experiences, perspectives, and ideas – this drives our excellence.

Guided by our values and alignment with the UN Sustainable Development Goals, we create and contribute to equitable spaces and systems, while cultivating a sense of belonging for all. Our internal employee networks support our inclusive culture: from race, ethnicity and cross-cultural working to gender equity and LGBTQ+ and disability inclusion – we aim to create a space for you to express yourself and make a positive difference. Discover more about life at Arup at

We are committed to making our recruitment process and workplaces accessible to all candidates. Please contact Sarah Graham to let us know if you need any assistance or reasonable adjustments throughout your application or interview process, and/or to perform the essential functions of the role. We will do everything we can to support you.

Stay safe online – Arup will never ask for your bank details as part of our recruitment process.

Closing Date: 18th April 2025

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