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- Tasks: Lead product marketing initiatives to boost awareness and adoption of our offerings.
- Company: ICIS helps companies make sustainable decisions with market transparency and data insights.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Join a strategic team driving innovation and making a real impact in the market.
- Qualifications: Experience in product marketing, excellent communication skills, and a relevant degree required.
- Other info: Opportunity to expand your own team as the business grows.
The predicted salary is between 43200 - 72000 £ per year.
About the Business: At ICIS, our mission is to optimize the world's resources. We help companies make strategic, sustainable decisions by bringing transparency to markets across the world. We create a comprehensive view of commodities markets, providing companies with the data and intelligence to successfully navigate across global value chains every day. Our customers benefit from instant access to price assessments, reports and forecasts, a dedicated news channel and supply and demand data.
About our Team: Our marketing team is a strategic engine for driving business growth and transformation. We align closely with sales, customer-facing teams, strategy, and product/UX to ensure seamless collaboration and impactful outcomes. Focused on delivering measurable results, we lead initiatives that accelerate marketing innovation and enable the organisation to adapt to changing market dynamics. With a clear commitment to business excellence, our work drives strategic change, strengthens customer engagement, and positions the company for sustained success.
About the Role: As our Head of Product Marketing, you will be hands-on to drive the execution of marketing initiatives that build awareness, demand, and adoption of our products. You'll act as the critical link between product development and marketing execution; you will craft compelling messaging, positioning, and go-to-market strategies and tactics that showcase the value of our offerings. This role requires a deep understanding of our customers, competitors, and market dynamics to create a strong narrative and differentiate our products. Initially this role will operate as an individual contributor with the opportunity to expand a small team as the business meets its expansion targets.
Responsibilities:
- Strategic positioning: Develop and refine product positioning and messaging that resonates with target audiences and differentiates our products in the market. Use of competitive analysis and brand positioning to drive strategy.
- Content strategy: Oversee the creation of compelling product content for use across the buyer journey.
- Go-to-Market Strategy: Define and execute comprehensive go-to-market plans for new product launches and feature releases, ensuring cross-functional alignment and timely delivery.
- Persona development: Work closely with the global strategy team to define detailed customer and prospect personas to guide customer communication and engagement campaigns and inform demand gen strategy.
- Demand generation: Partner with the commercial marketing team to create campaigns that drive awareness, engagement, and adoption of products for New Business.
- Performance management: Monitor, analyse, and report on the performance of product marketing initiatives, using data to optimize strategies and maximise impact.
- Cross functional influence: Work closely with the Sales Enablement team to recommend sales tools, presentations, and training that communicate product value and drive conversions.
- People management: Oversee and support strategic marketing, copywriting and customer experience marketing streams.
Requirements:
- Proven experience in product marketing, with a successful track record of leading product launches and campaigns with demonstrable, commercial results.
- Excellent communication and storytelling skills, with the ability to translate technical details into compelling marketing messages and creative execution.
- Proven experience in delivering high impact brand and product campaigns across a range of online and offline channels.
- Exceptional ability to collaborate across teams and influence stakeholders at all levels of the organization.
- Strategic mindset with the ability to balance long-term vision with tactical execution.
- Knowledge of product lifecycle management and agile development practices is a plus.
- Bachelor’s degree in Marketing, Business, or a related field.
- A Master’s degree or equivalent experience is a plus.
Head of Product Marketing employer: LexisNexis Risk Solutions
Contact Detail:
LexisNexis Risk Solutions Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Product Marketing
✨Tip Number 1
Familiarise yourself with ICIS and its products. Understanding their mission to optimise resources and the specifics of their offerings will help you articulate how your experience aligns with their goals during discussions.
✨Tip Number 2
Network with current or former employees of ICIS on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations for the Head of Product Marketing role.
✨Tip Number 3
Prepare to discuss your previous product marketing successes in detail. Be ready to share specific examples of how you've driven product launches and campaigns that resulted in measurable commercial outcomes, as this is crucial for the role.
✨Tip Number 4
Stay updated on market trends and competitive analysis relevant to ICIS's industry. Demonstrating your knowledge of market dynamics and how they impact product positioning will show your strategic mindset and readiness for the role.
We think you need these skills to ace Head of Product Marketing
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Head of Product Marketing position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your proven experience in product marketing, including successful product launches and campaigns. Use quantifiable achievements to demonstrate your impact and effectiveness in previous roles.
Write a Strong Cover Letter: In your cover letter, express your passion for product marketing and how your skills can contribute to ICIS's mission. Highlight your storytelling abilities and provide examples of how you've translated technical details into compelling marketing messages.
Showcase Collaboration Skills: Since the role requires cross-functional influence, emphasise your ability to collaborate with various teams. Provide specific examples of how you've worked with sales, strategy, or product teams to achieve marketing goals.
How to prepare for a job interview at LexisNexis Risk Solutions
✨Understand the Company and Its Mission
Before your interview, make sure you thoroughly research ICIS and its mission to optimise the world's resources. Understand how their products help companies make strategic decisions and be prepared to discuss how your experience aligns with their goals.
✨Showcase Your Product Marketing Experience
Be ready to share specific examples of successful product launches and campaigns you've led in the past. Highlight measurable results and how your strategies contributed to business growth, as this role requires a proven track record in product marketing.
✨Demonstrate Cross-Functional Collaboration Skills
Since the role involves working closely with various teams, prepare to discuss your experience collaborating with sales, customer-facing teams, and product development. Share examples of how you've influenced stakeholders and driven alignment across departments.
✨Prepare for Strategic Thinking Questions
Expect questions that assess your strategic mindset and ability to balance long-term vision with tactical execution. Be ready to discuss how you would approach developing product positioning, go-to-market strategies, and demand generation campaigns for ICIS.
