Manager – Brand Integrated Communications Planning

If you are passionate about brands, love the craft of marketing and are motivated about a purpose that truly sets us apart in our category – banking that is fairer, more rewarding and good for society – then this is a unique opportunity. You will play a key role in driving how we deploy our communications, working through how we optimally reach and engage customers to deliver our brand, business and customer outcomes through robust brand-led integrated communications planning.

You’ll be part of the team shaping the strongest brand market in our category, and creating robust integrated communications plans and programmes to deliver against customer objectives. A special brand needs special people – you’ll have deep brand, communications and planning experience, with strong commercial awareness and will be driven by insight. You will have thrived working within matrix teams with proven capabilities to inspire, collaborate and influence working across an organisation.

You will bring together the right expertise in both developing the integrated comms plans, and driving commitment and actions against the plans. At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected. For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, based at either our Swindon or London office.

What you’ll be doing:

• You will be part of the team that plans and orchestrates all communications, paid, owned and earned, to achieve maximum brand and commercial effect.
• Help define the brand comms jobs to be done working closely with our brand strategy lead.
• Create a brand integrated communications plan that encompasses all audiences and channels – paid advertising, consumer and corporate PR, owned channel activity including website and branch; social and CRM activity.
• Collaborate with all the planning teams to create a single planning community to ensure all comms activity aligns and reinforces outcomes.
• Create the signature integrated communication briefs to inspire our communications execution leads.
• Drive understanding of the end to end customer journey of the integration communications activity.
• Lead on the evaluation, working with marketing effectiveness and insights teams, to understand the overall performance of our integrated comms activity and channel performance.
• Stay close to market and competitor comms activity/performance.

About you:

• Experience of supporting the development of brand comms strategy and comms planning.
• Brand literate and puts brand experience at the centre of their approach when shaping comms plans.
• A confident communicator and storyteller who can influence well with proven stakeholder management skills.
• Proactive, collaborative and solution-oriented in approach.
• Able to set a path through ambiguity and adapt to change.
• Strong planning & organisational skills.
• A high level of attention to detail, accuracy and able to explain in simple, compelling business terms.
• Curious and focused on continuous improvement.

Our customer first behaviours put customers and members at the heart of how we work together:

• Feel what customers feel.
• Say it straight.
• Push for better.
• Get it done.

You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.

The extras you’ll get:

• A personal pension – if you put in 7% of your salary, we’ll top up by a further 16%.
• Up to 2 days of paid volunteering a year.
• Life assurance worth 8x your salary.
• A great selection of additional benefits through our salary sacrifice scheme.
• Access to a range of free and paid options for health and wellness.
• Access to an annual performance related bonus.
• Access to training to help you develop and progress your career.
• 25 days holiday, pro rata.

If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us. At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best.

If this role is for you, please click the ‘Apply Now’ button. You’ll need to attach your up-to-date CV and answer a few quick questions for us. We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application.