Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead TikTok Shop strategy, optimise listings, and drive sales through creative promotions.
- Company: Join Protein Works®, a fast-growing healthy food brand dedicated to nutrition and wellness.
- Benefits: Enjoy free snacks, exclusive discounts, WFH Fridays, private healthcare, and a fantastic bonus scheme.
- Why this job: Be part of a dynamic team, influence e-commerce success, and make a real impact on health.
- Qualifications: Experience in managing TikTok accounts, creativity in content creation, and a passion for wellness.
- Other info: Work in a supportive environment with opportunities for growth and collaboration across teams.
The predicted salary is between 36000 - 60000 ÂŁ per year.
The TikTok Shop Manager is at the heart of our e-commerce success, combining strategic vision with hands-on commercial execution to maximise growth. From optimising listings to collaborating with creators for epic live streams, you’ll be the go-to expert for all things TikTok Shop. We need someone who can mix creativity with data-driven decisions—because let’s be real, going viral is cool, but making sales is cooler. This role is all about crafting a winning shop strategy, optimising inventory, and delivering engaging promotions that captivate our audience. By leveraging TikTok's dynamic platform, you’ll drive traffic, boost sales, and ensure an exceptional shopping experience. From pricing strategies to data-driven insights, you’ll keep the shop agile, competitive, and customer-focused—turning views into conversions and trends into revenue.
TikTok Shop Manager acts as a commercial service to our UK Squad. You will be essential in growing and building the marketplace, and defining the team around it. You will be supported by our Junior TikTok Channel Executive and agency partners but will be championing the growth across the business. This role requires effective collaboration across your Squad, other Sales & Marketing Squads and in time, the wider business - specifically Supply Chain & BI Teams. You will be known for your growth mindset and your ability to visibly impact in-day performance and you will be developing into someone who can effectively handle the long-term strategic execution of commercial, digital marketing and brand strategies.
Strategy & Execution
- Develop and refine strategies to drive traffic, sales, and engagement.
- Track performance metrics and adapt tactics based on data insights.
- Stay ahead of trends, competitors, and new TikTok features to enhance shop visibility.
Commercial Operations & Inventory
- Oversee daily shop operations for efficiency and profitability.
- Manage stock levels, transfers, and demand forecasting to avoid shortages or excess.
- Collaborate with supply chain teams for smooth order fulfilment.
Pricing & Promotions
- Create competitive pricing strategies and impactful promotions.
- Analyse campaign performance to maximise ROI and revenue.
- Align pricing and discounts with financial goals.
Performance & Data Optimisation
- Use analytics to track sales, conversion rates, and customer behaviour.
- Generate reports and insights to improve strategy and execution.
- Run A/B tests to refine pricing, promotions, and user experience.
Customer Experience & Compliance
- Optimise product listings and shop design for a seamless experience.
- Monitor feedback and enhance the customer journey.
- Ensure compliance with company policies and data accuracy.
Core Competencies
- The ideal candidate must provide tangible examples of how they have successfully grown TikTok accounts in their last two to three roles. This includes showcasing viral campaigns, sales impact, and audience growth. Case studies or a portfolio of TikTok videos they have created or managed will be highly advantageous.
- Experience working in the retail health supplements industry or a strong interest in wellness and nutrition.
- Familiarity with Aftership, Amazon, or other e-commerce platforms/marketplaces.
- Basic knowledge of SEO, email marketing, and cross-channel marketing strategies.
- Proven Experience: Demonstrable experience managing TikTok or short-form video content for a consumer brand, preferably within the health, wellness, or retail industry.
- Platform Expertise: Deep understanding of TikTok algorithms, best practices, and monetization strategies.
- Content Creation Skills: Ability to shoot, edit, and optimize videos using TikTok's native tools and third-party editing software (e.g., CapCut, Adobe Premiere).
- Trendspotting & Creativity: Strong ability to identify and capitalize on viral trends while maintaining brand consistency.
- Data-Driven Approach: Proficiency in TikTok Analytics and other social media performance tools (e.g., Sprout Social, Hootsuite, Later).
- Community Management: Experience in engaging with followers, handling customer inquiries, and managing influencer partnerships.
- Advertising & Paid Media: Hands-on experience with TikTok Ads Manager and running paid social media campaigns.
- E-commerce & Conversion Focus: Understanding of social commerce, affiliate marketing, and how TikTok drives online sales.
Core Behaviours
- Pace: Know that speed is your greatest ally. It builds momentum and is key for growth. Go fast.
- Communication: Know that team is your greatest asset. Talk to them face to face, don’t try to go alone.
- Trust: When you say you’ll do it, do it. When someone asks for help, you give it.
- Transparency: Nothing is off limits, to anyone at any time. Remove walls & call out red tape.
- Challenge: Get comfortable with feeling uncomfortable. We need you to go where you’re scared to.
- Learn: Drive a culture of experimentation and continuous improvement.
- 360 Management: Manage up, down and across. Regardless of title, everyone is a leader. So Lead.
Protein Works® is a multi-award-winning healthy food brand based in the Northwest. Our mission is simple: to help people live healthier & happier lives through the power of nutrition. We employ 170 people across product development, manufacturing, logistics, and head office, all working towards one goal: creating premium, nutrition-packed products at unbeatable value. Our range includes protein shakes, meal shakes, wellness supplements, and high-protein snacks, all crafted for incredible taste and top-tier nutrition. With over 350 million shakes sold worldwide, Protein Works® is one of Europe’s fastest-growing food and beverage brands. We’re obsessed with excellence and innovation, helping over 2 million customers on their journey to better health.
Benefits
- Free drinks and snacks
- Exclusive staff discount
- Cycle to work scheme
- WFH for Deep Work on a Friday
- Private Healthcare
- 25 days holiday + all bank holidays
- Pension scheme
- Staff socials and events
- Fantastic Bonus Scheme
TikTok Shop Manager employer: Protein Works
Contact Detail:
Protein Works Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land TikTok Shop Manager
✨Tip Number 1
Familiarise yourself with TikTok's latest features and trends. Being up-to-date will not only help you in interviews but also show that you're proactive and passionate about the platform.
✨Tip Number 2
Prepare case studies or a portfolio showcasing your previous TikTok campaigns. Highlighting your successes in growing accounts and driving sales will make you stand out as a candidate.
✨Tip Number 3
Network with professionals in the e-commerce and health supplement industries. Engaging with others can provide insights and potentially lead to referrals, which can be invaluable in landing the job.
✨Tip Number 4
Demonstrate your data-driven mindset by discussing how you've used analytics in past roles. Be ready to share specific examples of how you've adapted strategies based on performance metrics.
We think you need these skills to ace TikTok Shop Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in managing TikTok accounts, especially any successful campaigns or growth metrics. Use specific examples that demonstrate your ability to drive sales and engagement.
Craft a Compelling Cover Letter: In your cover letter, express your passion for e-commerce and TikTok as a platform. Discuss how your creativity and data-driven approach can contribute to the success of the TikTok Shop Manager role.
Showcase Your Portfolio: If you have case studies or a portfolio of TikTok videos you've created or managed, include them in your application. This will provide tangible evidence of your skills and experience in growing TikTok accounts.
Highlight Relevant Skills: Emphasise your familiarity with e-commerce platforms, SEO, and social media analytics tools. Mention any experience with TikTok Ads Manager and how you've used data to optimise campaigns in the past.
How to prepare for a job interview at Protein Works
✨Showcase Your TikTok Success
Be prepared to discuss specific examples of how you've successfully grown TikTok accounts in your previous roles. Highlight any viral campaigns, sales impacts, and audience growth metrics to demonstrate your expertise.
✨Demonstrate Data-Driven Decision Making
Familiarise yourself with TikTok Analytics and be ready to explain how you've used data insights to optimise performance. Discuss any A/B tests you've run and the results that influenced your strategies.
✨Emphasise Your Creativity
Prepare to talk about your content creation skills, including any experience with video editing tools like CapCut or Adobe Premiere. Share examples of engaging promotions or creative strategies that have driven traffic and sales.
✨Understand the E-commerce Landscape
Brush up on your knowledge of e-commerce platforms and social commerce strategies. Be ready to discuss how you can leverage TikTok to enhance the shopping experience and drive conversions for the company.
