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- Tasks: Manage and optimise email campaigns to drive customer engagement and action.
- Company: Join a dynamic team in Surrey, focused on innovative marketing strategies.
- Benefits: Enjoy competitive pay, flexible hours, and opportunities for professional growth.
- Why this job: Be part of a creative environment that values innovation and collaboration.
- Qualifications: Bachelor’s degree in Marketing or related field; 4+ years in digital marketing required.
- Other info: Experience with Marketo preferred; strong analytical skills are essential.
The predicted salary is between 40000 - 60000 £ per year.
Location: UK, Surrey (Staines)
Length: Start Date: 21/04/2025 End Date: 20/04/2026
Rate: £273.46 per day (Inside IR35)
Hours: 40 hours per week
Role Duties:
- Collaborate with cross-functional teams to develop and manage effective segmentation, cadence, test methodologies, and tactics for email campaigns.
- Ensure adherence to email best practices to drive customer action and engagement and compliance with industry standards as well as privacy policies.
- Manage campaign timelines, email calendar, approvals, and internal business reviews for email campaign rollouts.
- Understand marketing automation systems (like Marketo), integrations, and lead flow to ensure seamless campaign execution and lead management.
- Onboard and train new stakeholders. Maintain email-related documentation. Guide stakeholders through each step of the email campaign process.
- Integrate email campaigns with other channels like social media, content marketing, and paid advertising.
- Analyse and present insights of campaign performance to business stakeholders. Conduct regular A/B testing to enhance campaign performance and engagement.
- Identify opportunities for innovation and optimization within email and nurture strategies.
Skills:
- Strong background in email marketing and customer lifecycle.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Ability to collaborate effectively with stakeholders in a complex international organization.
- Strong analytical skills with the ability to translate data into actionable insights.
- Experience with Marketo is strongly preferred. AEP and AJO knowledge is a plus.
- Excellent written and verbal communication skills.
- Ability to work independently.
Education:
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum of 4 years of experience in digital marketing, with a strong emphasis on segmentation, campaign management, and email strategy.
Email Marketing Specialist employer: Career Moves Group
Contact Detail:
Career Moves Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Specialist
✨Tip Number 1
Familiarise yourself with the latest email marketing trends and best practices. This will not only help you in interviews but also demonstrate your commitment to staying updated in a fast-evolving field.
✨Tip Number 2
Network with professionals in the email marketing space, especially those who have experience with Marketo. Engaging in conversations can provide insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of successful email campaigns you've managed. Highlight your analytical skills by showcasing how you used data to drive decisions and improve campaign performance.
✨Tip Number 4
Research StudySmarter's current email marketing strategies and campaigns. Being knowledgeable about our approach will allow you to tailor your discussions and show how you can contribute to our goals.
We think you need these skills to ace Email Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in email marketing, project management, and any specific tools like Marketo. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for email marketing and your understanding of customer lifecycle strategies. Mention specific achievements in previous roles that align with the responsibilities outlined in the job description.
Showcase Analytical Skills: In your application, provide examples of how you've used data to drive decisions in past email campaigns. Highlight any A/B testing you've conducted and the insights gained from those experiences.
Highlight Collaboration Experience: Emphasise your ability to work with cross-functional teams. Share examples of how you've collaborated with stakeholders to achieve successful email campaign outcomes, as this is crucial for the role.
How to prepare for a job interview at Career Moves Group
✨Showcase Your Email Marketing Expertise
Be prepared to discuss your previous email marketing campaigns in detail. Highlight specific strategies you used, the tools you employed (like Marketo), and the results you achieved. This will demonstrate your strong background in email marketing and customer lifecycle management.
✨Demonstrate Project Management Skills
Since the role requires managing multiple projects simultaneously, come equipped with examples of how you've successfully juggled various tasks in past roles. Discuss your approach to timelines, approvals, and stakeholder communication to show your project management prowess.
✨Prepare for Analytical Questions
Expect questions that assess your analytical skills. Be ready to explain how you've translated data into actionable insights in previous campaigns. You might also want to prepare a few examples of A/B tests you've conducted and the outcomes they produced.
✨Understand Integration with Other Channels
The role involves integrating email campaigns with other marketing channels. Brush up on how you've collaborated with social media, content marketing, or paid advertising in the past. Being able to articulate this will show your holistic understanding of marketing strategies.
