Digital Media Insights Manager

If you are passionate about insights and using them to drive eCommerce decisions, we are looking for a Paid Media Insights Analyst to join the team who can align their knowledge of paid media and analytics with commercial insights! This is a rare and exciting opportunity to work side-by-side with our global commercial and performance marketing teams on how we get more data-driven and how to harvest the power of our data in new ways. You will be working closely with stakeholders within the LEGO.com team but also outside such as Category Management, Promotions, Forecasting, Data Science, Digital Products etc.

KEY FOCUS AREAS

• Review ongoing performance on LEGO.com based on a combination of metrics and methods to “tell the story” of the main drivers behind results.
• Focus on understanding at pace the performance of our Paid Media channels.
• Monitor and identify areas of improvement which cover areas as broad as how shoppers enter and move through the site to the campaign taxonomy used and the shared data with our media agencies.
• Act as a business partner to the Performance Marketing and SEO team supporting with a greater understanding of performance and proactive challenge on how to optimise investments in a changing commercial landscape.
• Share concrete recommendations to trigger action and work collaboratively across the business to put actions in place.
• Support significant marketing events, reporting on real-time performance and proactively identifying areas for optimisation (e.g. Black Friday, Cyber Monday).
• Identify gaps in the way we currently report on paid media performance and recommend changes in our ways of working to continuously improve business understanding.
• Work collaboratively with peers to identify opportunities to innovate the way we understand the impact of our paid media campaigns on LEGO.com performance and make positive changes for our shoppers.
• Ensure that the data we utilise is accurately reported and partner with A&I Enabling and other data owners to ensure ongoing governance is in place for LEGO.com.

The Global E-Commerce team is on an exciting journey to reach more kids and adults through LEGO.com. We have seen significant growth in the past years and the channel plays a critical role in our strategy to build stronger, direct relationships with our consumers and reach them with exciting new offers. A key enabler to continue growing and delighting our shoppers will be to truly understand shopper behaviours and inform critical decisions with these insights. As part of the Trading Optimisation team, you will be instrumental in driving a step change in the way we view our shoppers for the future.

Do you have what it takes?

• A confident storyteller with experience in Paid Media and ideally an eCommerce Insights team.
• A completer finisher with a track record for following an idea through to implementation.
• Experience turning data into insights and driving decisions.
• Bias to action, but from a starting point of recognizing the complex environment we operate in.
• Stakeholder management skills, with the ability to build new relationships and drive through challenging decisions.
• Understanding of data structure and the ability to drive meaning from large, unconnected data.
• Experience working with Big Data Platform and web-analytics.
• SQL skills a must, Adobe Analytics and both Tableau and Power BI experience preferred.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you’re interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.
• Workplace - When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (e.g. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career. Then make it real. Join the LEGO team today.