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For Companies At a Glance
- Tasks: Lead marketing strategies to boost awareness and demand in the EMEA region.
- Company: Join iProov, a leader in biometric verification, making the world safer for everyone.
- Benefits: Enjoy hybrid work, performance bonuses, share options, and a supportive culture.
- Why this job: Be part of an innovative team driving impactful marketing initiatives in a fast-paced environment.
- Qualifications: 5-7 years in field/channel marketing, with a passion for creativity and collaboration.
- Other info: Opportunity for travel and working with top-tier clients like the US Department of Homeland Security.
The predicted salary is between 36000 - 60000 £ per year.
About iProov
iProov is the world leader in biometric verification. We are on a mission to make the world a safer place for businesses and consumers and work with fantastic customers across a number of industry sectors - organisations using our technology include the US Department of Homeland Security, the UK Home Office, the NHS, Eurostar, the Australian government, the Singapore government, UBS and many more. Diversity at iProov is about reflecting the customers we serve, holding the principles of equality and inclusion at the heart of everything we do and all that we stand for, embracing differences, creating possibilities, and growing together. We aim to foster a culture where individuals of all backgrounds feel confident in bringing their whole selves to work, feel included and their talents are nurtured, empowering them to contribute fully to our purpose.
The Role
- Reports to: VP, Global Demand Generation
- Location: London, UK (Hybrid - at least twice a week)
- Comp: Negotiable (Base) + Company Performance Bonus + Share Options + Wider iProov Benefits
iProov has continued to scale rapidly this year and is currently hiring a Field & Channel Marketing Manager for the EMEA region to join our Marketing function. The Field and Channel Marketing Manager’s (EMEA) primary responsibility will be to partner with internal GTM and external channel partner stakeholders in the regions to increase awareness and generate demand. This is a results-oriented role, responsible for the design, coordination, and execution of marketing initiatives for the EMEA region.
How you can make an impact
- Develop and execute integrated regional marketing strategies to drive pipeline and revenue growth, aligning with Sales, BDRs, and Channel teams on GTM initiatives.
- Work across the GTM org to plan and execute multi-touch, account-based engagement programs, leveraging intent data and firmographics to engage high-priority accounts.
- Own end-to-end execution of regional events, including conferences, executive roundtables, and partner-led activations, ensuring seamless pre-event promotion, in-event engagement, and post-event follow-up to support brand awareness and demand generation.
- Act as a strategic partner to Sales, designing programs to generate and accelerate pipeline.
- Monitor marketing performance, optimizing tactics based on data-driven insights, and manage the regional marketing budget to maximize ROI.
- Experiment with emerging field marketing trends, digital engagement tactics, and AI-driven personalization to continuously improve regional marketing effectiveness.
- Have the opportunity to travel – between 10% and 25% of the time.
What we would like to see for you
- Familiarity with identity, cybersecurity or relevant experience in marketing software solutions; 5-7 years of experience managing field and/or channel activities with particular expertise in both in-person and virtual events.
- A passion for innovation and creativity, an innate ability to think outside of the box.
- An understanding of, or willingness to learn about, enterprise cybersecurity buyers, their behaviour, and the channels to best reach and influence them.
- Ability to work collaboratively across business units with an emphasis on supporting Regional Sales Leaders in the EMEA.
- Ability to thrive in a fast-paced, collaborative, creative, results-driven environment.
- Strong interpersonal and communication skills.
- Dedication and accountability to achieving results and a desire for continued success.
Field & Channel Marketing Manager (EMEA) employer: iProov
Contact Detail:
iProov Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field & Channel Marketing Manager (EMEA)
✨Tip Number 1
Familiarise yourself with the latest trends in field and channel marketing, especially within the cybersecurity sector. This knowledge will not only help you understand the industry better but also allow you to speak confidently about innovative strategies during networking opportunities.
✨Tip Number 2
Connect with current or former employees of iProov on LinkedIn. Engaging with them can provide you with insider insights about the company culture and expectations, which can be invaluable when preparing for interviews.
✨Tip Number 3
Attend relevant industry events and webinars focused on biometric verification and cybersecurity. This will not only expand your network but also demonstrate your commitment to staying informed about the field, making you a more attractive candidate.
✨Tip Number 4
Prepare to discuss specific examples of successful marketing campaigns you've managed, particularly those that involved collaboration with sales teams. Highlighting your results-driven approach will resonate well with the hiring managers at iProov.
We think you need these skills to ace Field & Channel Marketing Manager (EMEA)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Field & Channel Marketing Manager position at iProov. Tailor your application to highlight relevant experience in marketing strategies, event management, and collaboration with sales teams.
Craft a Compelling CV: Your CV should clearly showcase your 5-7 years of experience in field and channel marketing, particularly in managing events. Use quantifiable achievements to demonstrate your impact in previous roles, such as revenue growth or successful campaign metrics.
Write a Tailored Cover Letter: In your cover letter, express your passion for innovation and creativity in marketing. Mention specific examples of how you've successfully executed marketing initiatives in the past, especially those that align with iProov's mission and values.
Highlight Relevant Skills: Make sure to emphasise your understanding of identity and cybersecurity, as well as your ability to work collaboratively across business units. Showcase your strong interpersonal and communication skills, which are crucial for this role.
How to prepare for a job interview at iProov
✨Research iProov and the Industry
Before your interview, take some time to understand iProov's mission and the biometric verification industry. Familiarise yourself with their key clients and recent projects. This will not only show your genuine interest but also help you tailor your responses to align with their goals.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to handle real-world marketing challenges. Prepare examples from your past experiences where you've successfully executed marketing strategies or managed events, particularly in the EMEA region.
✨Showcase Your Creativity
As the role requires innovation and creativity, be ready to discuss how you've implemented unique marketing strategies in the past. Think of specific campaigns or initiatives that demonstrate your ability to think outside the box and drive results.
✨Highlight Collaboration Skills
Since the position involves working closely with sales and channel partners, emphasise your experience in cross-functional collaboration. Share examples of how you've worked with different teams to achieve common goals, especially in fast-paced environments.
