Senior Associate, Promotions

Wayfair believes everyone should live in a home they love. Through technology and innovation, Wayfair makes it possible for shoppers to quickly and easily find exactly what they want from a selection of millions of items across home furnishings, décor, home improvement, housewares and more. Committed to delighting its customers every step of the way, Wayfair is reinventing the way people shop for their homes – from product discovery to final delivery.

This is a full time hybrid role: Monday to Thursday in the office, Friday – remote.

Who We Are

We\’re not just a team; we\’re a dynamic, international force powered by creativity, deep consumer knowledge, and relentless ambition. As a member of the EU Promotions team, one of our Marketing departments, you\’ll drive tangible results through strategic content development and cross-functional project management. The Promotions team plays a key role in driving the business forward. We achieve this by staying at the forefront of innovation, leveraging market insights, and orchestrating wide collaboration across the many departments involved in our operations, from Supplier Management to Pricing to Onsite Marketing.

Major Campaigns are Wayfair’s primary shopping holidays and events throughout the year (example: Way Day, Black Friday, plus a number of smaller, more frequent campaigns). They are not only a foundational part of Wayfair’s promotional strategy but also a central lever through which we achieve outsized topline growth as a company. We are looking for someone who will lead our Major Campaigns strategy and operations, with an eye on how to innovate and improve this overall offering in line with business priorities across our UK and Ireland platforms (B2C as well as B2B).

This is a high-visibility role where you will need to manage a team of up to two junior Associates. You will own a number of cross-functional relationships across commercial, marketing and data science teams at the Sr. Associate/ Manager/ Senior Manager level. You will be primarily responsible for the successful execution of campaign strategies and have a key role in influencing future campaign strategy planning and evolution.

What You’ll Do

• Own the strategy, execution and optimization for Major Campaigns across our European websites, both B2B and B2C.
• Manage a small team to drive operational implementation on a bi-weekly basis, incl. impact reporting.
• Oversee the end to end execution of all EU major shopping holidays, including marketing channel coordination, pricing and profit alignment, executional timelines, tooling, product selection, and more.
• Monitor and assess the performance of said campaigns in each market, identify trends (incl. market developments, customer behavior, and competitor activities), and generate data-driven insights to refine and enhance future campaigns.
• Innovate on campaign strategy working closely with North American counterparts to understand where it’s possible to iterate and optimize existing campaigns, both for our customers and suppliers.
• Work closely with tech teams to influence roadmaps to improve the user interface of relevant offers tools as well as the customer facing experience.
• Play a role in influencing Wayfair EU’s overall Promotional strategy and Promo Calendar.

What You\’ll Need

• Bachelor’s degree in business, marketing or another quantitative field of study (e.g., sciences, engineering, economics). Master’s degree is a plus.
• 4+ years of full time experience in analytical, commercial, or quantitative roles.
• Prior experience in digital marketing, management consulting, startup/tech, finance, and/or strategy with an analytical emphasis is highly valued.
• Excellent written and oral communication skills in English.
• Interdisciplinary project management and teamwork skills – you are reliable and thoughtful in managing your responsibilities, you care about the outcome & quality of your work and the work of your team.
• A total ownership mindset – ability to thrive in a highly ambiguous and fast-paced environment with a bias for action and a “get stuff done” attitude, while maintaining a customer-lense (e.g., understand what a good customer experience looks like).
• Strong business acumen, hunger for driving results – you quickly grasp KPIs and metrics, and constantly look for opportunities to improve performance and automate processes.
• Excellent critical thinking and stakeholder management skills – ability to break down and communicate complex ideas and influence senior leaders and cross-functional partners.
• Strong quantitative analytics with a technical lean – ability to generate insights and solutions or build a story and strategy from large data sets. SQL / GBQ knowhow is preferred.

About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

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