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- Tasks: Lead and implement CRO strategies for a diverse client portfolio.
- Company: Join Visualsoft, a top UK eCommerce provider focused on growth and innovation.
- Benefits: Enjoy unlimited holidays, hybrid working, and a range of wellness perks.
- Why this job: Be part of a dynamic team that values creativity and client success.
- Qualifications: Proven CRO experience, strong analytical skills, and client-facing expertise required.
- Other info: Dog-friendly offices and regular team socials make for a fun work environment.
The predicted salary is between 36000 - 60000 £ per year.
We are on the lookout for an experienced Conversion Rate Optimisation (CRO) Specialist to become a key part of our talented and growing team. This role can be based from any of our offices in Stockton-on-Tees, Newcastle Upon Tyne, or Manchester City Centre. We are also open to UK-based remote working options for the right candidate, as long as you have the full right to work in the UK.
The CRO Account Director will be responsible for owning their client portfolio, leading and overseeing the implementation of their CRO strategies to support the growth and profitability of their client’s business. They will drive excellence while maintaining a client-first approach, ensuring strategies align with business objectives and deliver measurable impact. With a strong focus on performance, they will consistently drive improvements in website performance. Adaptability is key, as they will proactively respond to evolving client needs with a strategic mindset. Additionally, they will collaborate with internal teams to refine and enhance CRO methodologies, ensuring continuous optimisation and success. Strategy and impeccable execution is key to the role, ensuring that clients benefit from the CRO service and have a clear and transparent view of the work carried out.
Key Duties & Responsibilities
- Client Portfolio Relationship: Nurture and own the relationship of your portfolio of clients.
- Client Portfolio Retention: By utilising your relationship with your portfolio ensure client retention is at an all-time high and best in class.
- Promote High Standards: The execution of CRO services must be of a high quality, ensuring all clients are serviced fully and efficiently and to the best of Visualsoft’s ability at all times.
- Client Happiness: Measured by NPS and client retention levels. When NPS or CSAT scores are not as desired, appropriate action must be taken leveraging your relationship and the work Visualsoft carries out.
- Client Results: Continuously strive to produce the highest results for Visualsoft clients via CRO. Take full ownership and accountability for all results, implementing change where required to improve.
- CRO Strategy Ownership: Devise and own best in class CRO strategies for your portfolio of clients. Ensure positive and negative results are shared across the business with relevant key stakeholders to benefit other client portfolios. Implement industry-leading strategies, even first to market where beneficial.
Minimum Requirements
- Extensive proven experience on either agency or client-side specialising in CRO.
- Proven expertise in external CRO platforms and tools, analytics, forecasting and measurement.
- Experience in building and executing CRO strategies, whether in-house or for clients.
- Working to tight deadlines as a team and as an individual.
- Client-facing experience at a senior level.
- Client meeting experience and proven strategy presentation skills.
- Analytical and data-driven.
Desirable
- Experience in eCommerce.
- Experience in other digital media channels.
- Google Data Studio.
- Attribution.
- Google Tag Manager.
Benefits
- Competitive basic salary with great progression options.
- Unlimited paid holidays - yes that’s not a typo!
- Hybrid working.
- Medicash Cash Plan – covering everything from medical support, massages, optical, dental, a discounts platform, and extras like SkinVision and digital physiotherapy.
- Employee Assistance Programme – access to Vivup for mental health support, financial guidance, and wellbeing resources.
- Great working environments; our Stockton on Tees and Manchester workspaces are also dog friendly.
- A high-performance MacBook.
- VS Perks, have a monthly treat on us; from Amazon vouchers, Playstation credits, ASOS, H&M to Just Eat, there’s something for everyone!
- Free breakfast, fruit, hot and cold drinks and protein shakes.
- Friday afternoon drinks to wind down for the weekend.
- Pension scheme to help you save for the future.
- Cycle to work scheme.
- Discounts across our brands.
- Regular team social events.
- Training & development.
So if you think you’ve got what it takes to join one of the UK’s leading eCommerce providers, we’d love to hear from you.
A little formality… by applying you implicitly consent to us processing your personal data for review for this vacancy only.
Talent Hunter Referral Bounty - £250
Help us find the right talent to join our team, and get a handsome reward in return. It couldn’t be easier - if you know someone that could be an ideal candidate, either refer them directly to us or simply ask them to include your details as the referrer when they apply. If they land the job with us as a direct result of your referral, you get the bounty!
Visualsoft is an equal opportunities employer committed to creating a diverse and inclusive environment where employees are valued for their skills, experiences, and unique perspective. We believe passionately that a diverse workforce is central to our success so we welcome applications from all sections of the community.
CRO Account Director employer: Visualsoft
Contact Detail:
Visualsoft Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRO Account Director
✨Tip Number 1
Familiarise yourself with the latest trends and tools in Conversion Rate Optimisation. Being well-versed in platforms like Google Data Studio and Google Tag Manager will not only boost your confidence but also demonstrate your commitment to staying ahead in the field.
✨Tip Number 2
Network with professionals in the CRO space, especially those who have experience in eCommerce. Engaging in discussions on platforms like LinkedIn can help you gain insights and potentially lead to referrals for the role.
✨Tip Number 3
Prepare to showcase your analytical skills by gathering case studies or examples of successful CRO strategies you've implemented in the past. This will help you illustrate your ability to drive results and adapt to client needs during interviews.
✨Tip Number 4
Research Visualsoft's current clients and their industries. Understanding their business objectives and challenges will allow you to tailor your approach and demonstrate how you can add value to their portfolio right from the start.
We think you need these skills to ace CRO Account Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in Conversion Rate Optimisation (CRO). Focus on specific achievements and metrics that demonstrate your ability to drive results for clients.
Craft a Compelling Cover Letter: In your cover letter, emphasise your client-facing experience and how you've successfully managed client portfolios. Mention your strategic mindset and adaptability, as these are key traits for the CRO Account Director role.
Showcase Relevant Skills: Highlight your expertise in external CRO platforms, analytics, and measurement tools. If you have experience with Google Data Studio or Google Tag Manager, make sure to include that as well.
Demonstrate Results-Driven Approach: Provide examples of how you've implemented CRO strategies that led to measurable improvements in website performance. Use data to back up your claims and show your analytical skills.
How to prepare for a job interview at Visualsoft
✨Showcase Your CRO Expertise
Be prepared to discuss your extensive experience in Conversion Rate Optimisation. Highlight specific strategies you've implemented in the past and the measurable results they achieved. This will demonstrate your capability to own and drive CRO strategies effectively.
✨Client Relationship Focus
Since the role involves nurturing client relationships, come ready with examples of how you've successfully managed client portfolios. Discuss how you’ve maintained high client satisfaction and retention rates, as this aligns with the company's emphasis on client happiness.
✨Data-Driven Decision Making
Emphasise your analytical skills by discussing how you use data to inform your CRO strategies. Be ready to talk about the tools and platforms you’ve used, such as Google Data Studio or Google Tag Manager, and how they have contributed to your success.
✨Adaptability and Collaboration
Demonstrate your ability to adapt to changing client needs and collaborate with internal teams. Share examples of how you've worked with others to refine methodologies and implement best practices, showcasing your strategic mindset and teamwork skills.
