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For Companies At a Glance
- Tasks: Lead marketing and lettings to attract tenants and landlords while enhancing brand visibility.
- Company: Join a dynamic co-living brand focused on full property occupancy and community engagement.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Shape a growing brand with innovative campaigns and a collaborative team culture.
- Qualifications: Experience in marketing, lettings, and data analysis is essential; creativity and adaptability are key.
- Other info: This role offers significant leadership visibility and the chance to make a real impact.
The predicted salary is between 48000 - 72000 £ per year.
Reporting to: CEO
Works closely with: Growth, Operations, Customer Experience, Design & Brand teams
Direct Reports: Marketing Executives, Content Producers, External Agencies, Community Managers
Salary: £60k - £80k DOE
Location: Cambridge, Hybrid
Company Mission
To ensure full property occupancy by attracting high-quality tenants and landlords, and to position the organisation as the most trusted and recognisable co-living brand in its region and beyond.
Core Responsibilities
- Lettings Performance: Oversee the entire lettings lifecycle, including property listing, enquiry management, viewings, and conversions. Ensure all property marketing is delivered with urgency, creativity, and high standards. Recruit, train, and manage internal lettings staff or third-party partners to maximise occupancy rates.
- Brand Awareness & Positioning: Develop and implement a comprehensive brand strategy for the company and any sub-brands. Define and communicate clear messaging for landlord and tenant audiences. Ensure consistency of brand presentation across all marketing channels and customer touchpoints.
- Lead Generation & Funnel Optimisation: Drive inbound landlord leads through SEO, digital ads, LinkedIn, and referrals. Oversee paid marketing campaigns aimed at tenant acquisition across platforms such as Meta, Google, and TikTok. Manage website content, conversion-focused landing pages, and SEO performance.
- Content & Campaigns: Direct the creation of engaging social media, video, and email content. Launch content-driven initiatives such as property tour reels, testimonials, and lifestyle stories. Collaborate cross-functionally to produce behind-the-scenes and value-based campaigns.
- Data, Analytics & Performance: Monitor and optimise key performance indicators including CPL, ROAS, occupancy, and conversion rates. Build dashboards and regular reporting systems for all marketing activities. Use data insights to inform strategic and creative decisions.
- PR & Local Partnerships: Manage public relations efforts to increase brand visibility (e.g. award submissions, editorial placements). Build partnerships with universities, employers, estate agents, and community organisations. Oversee ambassador and influencer collaborations, where appropriate.
Ideal Candidate
- Commercially Minded: Motivated by KPIs, revenue, and performance metrics.
- Creative & Brand-Oriented: Strong understanding of design, content storytelling, and identity.
- Analytically Skilled: Confident working with marketing data, trends, and insights.
- Experienced Marketer: Background in lettings, brand development, or start up/scale-up environments.
- Adaptable & Innovative: Enjoys testing, learning, and improving within a fast-paced setting.
What to Expect
You will take ownership of both the marketing and lettings functions, driving results through innovative campaigns, data-informed strategies, and cross-functional collaboration. This is a highly visible and impactful leadership role with the opportunity to shape a growing brand in the co-living and property space. If you bring a mix of hands-on marketing expertise and lettings experience—and you thrive on balancing creativity with analytics—this could be your next career-defining opportunity. Join a collaborative and forward-thinking team that values initiative, ambition, and delivering exceptional customer experiences. Apply now.
Marketing and Lettings Director employer: InterSTEM
Contact Detail:
InterSTEM Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and Lettings Director
✨Tip Number 1
Network with professionals in the lettings and marketing sectors. Attend industry events, webinars, or local meetups to connect with potential colleagues and learn about the latest trends. This can help you gain insights into what we value at StudySmarter and how you can align your experience with our needs.
✨Tip Number 2
Familiarise yourself with our brand and its positioning in the market. Understanding our mission to attract high-quality tenants and landlords will allow you to speak confidently about how you can contribute to our goals during interviews. Show us that you’re not just a fit for the role, but also passionate about our vision.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've led in the past, especially those that involved digital ads or social media. We want to see your creativity and analytical skills in action, so be ready to share metrics and outcomes that demonstrate your impact on previous projects.
✨Tip Number 4
Research the latest trends in co-living and property marketing. Being knowledgeable about current strategies and tools will show us that you’re proactive and ready to innovate. This will also help you articulate how you can drive results in our fast-paced environment.
We think you need these skills to ace Marketing and Lettings Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and lettings. Focus on achievements that demonstrate your ability to drive occupancy rates and manage marketing campaigns effectively.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company’s mission. Mention specific strategies you would implement to enhance brand awareness and lead generation.
Showcase Analytical Skills: Include examples of how you've used data to inform marketing decisions in previous roles. Highlight any experience with KPIs, dashboards, or performance metrics that align with the job requirements.
Demonstrate Creativity: Provide insights into innovative marketing campaigns you've led or contributed to. Discuss how you approach content creation and brand storytelling, especially in the context of lettings and property management.
How to prepare for a job interview at InterSTEM
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous marketing campaigns and how they drove results. Highlight specific metrics, such as occupancy rates or lead generation improvements, to demonstrate your impact.
✨Understand the Brand's Vision
Familiarise yourself with the company's mission and values. Be ready to explain how you can contribute to positioning the brand as a trusted co-living option and how your strategies align with their goals.
✨Demonstrate Analytical Skills
Prepare to discuss how you've used data to inform marketing decisions in the past. Bring examples of how you've monitored KPIs and adjusted strategies based on performance insights.
✨Emphasise Cross-Functional Collaboration
Since the role involves working closely with various teams, be ready to share experiences where you've successfully collaborated across departments. Highlight your ability to communicate effectively and drive results through teamwork.
