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- Tasks: Lead sales initiatives for luxury serviced apartments and hotels, driving revenue and brand growth.
- Company: Living Rooms is a family-run business blending home comfort with boutique hotel services.
- Benefits: Enjoy a supportive workplace focused on professional development and guest satisfaction.
- Why this job: Join a dynamic team, make an impact in the hospitality sector, and elevate a growing brand.
- Qualifications: Proven experience in hotel sales leadership and strong networking skills in hospitality and real estate.
- Other info: Hands-on role with opportunities to attend industry events and build valuable relationships.
The predicted salary is between 43200 - 72000 £ per year.
About Living Rooms: Living Rooms, The Hotel Alternative, is a family-run business that combines the comfort of home with the services of a boutique hotel. We pride ourselves on investing in our team, creating an engaging and encouraging workplace where professional development and guest satisfaction are central to everything we do.
We’re now looking for an exceptional Head of Sales to lead our hotel and apartment sales strategy, drive revenue, and establish Living Rooms as a leader in the luxury serviced accommodation sector.
The Role: As Head of Sales, you will lead all sales initiatives for our hotel and serviced apartments, owning the strategy and delivering on ambitious revenue goals. This is a hands-on leadership role where you will be driving the business forward, building relationships, and elevating the Living Rooms brand across our portfolio.
Your First Six Months – Focus Areas:
- Proactively drive occupancy for apartments, especially long-term lets at Europa House.
- Build strong relationships with local estate agents and relocation companies.
- Strengthen and expand partnerships with agencies (e.g. SilverDoor).
- Identify and implement strategies to increase direct bookings.
- Conduct competitive analysis and optimise pricing strategies.
- Represent Living Rooms at key industry events and awards.
- Immerse yourself in each neighbourhood, networking alongside General Managers.
Key Responsibilities:
Sales Strategy & Leadership- Deliver sales budget and performance targets.
- Lead and inspire the sales team with clear KPIs.
- Create and implement the annual sales and marketing plan.
- Collaborate with Finance and Revenue teams on budgets and forecasts.
- Oversee the RFP process through Lanyon and maintain key agency relationships.
- Develop direct corporate partnerships and uncover new business.
- Attend trade shows, networking events, and local business forums.
- Utilise tools like CoStar, STR, and OTA Insight to inform strategy.
- Benchmark performance against competitors and industry trends.
- Ensure brand consistency across all sales activities.
- Proactively identify revenue opportunities year-round.
- Manage and monitor the department’s P&L and ROI.
- Ensure entries for relevant industry awards to grow brand reputation.
- Collaborate closely with General Managers and cross-functional teams.
- Celebrate success and publicly recognise contributions.
- Maintain clear communication with third-party suppliers and community partners.
- Foster a transparent and inclusive team culture.
- Lead by example in delivering exceptional guest service.
- Understand customer needs to offer personalised, strategic solutions.
- Support the team in maintaining high levels of guest satisfaction.
What We’re Looking For:
- Proven experience in hotel/apartment sales leadership.
- Strong network within hospitality, relocation, and real estate sectors.
- Commercially savvy with experience in managing P&Ls and performance reporting.
- Natural leader with the ability to inspire, drive performance, and build a culture of excellence.
- Excellent communication, negotiation, and relationship-building skills.
- Hands-on, proactive, and solutions-focused.
Head of Sales employer: Living Rooms, The Hotel Alternative
Contact Detail:
Living Rooms, The Hotel Alternative Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales
✨Tip Number 1
Network like a pro! Since the role requires building strong relationships with local estate agents and relocation companies, attend industry events and engage with professionals in these sectors. This will not only help you understand the market better but also position you as a go-to person in your field.
✨Tip Number 2
Familiarise yourself with Living Rooms' brand and values. Understanding what makes us unique will allow you to effectively communicate our value proposition to potential partners and clients, making it easier to drive sales and establish long-term relationships.
✨Tip Number 3
Stay updated on industry trends and competitor strategies. Use tools like CoStar and STR to gather insights that can inform your sales strategy. Being knowledgeable about the market will give you an edge when negotiating and developing partnerships.
✨Tip Number 4
Demonstrate your leadership style during interviews. Share examples of how you've inspired teams and driven performance in previous roles. Highlighting your ability to create a culture of excellence will resonate well with us as we look for someone who can lead our sales team effectively.
We think you need these skills to ace Head of Sales
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in hotel and apartment sales leadership. Focus on achievements that demonstrate your ability to drive revenue and build relationships, as these are key aspects of the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the hospitality industry and explain why you want to work with Living Rooms. Highlight your proven track record in sales strategy and leadership, and how you can contribute to their goals.
Showcase Your Network: Mention any existing relationships you have within the hospitality, relocation, and real estate sectors. This will demonstrate your ability to leverage connections to benefit Living Rooms and drive occupancy.
Demonstrate Customer Focus: Provide examples of how you've previously delivered exceptional guest service and understood customer needs. This aligns with Living Rooms' emphasis on guest satisfaction and personalised solutions.
How to prepare for a job interview at Living Rooms, The Hotel Alternative
✨Showcase Your Sales Strategy Expertise
Prepare to discuss your previous sales strategies and how they led to increased revenue. Be ready to share specific examples of how you've driven occupancy rates and built strong relationships with partners in the hospitality sector.
✨Demonstrate Leadership Skills
As a Head of Sales, you'll need to inspire your team. Think of ways you can illustrate your leadership style during the interview. Share stories about how you've motivated teams, set clear KPIs, and celebrated successes in past roles.
✨Know the Market Inside Out
Research Living Rooms and its competitors thoroughly. Understand the luxury serviced accommodation market and be prepared to discuss current trends, pricing strategies, and how you would position Living Rooms as a leader in this space.
✨Emphasise Relationship Building
Highlight your experience in building and maintaining relationships with key stakeholders, such as local estate agents and relocation companies. Be ready to discuss how you would leverage these connections to drive sales and enhance brand reputation.
