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- Tasks: Lead sales initiatives for luxury serviced apartments and hotels, driving revenue and brand elevation.
- Company: Join Living Rooms, a family-run business blending home comfort with boutique hotel services.
- Benefits: Enjoy a supportive workplace focused on professional development and guest satisfaction.
- Why this job: Be part of a dynamic team making a real impact in the luxury accommodation sector.
- Qualifications: Proven experience in hotel/apartment sales leadership and strong industry connections required.
- Other info: Hands-on role with opportunities to network at industry events and awards.
The predicted salary is between 43200 - 72000 £ per year.
About Living Rooms: Living Rooms, The Hotel Alternative, is a family-run business that combines the comfort of home with the services of a boutique hotel. We pride ourselves on investing in our team, creating an engaging and encouraging workplace where professional development and guest satisfaction are central to everything we do.
We’re now looking for an exceptional Head of Sales to lead our hotel and apartment sales strategy, drive revenue, and establish Living Rooms as a leader in the luxury serviced accommodation sector.
The Role: As Head of Sales, you will lead all sales initiatives for our hotel and serviced apartments, owning the strategy and delivering on ambitious revenue goals. This is a hands-on leadership role where you will be driving the business forward, building relationships, and elevating the Living Rooms brand across our portfolio.
Your First Six Months – Focus Areas:
- Proactively drive occupancy for apartments, especially long-term lets at Europa House.
- Build strong relationships with local estate agents and relocation companies.
- Strengthen and expand partnerships with agencies (e.g. SilverDoor).
- Identify and implement strategies to increase direct bookings.
- Conduct competitive analysis and optimise pricing strategies.
- Represent Living Rooms at key industry events and awards.
- Immerse yourself in each neighbourhood, networking alongside General Managers.
Key Responsibilities:
Sales Strategy & Leadership- Deliver sales budget and performance targets.
- Lead and inspire the sales team with clear KPIs.
- Create and implement the annual sales and marketing plan.
- Collaborate with Finance and Revenue teams on budgets and forecasts.
- Oversee the RFP process through Lanyon and maintain key agency relationships.
- Develop direct corporate partnerships and uncover new business.
- Attend trade shows, networking events, and local business forums.
- Utilise tools like CoStar, STR, and OTA Insight to inform strategy.
- Benchmark performance against competitors and industry trends.
- Ensure brand consistency across all sales activities.
- Proactively identify revenue opportunities year-round.
- Manage and monitor the department’s P&L and ROI.
- Ensure entries for relevant industry awards to grow brand reputation.
- Collaborate closely with General Managers and cross-functional teams.
- Celebrate success and publicly recognise contributions.
- Maintain clear communication with third-party suppliers and community partners.
- Foster a transparent and inclusive team culture.
- Lead by example in delivering exceptional guest service.
- Understand customer needs to offer personalised, strategic solutions.
- Support the team in maintaining high levels of guest satisfaction.
What We’re Looking For:
- Proven experience in hotel/apartment sales leadership.
- Strong network within hospitality, relocation, and real estate sectors.
- Commercially savvy with experience in managing P&Ls and performance reporting.
- Natural leader with the ability to inspire, drive performance, and build a culture of excellence.
- Excellent communication, negotiation, and relationship-building skills.
- Hands-on, proactive, and solutions-focused.
Head of Sales employer: Living Rooms, The Hotel Alternative
Contact Detail:
Living Rooms, The Hotel Alternative Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales
✨Tip Number 1
Network actively within the hospitality and real estate sectors. Attend industry events, trade shows, and local business forums to meet potential partners and clients. Building relationships in these areas can significantly enhance your chances of landing the Head of Sales position.
✨Tip Number 2
Familiarise yourself with tools like CoStar, STR, and OTA Insight. Understanding how to leverage these resources will not only help you in interviews but also demonstrate your commitment to data-driven decision-making in sales strategies.
✨Tip Number 3
Research Living Rooms and its competitors thoroughly. Knowing their unique selling points and market positioning will allow you to articulate how you can elevate their brand and drive revenue effectively during discussions.
✨Tip Number 4
Prepare to discuss your previous successes in sales leadership, particularly in driving occupancy and revenue. Be ready to share specific examples of how you've built relationships and implemented successful sales strategies in your past roles.
We think you need these skills to ace Head of Sales
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in hotel and apartment sales leadership. Emphasise your achievements in driving revenue and building relationships within the hospitality sector.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the company. Mention specific strategies you would implement to drive occupancy and enhance brand reputation at Living Rooms.
Highlight Leadership Skills: In your application, focus on your leadership style and how you've inspired teams in previous roles. Provide examples of how you've set KPIs and achieved performance targets.
Showcase Industry Knowledge: Demonstrate your understanding of the luxury serviced accommodation sector. Mention any relevant tools or methodologies you’ve used, such as competitive analysis or pricing strategies, to inform your sales approach.
How to prepare for a job interview at Living Rooms, The Hotel Alternative
✨Showcase Your Sales Strategy Expertise
Prepare to discuss your previous sales strategies and how they led to increased revenue. Be ready to share specific examples of how you've driven occupancy rates and built strong partnerships in the hospitality sector.
✨Demonstrate Leadership Skills
As a Head of Sales, you'll need to inspire your team. Think of ways you can illustrate your leadership style during the interview. Share stories that highlight how you've motivated teams and achieved targets together.
✨Know the Market Inside Out
Research Living Rooms and its competitors thoroughly. Understand their positioning in the luxury serviced accommodation sector and be prepared to discuss how you would enhance their market presence and drive direct bookings.
✨Emphasise Relationship Building
Highlight your experience in building relationships with local estate agents, relocation companies, and other stakeholders. Prepare to discuss how you would leverage these connections to benefit Living Rooms and drive sales.
