vp Brand Marketing (Berghaus)

We are Pentland Brands; a dynamic, global family business, and proud owners and licensees of many iconic active and footwear brands. With a community of over 1,300 team members worldwide, we embrace diversity and inclusion, and champion growth and development. Our success is built on teamwork, courage, innovation, and an unwavering commitment to excellence.

WHAT'S THE MISSION FOR THIS ROLE?

We are searching for an inspiring and visionary VP of Brand Marketing to lead the next chapter in the recent evolution of Berghaus. As the VP of Brand Marketing, you will shape and execute a bold, disruptive, and strategic global marketing plan that shapes and delivers Berghaus's mission. You will drive brand relevance, community engagement, and consumer connection through social-first storytelling, influencer and athlete marketing, and best-in-class events and activations. Reporting to the SVP of Berghaus, this role requires a visionary leader who understands how to embed brands into culture and drive measurable impact.

WHAT DOES THIS ROLE DO?

• Develop and execute a strategic, disruptive global brand marketing blueprint that fuels awareness, engagement, and commercial success.
• Play a central role in leading and driving the brand's relevance and execution in new markets including China, US, Australia, New Zealand, South Korea and Europe.
• Lead the global brand partnerships strategy, securing and managing high-impact collaborations that elevate brand perception and commercial success.
• Develop and oversee the global marketing strategy, ensuring alignment across all regions while allowing for local market adaptation.
• Work collaboratively with regional directors in key markets to ensure seamless execution of brand strategy and marketing initiatives.
• Champion a social-first, digital-first approach to marketing, ensuring campaigns are innovative, shareable, and culturally relevant.
• Build and engage communities that drive brand loyalty, advocacy, and long-term consumer relationships.
• Lead influencer and athlete marketing, identifying and activating key partners to amplify brand impact and drive authentic advocacy.
• Oversee global events, activations, and experiential marketing, ensuring Berghaus is at the forefront of cultural moments.
• Partner with creative, PR, and media teams to develop compelling brand storytelling across all global platforms.
• Work closely with the product, design, and innovation teams to ensure Berghaus continues to lead in high-performance, stylish and distinctive outdoor gear.
• Align closely with commercial, digital, and product teams to drive a unified brand strategy and maximise return on investment.
• Monitor and analyse key performance metrics, ensuring a data-driven approach to optimising marketing effectiveness.
• Build, mentor, and lead a high-performing global brand marketing team, fostering a culture of innovation and excellence.

WHAT DO I BRING TO THE ROLE?

• A proven strategic leader with a track record of driving global brand growth and cultural relevance.
• A marketer who challenges and has expertise in social-first marketing, influencer and athlete partnerships, and community building.
• A visionary brand builder who understands how to integrate storytelling, activations, and digital marketing to deepen consumer connection.
• A commercially savvy leader who balances creativity with data-driven decision-making.
• A strong cross-functional collaborator, aligning marketing with product, commercial, and digital strategies.
• A resilient and energetic leader who thrives in a fast-paced, high-growth environment.
• Likes working in small dynamic teams and brings optimism, drive, and a sense of humour.

QUALIFICATIONS:

• Experience in brand marketing, with a strong emphasis on social, influencer, athlete marketing, and experiential marketing.
• Proven ability to develop and execute disruptive, culture-led marketing strategies at a global level.
• Expertise in community building, with a track record of growing and engaging consumer audiences.
• Strong leadership experience, including managing cross-functional teams and global initiatives.
• Deep knowledge of consumer behaviour, cultural trends, and digital innovation.

We want you to live our company principles, bringing a strong consumer focus, while always looking for ways to improve and grow in your role. Take ownership of your work and be proactive in solving problems whilst communicating openly and treating everyone with respect and kindness. And, of course, let your creativity shine by bringing your unique style and individuality to the Pentland Brands Team.

WHAT'S IN IT FOR ME?

• Competitive salary + discretionary bonus
• 25 Days Holiday: Increases with length of service and the option to purchase additional days to suit your needs.
• Discounts: Brand discounts (including friends and family and JD Sports), Sample Sales, and other retail discounts and perks.
• Family-Friendly Benefits: Generous enhanced parental leave policies
• Health Perks: Choose from a variety of health-related perks including medical cash plan, critical illness cover, life assurance, gym and fitness discounts, dental insurance, eye care, and health screening to maintain your wellbeing.
• Travel Perks: Take advantage of our season ticket loan, cycle to work schemes, electric car schemes, and discounts on home charging units to support eco-friendly commuting.
• Flexible Working: We offer hybrid working and flexible working hours, allowing you to start your day earlier or later to help with commute costs or personal commitments.
• Chance to join our Charity, D&I and Sustainability employee networks.

As an equal opportunity employer, we're committed to fostering diversity and creating an inclusive culture across our business, stores, and office environment. We warmly welcome your application.